Frooto Presentation
Report Presentation on Market Survey of FROOTO INDUSTRIES (PVT) LTD.
Link For:
Survey Questions, Survey Results and other stafs.
https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U
Email adress: riaz.burhan95@gmail.com
Frooto Report
Report based on Market Survey of FROOTO INDUSTRIES (PVT) LTD.
Link For:
Survey Questions, Survey Results and other stafs.
https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Frooto Report
Report based on Market Survey of FROOTO INDUSTRIES (PVT) LTD.
Link For:
Survey Questions, Survey Results and other stafs.
https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
External environmental analysis of frootoOLIUR RAHMAN
External environmental analysis of frooto
1. How strong are the industry’s competitive forces?
2. What are the driving forces in the industry, and what impact will they have on competitive intensity and industry profitability?
3. What market positions do industry rivals occupy—who is strongly positioned and who is not?
4. What strategic moves are rivals likely to make next?
5. What are the industry’s key success factors?
6. Is the industry outlook conducive to good profitability?
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
External environmental analysis of frootoOLIUR RAHMAN
External environmental analysis of frooto
1. How strong are the industry’s competitive forces?
2. What are the driving forces in the industry, and what impact will they have on competitive intensity and industry profitability?
3. What market positions do industry rivals occupy—who is strongly positioned and who is not?
4. What strategic moves are rivals likely to make next?
5. What are the industry’s key success factors?
6. Is the industry outlook conducive to good profitability?
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Изменение нестерильных мягких лекарственных формPHARMADVISOR
[Nonsterile Semisolid Dosage Forms. Scale-Up and Postapproval Changes: Chemistry, Manufacturing, and Controls; In Vitro Release Testing and In Vivo Bioequivalence Documentation]
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Marketing involves ten types of entities i.e.
1. Goods
2. Services
3. Experiences
4. Events
5. Persons
6. Places
7. Properties
8. ORGANISATIONS
9. Information
10. Ideas.
My focus is on Organisation entity. and the organisation name is "JUST JUICY".
Consumption behavior of fruit shake drinkers in Quezon CityGil Alfonso Jr.
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A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
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GFOXX International is a newly established MLM Company from Philippines. It operates worldwide. It has a fully automated system powered by MultiSoft.Com . If you are interested to join us, visit https://mlmbuilder.gfoxxinternational.com . You can like our facebook page here https://wwww.facebook.com/gfoxxinternational .
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3. Introduction
• Frooto is a well-established player in the fruit juice industry since 1985
providing quality juices drink for the Pakistani market and making
countless children smile with its awesome flavor!
• At frooto we search the world for the best possible fruits and then send
them straight to the blender with sugars and added flavors which result in
an amazing blend.
• Sweet, tangy and juicy! Frooto serve’s freshly squeezed juices drinks with
100 natural ingredients and real flavor. We believe utilizing natural
ingredients to ensure a healthy cocktail of fruits which is why we make
sure all our ingredients are fresh which is why with each sip you get the
wholesome and delicious goodness that we have put in our juice drink in
tetra bricks for you.
• To maintain freshness, flavor and high nutrient content we utilize hygienic
packaging solutions provided by tetra-Pak. We go above and beyond
when it comes to juice drink which is why you can rest assured that
each and every juice pack is inspected and maintains the
highest standards which frooto has pioneered since 1985.
4. BEVERAGES
INDUSTRIAL ANALYSIS
• The market growth rate of fruit juices is 35% rate.
• Mango based drinks account for one thirds of fruit drinks
industry.
• More than 80 % of sales happen through the unorganized
route - juice centers, street corner shops and so on
22. Product Description
• Frooto is Healthy and delicious Milkshake comes in an
attractive bottle and is available in 2 sizes 250 ml and 1.5
litter.
• It is a source of calcium which helps in
maintaining healthy teeth & Bones.
It is also rich in proteins, Vitamins &
Minerals which helps us to maintain
good health.
Milk is rich in protein and calcium
which help build the muscles you
need to throw a ball or climb a tree.
One 200 ml glass of milk provides a
power-pack of nutrients a child needs
daily.
Growing children need calcium for
healthy growth and for building
strong bones and teeth - and a very
good source of calcium is milk.
Children, especially pre-teens,
should have an intake of at least two
glasses of milk every day.
Health & Nutrition milk
100 % Pure
Mango
MILK SHAKE
23. Market Segmentation Variables
Geographical
1) Domestic.
2) Density of area: Major cities
3) Climate: Tropical
Demographic
• Age – all age group
• Gender – Both Male and Female
• Family size - doesn’t matter
• Education - doesn’t matter
• Income – Middle & Upper middle
• Profession – doesn’t matter
• language - doesn’t matter
Psychographic
Personality No
Lifestyle Yes
Value Yes
Attitude Yes
Behavioral
Benefit sought
Product usage rate
Brand loyalty
Profitability
Income status
24. TARGET MARKET
Primary Market
•Kids – Fond of Fruit Juice
•Housewives
•Teens – More experimental
Secondary Market
•Amusement Parks.
•School, Colleges
25. Point of Difference
• 100 % Pure Milk Shake
•First Time Ever In Pakistan
•Affordable Price
•National Brand
•Economical Benefit
26. • Price:
• Economy Price (Market Penetration strategy) Rs. 35 and 185
• Product:
• Frooto Mango Milk Shake
Marketing Mix
• Place:
– Through all channel with massive distribution
• Promotion:
– Through Media
– Bill boards
– News paper
– Van lit advertising
– Bus stops
27. Electronic
CHANNEL PROGRAM
ARY Digital Jeeto Pakistan
ARY News News bulitan of 07:00 to 09:00 am, And Morning Show
CN Dore Mon, Pokémon, Tom & Jerry, Ben10,
GEO ENT Jannat se nikali hui aurat, Uthgo jago pakistan,hum sab
umeed say hain, banana news network, the shareef show,
GEO NEWS News bulitan of 07:00 to 09:00 am, And Morning Show
Electronic Media
28. FM Radio:
CHANNEL PROGRAM
FM 91 Desi Man Show, Morning Fix, Drive On and Film Show
FM 106.2 Evenning Drive time and fresh drive program
Electronic Media