What are the popular search terms in your category? Search by region,date range, categories, etc.
How qualified is a site? Find information on traffic, demographics and similar sites on www.Quantcast.com. www.compete.com www.quarkbase.com are additional free tools.
NOEW 2012 presentation
Online Marketing Strategy & Tactics NOEW 2012
SEO SMOSearch Engine Optimization Social Media Optimization SoMe SEM Search Engine MarketingSocial Media Marketing (PPC)
Social Media Facts• Social media, just like traditional media, doesn’t require your participation in every area.• Create as big or small of a community as your are comfortable with.• The average social network user is 37.• YouTube is the 2nd largest search engine behind Google…who happens to own them.
Social Media Facts• Roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.• Most social networks are free – just takes time.• There are more than 100 different social-media tracking tools for Facebook, Twitter and other online- media sites.
Start with the Big Picture• What do we want to accomplish?• Who is responsible?• How many hours and how much money do we want to spend?• How will we measure success?• What are our competitors doing and how can we do it better?
Four Steps to Social Strategy1. Listen To who? For What? People are already talking about you or your brand, join the conversation2. Engage Take what people are saying about you or your brand an respond. But, do so in a manner that adds value3. Analyze What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively?4. Optimize Take what you’ve learned and make your messaging better for the future.
Hone in…Engage Create a detailed Plan of Action • What are the steps to accomplishing our goals? • What Assets will we be using? • What are the key Milestones to measure performance? • How are we tracking results?
Optimize Online Resources to RePURPOSE Promote and Connect • Paid Search • Natural Search Results • Blogging • Social Media • Associated Content • Business Listings and Link Development • E - Newsletter
Tools Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign. Here are some tools we use and recommend…
Your InboxSet a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox or Calendar.
Your PhoneAbout 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.
Your TeamThere is no greater tool in your tool-kit than the team you work with. Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…
TweetDeckTweetDeck is a Twitter applicationthat helps to organize your twitterstream, messages and friends.
Selective TweetsSelective Tweets is a Facebook application that allows you to update Facebook directly fromTwitter, cutting out an extra step and saving time.
• You have goals and plan.• You have a schedule.• You know who you want to reach.• You have resources allocated.• You have content created. Now what…
Analyze What Messaging Worked? • Facebook Insights – What messaging got the best response – What are your Facebook Fan demographics • Twitalyzer and TweetStats – How many times were you mentioned – Whats your social status? • Google Analytics – Referring Traffic – Keywords