Shezan is a private limited company established in 1964 as a joint venture between Shah Nawaz Group of Pakistan and Alliance Industrial Development of USA. It produces a variety of juices, squashes, jams, pickles and preserves. The company aims to provide quality fruit products and become a leading company in the beverages industry. It analyzes its external environment including competitors, suppliers, and customers. Internally, it focuses on job satisfaction, laws and regulations, and uses strategies like SWOT analysis and PESTLE analysis to plan accordingly.

1. Shezan

2. The visit and analysis of the whole company.
Shezan private Limited company a joint venture of Shah Nawaz Group of
Pakistan Alliance.
Incorporated in 13 May 1964 and has variety of juices, squashes, jams,
pickles and preserves from fruits.
competitors.
Provide the faculties.
Problems they are facing.
Major demand of the customers.
EXECUTIVE
SUMMARY

3. Organizational
HISTORY
In-cooperated on May 13, 1964, as a private limited
company.
Uses the name and trademark “Shezan’’.
Joint venture of Shah Nawaz Group of Pakistan and
Alliance Industrial Development of USA in 1964
In 1971, Shah Nawaz purchased all the shares of Alliance
Industrial Development Cooperation.
From 52 years this company was existing and have 15-20 million
per year sale

4. COMPANY’S
OBJECTIVES
Provide the quality fruit juices.
Invest in the Established projects and new
projects
Become a leading company in beverages
industry.
Provide quality fruit and vegetables products.

5. VISION
STATEMENT
• To be known as leader of quality products in the region. Dedication to
quality is a way of life at our company.
• In its activities the company will pursue goals aimed at the
achievement of profitable business .
• these results will be derived from the dedicated efforts of each
employee in conjunction with supportive participation from
management at all levels of the company .
• To pay its role in the economic development of the country and to
enhance quality of life of its people

6. MISSION
STATEMENT
“Our mission is to provide the highest quality fruit.
Vegetable related juices and products to retail and
food services customers.
Maintaining a tradition of pride in our products,
growth through innovation.
Integrity in the management of our business and
commitment to team management and quality
improvement process.”

7. • The economy
• Technology
• Laws and regulations
• Demographics
• Social issues
• Natural environment
Macro Environment

8. • According to Pakistan worker law we treated our
employees.
• permanent employees are given medical facilities,
every type of rents.
• Employees are given shifts 5% of whole profit of firm
is given to employees every year.
Laws and regulations
for employees

9. • Excellent work setting
• Encouraging environment
• Pays and incentives are good
• Constant grooming of technical skills
Job satisfaction

10. • Competitors
• New entrants
• Substitutes and complements
• Suppliers
• customers
Micro Environment

11. • Nestle juices
• Shangri-La ketchup
• Pickles
• There own variety of juices like all pure, slimpack etc.
• Jams
• Squash
Substitutes
Substitutes and
complements

12. Complements
 Zakat packages in “Ramzan”
 We provide our products to our employees at cost price
 Shezan is the only brand who is supplying “Ready to cook food” like alu palak ,
chicken karahi, koftay etc to Pakistan Army

13. • We have many of the suppliers few are
• Shell is a supplier of diesel, petrol, furnace oil(32 years it been
supplier of shezan)
• Packages provide tetra- pack
• Riaz bottler provides us bottles
• Toyota, Suzuki provide us delivery cars
Suppliers

14.  Environmental scanning
 Scenario development
 Forecasting
 Benchmarking
Environmental
analysis

15. • Economic stability like protesting etc
• Unnecessary taxes
• Fluctuating inflation
• New entrants
• Nestle
Strategies to overcome any
threat in environment

16. Organization environment
Strategies to overcome any exploit
opportunity in the environment.
Switching cost
Customers

17. • Strengths
• Weakness
• Opportunities
• threats
SWOT Analysis

18. • No real political influence on organization’s performance
• rules and regulation
• Economic factors
• Improved and efficient production techniques
• Addressing the social issues as well
PESTLE
Analysis

19. • Strategic
• Tactical
• operational
planning

20. Organizational
structure

21. • From all above information we have concluded that Shezan
company has grip on its overall environment.
They also check their overall organizational performance
that they have achieve their goals or not.
With checking the eternal environment they also have
control on their internal environment.
Conclusion

22. • They to make new strategies to compete with their competitor like
Nestle.
• They have large capital so they should spend more money for
promotions.
• There must be more decentralized approach especially in
departments like sales and production
• They must look for more innovation and seize upon the opportunities
to add valued products to their product line.
• Must constantly polish their religious image in the minds of
consumers as its very important in country like Pakistan.
• They can do it through promotion as once
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