Frooti is a mango-flavored drink introduced in India in 1985. It was the first national mango drink and first drink in India packaged in a tetrapack. Frooti targets children ages 4-12 and adults in socioeconomic classes A and B who enjoy fruit-based drinks. It has an 85% market share in the tetrapack segment of India's beverage market. Key strengths include its market leadership, innovative packaging, and brand equity, while weaknesses include limited flavors and lack of brand expansion.