A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Analysis of marketing strategies -Mother DairyMrudula Swamy
A study on FMCG Sector of India and dairy industry. The marketing mix adopted by Mother dairy.Import and export data of dairy produts. Advertisement strategy of Mother dairy
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Analysis of marketing strategies -Mother DairyMrudula Swamy
A study on FMCG Sector of India and dairy industry. The marketing mix adopted by Mother dairy.Import and export data of dairy produts. Advertisement strategy of Mother dairy
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
When a product is launched in the market there are few things to consider which is taken under marketing plan.Here is the plan for a consumer product Niro coconut water.
Media plan created for Silk Soymilk in my sophomore Advertising class. I was responsible for the design of the book and advertisements (print, television, out-of-home).
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
When a product is launched in the market there are few things to consider which is taken under marketing plan.Here is the plan for a consumer product Niro coconut water.
Media plan created for Silk Soymilk in my sophomore Advertising class. I was responsible for the design of the book and advertisements (print, television, out-of-home).
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Here it is marketing strategy of a Product almino all marketing concepts are used here CBBE SWOT etc.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.[1]
Scholars continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different definitions. On close examination, however, these definitions appear to centre around the notion that strategy refers to a broad statement of what is to be achieved.
Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.[2]
Strategic marketing, as a distinct field of study emerged in the 1971s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Dairy Whitener, Milk Powder Manufacturing Business. Production of Skimmed Milk Powder (SMP), Whole Milk Powder (WMP) and Dairy Whitener. Investment Opportunities in Milk Processing Sector
Powdered milk is a dairy product produced from cow milk. Skimmed milk powder is deficient in fat and fat soluble vitamins but the proteins, water-soluble vitamins and minerals are preserved.
See more
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A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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1. A MARKETING PROJECT ON SOY MILK
Soy D-lite
-Health with Soy brings you joy!
Presented By-
Amit Jain
Aranya Das
Arkadip Gupta
Indrajit Banerjee
Mitosh Bagadia
Namisha Podar
2. Soya Agro PVT Limited
Soya Agro Pvt Ltd produces soybean products like –
• Soya paneer (tofu)
• Soya nuggets
• Wheat soy flour
• Soya nuts
Soya Agro is an environmental friendly company which uses advanced
technology and instrumentation to manufacture healthy food items.
Soya Agro's headquarter is situated in Delhi and has satellite branches in
the metros.
Soy D-lite is Soya Agro's new product in an existing product category
which has numerous health benefits.
3. To be leading producer of Soy products with dedication
to nature and through innovativeness we continue to
diversify the range of our products to contribute to the
health and well-being of our customers.
4. Vision
To be India’s Premier Soy Products Company
offering nutritious and superior quality health drinks to its
customers. By 2016, we aim to achieve 30% of market
share being the best in terms of consumer values, customer
service and employee welfare for consistent and predictable
growth.
5. What is Soy Milk ?
Why consume Soy Milk?
Why we chose this Product ?
Market Analysis
Market Research
SWOT Analysis
Segmentation and Target Market
Positioning Strategy
Marketing Mix(4Ps)
7. WHAT IS SOYA MILK
Beverage made from soybeans.
Made from whole soybeans or full-fat soy flour.
Contains about the same proportion of protein as
cow's milk: around 3.5%
A traditional staple of Asian cuisine, it is a stable
emulsion of oil, water, and protein
Unsweetened and contains sucrose as the basic
disaccharide
9. 1. Health concern:
reduces cholesterol
does not cause insulin dependent diabetes
No lactose content; so lactose intolerant people can
consume it.
Improve lipid profile
2. Purely vegetable source as it obtained from
plants
3. Absence of hormones in the Soy-Milk
WHY SOYA MILK ???
Factors driving demand
10. WHY SOYA MILK ???
Factors driving demand (contd..)
4. Rich in isoflavones content
5. Promotes healthy living :
Helps reducing weight
Helps in skin sustenance and growth
People less prone to allergic reactions
6. Staple food with high nutritional value
High protein content
High calcium content
7. Cheap than alternate non dairy milk products
13. NAME STRENGTHS WEAKNESSES
Staeta Promotes healthy lifestyle
and alternative staple food
Only 1 litre packaging available
Sofit high brand value as marketed
by Godrej;
Marketed only in selected
outlets without any advertising
Silk Available in many flavors. More focus on taste rather
than health.
