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W W W . U B R I K . C O M
We are a digital marketing agency in Dubai. We
help businesses improve
their marketing and sales through
leveraging media, social media, web
design, and content marketing.
That being said, we expertize in digital media
planning and buying, social media management,
content marketing and inbound marketing for large
B2B companies in the region, and we have
been doing it for almost a decade!
HELLO

WORLD.
2


OURCLIENTS


OUREDUCATIONCLIENTELE
Get in Front of Your Ideal Prospects
A well-researched target and the use of
trusted ad platforms mean your content shows
up where your personas are already looking.
DEMAND GENERATION
DIGITALMEDIA
Launch Holistic Campaigns
With excellent landing page experience, clear calls to
action and a full promotional strategy, you can start
every campaign with confidence.
Your ads are instantly served to a larger audience,
but you only pay for instances that solicit a click-
through. And bid optimization is just part of the
package.
A data-driven approach to
Increasing Qualified Leads and
Improving Brand Awareness
Drive Customer Acquisition Cost Down
Leads Power Your Business…
We Give You Rocket Fuel


OURSERVICES

Strategic Content
Direction
Build a plan that leverages valuable
content to organically attract visitors
and empathically nurture leads
toward conversion.
CONTENT & INBOUND 

MARKETING
Fresh, thought leadership pieces help
generate pipeline by guiding prospects
through their buying journeys.
Provide highly-specific, helpful
content to every lifecycle segment
and move them through the funnel.
Turn Traffic into
Leads
Nurture Through
Lifecycle Stages


OURSERVICES

Sales And Marketing
Alignment
Integrating operations and alignment
between sales and marketing teams
with the shared goal of increased
revenue generation.
SALES & MARKETING
AUTOMATION
CRM + Automation =
Increased Efficiency
When your content is both highly
tailored and highly accessible, your
team spend less time nurturing
and more time selling.
Bring all of your marketing & Sales data
together in one place. Quickly pinpoint
exactly what works and what doesn’t.
Make insightful decisions on what to do
next.
Centralized Business
Dashboard


