1. How does Targa Media help build
brand awareness and customer loyalty?
Through content marketing campaigns
and SEO tools.
TO-THE-SITE SEO SOLUTIONS
> Evaluate and create a Landing Page campaign (awareness campaign):
Assess most popular words and terms by measuring keyword popularity and competitive
analyses. Drive improvements by graphing return visits, navigation paths
> Refine outbound messaging (newsletters, content aggregators), then
monitor open rates and referral traffic:
Calendar a realistic frequency and be consistent
> PPC Campaigns:
Pinpoint best awareness and loyalty channels from paid social media, search results ads,
remarketing, etc.
Generate a media placement schedule to support seasonal promotions and product
awareness
THROUGH-THE-SITE SOLUTIONS
> Rebrand highest-traffic pages to help unite site content with marketing
intent:
Utilize imagery that adheres to an “approachable company” style guide. And work it into
the text to help support the messaging
> Structured Data:
Upgrade outdated META rules with rich Structured Data content
Increase index scores (i.e. MOZ) and setup competitive analysis tools
> Event Optimization:
Setup registration for upcoming events
Improve structure of videocast archives for easy review and downloading
> Create site-flow goals on the site, track each in Google Analytics:
Monitor Google Analytics for best lead-out messaging
Look at expansion of forms and other dialogue tools, better explanation of “what
you’ll get” value propositions
Validate all pages as essential stepping stones through the site.
> People-centric branding sitewide:
Present down-to-earth messaging and language to connect more emotionally.
Show that you’re in touch with “pain points,” and present genuine benefits
SOLUTION BRIEF
EXAMPLES AT:
targamedia.com/seo
307 W. 200 South, Suite 1002 SLC, UT 84101
801.746.0070 TARGAMEDIA.COMT