Soy Fresh Meets the US FDA heart
health claim.
Very expensive.
Regional
players
More emphasis on regional
spread at a cheaper rate in
localized areas
Often they compromise in
quality while trying to sell at a
cheaper rate than the
competition market rate.
14.
15.
16. Age distribution of survey respondents Chart shows gender ratio of our survey.
People who know about Soy Milk. Different sources from which people get to
know about Soy Milk.
People who like Soy Milk. People who tried flavored soy milk.
17. People who like flavored milk.
Preference of choice by people.
Rating of Soy Milk
Flavors liked by the consumers
People who would love to try Soy Milk.
18. Geographic Variables
Tier 1 cities
High population density areas
Demographic Variables
Age –above 20
Gender – Both Male & Female
Family – Doesn’t matter
Income – Doesn’t Matter
Psychographic Variables
Personality – No
Lifestyle – Yes
Value – Yes
Attitude – Yes
Behavioral Variables
Benefit sought
Brand Loyalty
Income status
19. It is also a healthy alternative to dairy milk and can be consumed as a complete
substitute for dairy milk.
Advertising on health & wellness
Power-packed nutritional beverage
Good packaging and distribution
Soya milk a new & exciting concept
Strong network of the parent company means good availability
Strong leadership and management team of the company has lead to initiatives
and products that are reputable and usually well received by customers.
Being an untouched market, there is a wide scope of growth.
20. Unusual taste as compared to ‘normal’ milk.
People view it as a different and alternative product, which
is partly due to India’s strong dairy culture.
Perception
People have a perception that Soy Milk is inferior in
nutritional values as compared to normal dairy milk.
21. Non-traditional marketing strategies
Advertising
Currently, the market has no advertisements for Soy
Milk – EASY PROMOTION
Can focus it as a nutrient rich beverage
Less number of Competitors at National level
22. • Already established milk products in India who can
leverage on their distribution network
• Weaker distribution network in India because of which
it might lose out on sales even after strong marketing
• Milkmen still cater to a major portion of the market in
India
23. People who are-
• Health Conscious
• Lactose Intolerant
• Don't use or consume animal products of any kind
• Want to lose weight without compromising on the nutritional
deficit caused due to dieting.
• In the Upper middle class to higher income segment
• Live in the Tier 1 cities
• In the age group of 20 and above
25. • Soy D-Lite is a hundred percent agro based product made from fresh soybeans
and will be marketed by Soya Agro Pvt Ltd.
• Brand Name : Soy D-lite
• Obtained from the liquid extract that is left behind when soaked soya beans are
grinded and then strained.
• Rich source of proteins and suits people of all ages.
• Packaging –
• Will launch in 250ml tetra packs and 500ml tetra packs.
• Labeling –
Will go for Persuasive labeling to attract the consumers to try Soy Milk
26.
27. • Being a new comer in the market with health conscious people
which generally include middle to higher income segment
population as target market, the price of our product will be on
a higher side as compared to the usual cow milk.
• The price will be slightly lower than our competitors for easy
penetration in the market.
• For 250 ml tetra pack – Rs. 20
• For 500 ml tetra pack – Rs. 45
Value Pricing:
28. Product will be manufactured at a plant near Bhopal in Madhya
Pradesh
-As Madhya Pradesh is the main soya cultivation area, procuring
the material would not be difficult and will be purchased locally.
Soy milk being a perishable product will be transported by road to
Delhi ,Mumbai and Pune.
29. Our product lies in the introduction phase
of the PLC.
•In the first year we expect low
sales, mainly driven by innovator
customers.
•We expect there to be lower margins in
the first year.
•Main objective is to gain consumer
awareness and shelf space initially.
•We will use selective distribution.
•Dealers will be given discounts and
attractive offers to endorse our product.
•All this along with heavy sales
promotion will give us the necessary sales
30. • As we are in the introduction phase , our objective is to create
awareness about the product through informative advertising.
• Hoardings in public, use of TV commercials, print media, radio
advertisements and through web marketing.
• Inform people about the product by organizing events, sample
distribution in supermarkets.
• Through tie-ups with gyms and health centers.
33. • Target of capturing 5% of the market share within 2 years and 20% by 2017.
• After two years, we will extend our market to other Tier-I cities and to Tier-II
cities after 5 years.
• We will introduce some international flavors like cappuccino and malt in the
coming years.