OURSERVICES

CASE STUDIES
ABUDHABIUNIVERSITY- LEAD GENERATION FOR HIGHER EDUCATION
Ubrik helped re-position ADU’s online advertising goals from brand awareness to lead generation via
quality traffic.
We started with the basics, prioritizing Arabic messaging in Abu Dhabi and Al Ain. When the universities
Dubai campus opened, we ran two campaigns. One brand-building campaign to highlight the university’s
potential, and the other focused at pure lead generation.
ADU’s ad accounts had built up audience data over a number of years. So progressive audience nurturing,
cross-platform retargeting and CRM targeting played a big role in putting the brand in front of people who
previously engaged with them.
45M
Brief: Abu Dhabi University (ADU)
boasts a well established offline
presence in the emirate of Abu
Dhabi. Despite this, they required
to boost online presence to position
themselves as a forerunner in the
higher education segment amidst
stiff competition. Besides this, they
needed to target specific
audiences for newer courses and
promote their Dubai campus.
200K+
Web Visits Per CampaignAd Impressions Per Campaign
10000+
Leads Per Intake
Multiple Landing Pages Social Media Ads & Banners
Ad Banners
Multiple Landing Pages
Centralized Lead Management system
CANADIANUNIVERSITY- LEAD GENERATION FOR HIGHER EDUCATION
Being one of the forerunners in the region’s higher education space, UBRIK has leveraged CUD’s on-ground and
social media influence to amplify lead-gen efforts through performance marketing and content development.
Our marketing game has progressed to stay on par alongside the rapid pace of innovation in digital marketing.
As CUD needs to attract a varied target persona base, team Ubrik has devised purpose-built campaigns
throughout the marketing calendar in order to reap off all opportunities available online. Indicated by constant
increase in brand search volumes, and accompanied by an amazing conversion rate, campaign optimization has
brought down overall Cost Per Lead to as low as $11.
6 Years
Canadian University Dubai (CUD) is one
of the very few universities that provide
an opportunity to begin studies in the
UAE, and then graduate in Canada
itself. Team Ubrik has been the digital
performance wing of CUD, taking care
of their lead generation requirements.
Using extensive data acquired from
past campaigns, our efforts have
evolved into multiple micro-campaigns
that work hand-in-hand to move
prospects towards the ultimate
objective.
30+
Online Campaigns Per YearOf Continuous Digital Marketing
HYUNDAIUAE- SOCIAL MEDIA MANAGEMENT
The Idea: For the coverage of Hyundai at DIMS, we knew that we wanted to take advantage of
Facebook Live to give our target audience a realistic, unfiltered preview of what Hyundai had to
offer. Yet, we had a pressing question: was that most effective way to cover the event? To find a
conclusive answer, we decided to carry out a brave experiment: throughout the duration of the DIMS,
we will not launch any kind of advertising on the Hyundai Facebook page, counting only on daily
coverage of the Hyundai pavilion through Facebook Live to create awareness and Engagement.
27,000+
Brief: For the 14th edition of the
Dubai International Motor Show,
Hyundai wanted to create buzz on
social media about their DIMS
presence; showcasing the new
models they had on show for the
very first in the UAE and driving
digital traffic to their social media
channels and foot traffic to their
wing at DIMS.
.
2x
Increase in engagementVideo view on social media
75%
increase in total page views
YOKOHAMATIRES- SOCIAL MEDIA MANAGEMENT
The Idea: We created a competition that takes place exclusively on the Yokohama Instagram
account. We published a post on the highly populated Facebook page of Yokohama Tires
announcing the competition and directing our fans to the Instagram profile. For two weeks, we
asked the our followers a question related to Chelsea FC, and everyday picked two random
winners from all the people that answered correctly.
33.81%
Brief: Being the main sponsor of
the English Premier League
champions Chelsea Football Club,
Yokohama Tires wanted to take
advantage of this in order to both
raise awareness of their link to the
club and increase their overall
engagement, particularly on
Instagram- a channel they did not
have much activity or large
following on.
300+
Enquiries per monthEngagement rate
DAMACPROPERTIES- DIGITAL MEDIA PLANNING AND BUYING
The Idea: We created a competition that takes place exclusively on the Yokohama Instagram
account. We published a post on the highly populated Facebook page of Yokohama Tires
announcing the competition and directing our fans to the Instagram profile. For two weeks, we
asked the our followers a question related to Chelsea FC, and everyday picked two random
winners from all the people that answered correctly.
2500+ Brief: Attract attention and build
database of High Net worth
Individuals (HNI) from Africa,
Russia and other CIS countries
who may be interested in
investing in 'tax-free Dubai' and
DAMAC’s flagship projects in UAE
21+
CountriesLeads per month
JJCHICKEN SOCIAL MEDIA RELAUNCH
The Idea: tapping into the pop culture!
We decided to steer away from the “traditional” approach of F&B outlets on social media- posting
highly polished pictures of their menu items- and pushing for branches visits and orders. Instead,
we opted to highly creative and appealing social media content that is relevant to the target
audience’s interests and activities, while subtly including the brand in the context of the messages.
13,000+
Brief: for their social media
activity relaunch in 2019, JJ
Chicken wanted to create thumb-
stopping social content that will
stand out not only among the
noise of their target audience’s
feeds and timelines, but also
within the highly competitive F&B
industry and grow the overall
brand awareness and affinity.
2x
Increase in engagementMonthly Social media interactions
WEBSITES
Brief: Redesign and develop a
responsive website with CMS
backend.
Execution: Conceptualized and
implemented a complete new design
and integrated the website with
Word press CMS.
Brief: To bring in potential leads for
University programs at specific
intervals throughout the year.
Execution: We designed and
executed responsive and result
oriented landing pages and also
implemented search and Facebook
campaigns. This has resulted in
achieving 100+ leads for every intake.
Brief: To effectively use the digital
space to increase brand presence,
recall and engagement.
Execution: Creating a Digital Brand
guidelines for digital communication
that would to maintain brand
consistency across the Web, Mobile
and Social media.
All websites and mobile apps are being
revamped in the process. Ubrik Media
developed 9 websites and 1 mobile
application for Aster DM Healthcare.
W W W . U B R I K . C O M
Tel - +971 4 435 6276
Mob - +971 568094992
info@ubrik.com
www.ubrik.com
113, DMC Building #10,

