A major cable television network partnered with Kinetic Social to promote the season premieres of one of its prime-time sitcoms. Then network wanted to generate excitement for the show among current page fans and potential new viewers.

1. A major cable television network partnered with Kinetic Social to
promote the season premieres of one of its prime-time sitcoms.
Then network wanted to generate excitement for the show among
current page fans and potential new viewers.
Created targeting profiles using the Trend Tracker Database to ascertain the most accurate and effective targeting
parameters based on affinity and recency data.
Developed multiple ad iterations across multiple placement and Trend Tracker Database parameters, constantly
optimizing towards units that were generating the most fans/likes and engagement.
By combining results from the Trend Tracker Database with a focused mix of Page
Post and Fan/Like Acquisition ads, the client was able to reach 19x more unique
users.
Client experienced a significant decrease in fan drop rate as a result of
qualified lead targeting. This generated qualified users who engaged with
the page.
19x Increased Reach
4x the fan retention
This week-long campaign sought to drive awareness
and develop new fans for the season premiere.
Increase engagement with new and existing fans to
solidify retention and drive viewership.
Overview
The Kinetic Social Approach
Results
Goals
Major Television Network:
Increase Fan Base
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