Dubai Media City, UAE
26

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UBRIK - Agency Introduction

  • 1.
  • 2. W W W . U B R I K . C O M We are a digital marketing agency in Dubai. We help businesses improve their marketing and sales through leveraging media, social media, web design, and content marketing. That being said, we expertize in digital media planning and buying, social media management, content marketing and inbound marketing for large B2B companies in the region, and we have been doing it for almost a decade! HELLO
 WORLD. 2
  • 5. Get in Front of Your Ideal Prospects A well-researched target and the use of trusted ad platforms mean your content shows up where your personas are already looking. DEMAND GENERATION DIGITALMEDIA Launch Holistic Campaigns With excellent landing page experience, clear calls to action and a full promotional strategy, you can start every campaign with confidence. Your ads are instantly served to a larger audience, but you only pay for instances that solicit a click- through. And bid optimization is just part of the package. A data-driven approach to Increasing Qualified Leads and Improving Brand Awareness Drive Customer Acquisition Cost Down Leads Power Your Business… We Give You Rocket Fuel 
 OURSERVICES

  • 6. Strategic Content Direction Build a plan that leverages valuable content to organically attract visitors and empathically nurture leads toward conversion. CONTENT & INBOUND 
 MARKETING Fresh, thought leadership pieces help generate pipeline by guiding prospects through their buying journeys. Provide highly-specific, helpful content to every lifecycle segment and move them through the funnel. Turn Traffic into Leads Nurture Through Lifecycle Stages 
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  • 7. Sales And Marketing Alignment Integrating operations and alignment between sales and marketing teams with the shared goal of increased revenue generation. SALES & MARKETING AUTOMATION CRM + Automation = Increased Efficiency When your content is both highly tailored and highly accessible, your team spend less time nurturing and more time selling. Bring all of your marketing & Sales data together in one place. Quickly pinpoint exactly what works and what doesn’t. Make insightful decisions on what to do next. Centralized Business Dashboard 
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  • 9. ABUDHABIUNIVERSITY- LEAD GENERATION FOR HIGHER EDUCATION Ubrik helped re-position ADU’s online advertising goals from brand awareness to lead generation via quality traffic. We started with the basics, prioritizing Arabic messaging in Abu Dhabi and Al Ain. When the universities Dubai campus opened, we ran two campaigns. One brand-building campaign to highlight the university’s potential, and the other focused at pure lead generation. ADU’s ad accounts had built up audience data over a number of years. So progressive audience nurturing, cross-platform retargeting and CRM targeting played a big role in putting the brand in front of people who previously engaged with them. 45M Brief: Abu Dhabi University (ADU) boasts a well established offline presence in the emirate of Abu Dhabi. Despite this, they required to boost online presence to position themselves as a forerunner in the higher education segment amidst stiff competition. Besides this, they needed to target specific audiences for newer courses and promote their Dubai campus. 200K+ Web Visits Per CampaignAd Impressions Per Campaign 10000+ Leads Per Intake
  • 10. Multiple Landing Pages Social Media Ads & Banners
  • 11. Ad Banners Multiple Landing Pages Centralized Lead Management system
  • 12. CANADIANUNIVERSITY- LEAD GENERATION FOR HIGHER EDUCATION Being one of the forerunners in the region’s higher education space, UBRIK has leveraged CUD’s on-ground and social media influence to amplify lead-gen efforts through performance marketing and content development. Our marketing game has progressed to stay on par alongside the rapid pace of innovation in digital marketing. As CUD needs to attract a varied target persona base, team Ubrik has devised purpose-built campaigns throughout the marketing calendar in order to reap off all opportunities available online. Indicated by constant increase in brand search volumes, and accompanied by an amazing conversion rate, campaign optimization has brought down overall Cost Per Lead to as low as $11. 6 Years Canadian University Dubai (CUD) is one of the very few universities that provide an opportunity to begin studies in the UAE, and then graduate in Canada itself. Team Ubrik has been the digital performance wing of CUD, taking care of their lead generation requirements. Using extensive data acquired from past campaigns, our efforts have evolved into multiple micro-campaigns that work hand-in-hand to move prospects towards the ultimate objective. 30+ Online Campaigns Per YearOf Continuous Digital Marketing
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  • 14. HYUNDAIUAE- SOCIAL MEDIA MANAGEMENT The Idea: For the coverage of Hyundai at DIMS, we knew that we wanted to take advantage of Facebook Live to give our target audience a realistic, unfiltered preview of what Hyundai had to offer. Yet, we had a pressing question: was that most effective way to cover the event? To find a conclusive answer, we decided to carry out a brave experiment: throughout the duration of the DIMS, we will not launch any kind of advertising on the Hyundai Facebook page, counting only on daily coverage of the Hyundai pavilion through Facebook Live to create awareness and Engagement. 27,000+ Brief: For the 14th edition of the Dubai International Motor Show, Hyundai wanted to create buzz on social media about their DIMS presence; showcasing the new models they had on show for the very first in the UAE and driving digital traffic to their social media channels and foot traffic to their wing at DIMS. . 2x Increase in engagementVideo view on social media 75% increase in total page views
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  • 16. YOKOHAMATIRES- SOCIAL MEDIA MANAGEMENT The Idea: We created a competition that takes place exclusively on the Yokohama Instagram account. We published a post on the highly populated Facebook page of Yokohama Tires announcing the competition and directing our fans to the Instagram profile. For two weeks, we asked the our followers a question related to Chelsea FC, and everyday picked two random winners from all the people that answered correctly. 33.81% Brief: Being the main sponsor of the English Premier League champions Chelsea Football Club, Yokohama Tires wanted to take advantage of this in order to both raise awareness of their link to the club and increase their overall engagement, particularly on Instagram- a channel they did not have much activity or large following on. 300+ Enquiries per monthEngagement rate
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  • 18. DAMACPROPERTIES- DIGITAL MEDIA PLANNING AND BUYING The Idea: We created a competition that takes place exclusively on the Yokohama Instagram account. We published a post on the highly populated Facebook page of Yokohama Tires announcing the competition and directing our fans to the Instagram profile. For two weeks, we asked the our followers a question related to Chelsea FC, and everyday picked two random winners from all the people that answered correctly. 2500+ Brief: Attract attention and build database of High Net worth Individuals (HNI) from Africa, Russia and other CIS countries who may be interested in investing in 'tax-free Dubai' and DAMAC’s flagship projects in UAE 21+ CountriesLeads per month
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  • 20. JJCHICKEN SOCIAL MEDIA RELAUNCH The Idea: tapping into the pop culture! We decided to steer away from the “traditional” approach of F&B outlets on social media- posting highly polished pictures of their menu items- and pushing for branches visits and orders. Instead, we opted to highly creative and appealing social media content that is relevant to the target audience’s interests and activities, while subtly including the brand in the context of the messages. 13,000+ Brief: for their social media activity relaunch in 2019, JJ Chicken wanted to create thumb- stopping social content that will stand out not only among the noise of their target audience’s feeds and timelines, but also within the highly competitive F&B industry and grow the overall brand awareness and affinity. 2x Increase in engagementMonthly Social media interactions
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  • 23. Brief: Redesign and develop a responsive website with CMS backend. Execution: Conceptualized and implemented a complete new design and integrated the website with Word press CMS.
  • 24. Brief: To bring in potential leads for University programs at specific intervals throughout the year. Execution: We designed and executed responsive and result oriented landing pages and also implemented search and Facebook campaigns. This has resulted in achieving 100+ leads for every intake.
  • 25. Brief: To effectively use the digital space to increase brand presence, recall and engagement. Execution: Creating a Digital Brand guidelines for digital communication that would to maintain brand consistency across the Web, Mobile and Social media. All websites and mobile apps are being revamped in the process. Ubrik Media developed 9 websites and 1 mobile application for Aster DM Healthcare.
  • 26. W W W . U B R I K . C O M Tel - +971 4 435 6276 Mob - +971 568094992 info@ubrik.com www.ubrik.com 113, DMC Building #10,
 Dubai Media City, UAE 26