Packaging trends in the beverage industry in Thailand are moving towards more sustainable options. The fruit juice market is growing, with premium juices in cartons showing particular strength. Consumer preferences are also shifting towards healthier beverages with natural ingredients. On the packaging front, plastic bottles still dominate the market, though cartons are increasingly popular for juices and nectars. Smaller package sizes below 1 liter remain most common. Looking ahead, packaging is expected to emphasize sustainability, authenticity, and wellness claims, with cartons and plastic bottles innovating to meet these trends.

1. Packaging Trends of Beverage

2. • Introduction of Tipco
• Fruit Juice Market in Thailand
• Consumer Trend
• Packaging Trend
Topics

4. TIPCO Beverage Products

5. j
/ 6
JUICE (J)
NECTAR (N)
STILL DRINK
(SD)
Juice beverages with 100% juice content
Juice beverages with 25-99% juice content
Beverages with 0-24% juice content
4 Sub Groups:
• Fruit/Flavored Still Drink (FFSD)
• Minute Maid, Jele’, Mogu Mogu and etc.
• RTD Tea
• Sports & Energy Drink
• RTD Coffee
Juice category definitions by juice content

8. Source: Greenday –Qualitative Research

9. 100% Premium Juice –Major Player’s Share Total
Thailand
4,285 MB
3% 3%
9%
17%
25%
43%
Year 2012
Sappe' UFC Others Total Unif Total Malee Total Tipco
12%
Market Size
Growth

10. Continuous growth of Premium & Economy segments led to higher
market value.
Fruit Content
- Premium (90% +)
- Medium (26-89%)
-Economy (20-25%)
-Super (<20%)
Premium
Other???
Economy
Source: Retail Index

11. Homescan | Fruit Juice for Tipco, Oct 2012
+19%
+7%+12%
70.5% 72.8%
+7%-0%
+2% +5%
Key Purchase Measures of Total Fruit Juice
Urban Thailand,
YTD Mid Aug11 & YTD Mid Aug12
Expenditures
(Million Baht)
# of buying
HHs (Million)
Avg. Spend per
buying HH (Baht)
Avg. Spend per
Trip (Baht)
Avg. Price (Baht)
per Liter
Avg. Volume
Bought (ML)
per Trip
In-home expenditures on Fruit Juice was driven mainly by more buying
households.
Avg. # of Trips
Penetration !
- More expense on
promotion (+20%
value growth)

12. Homescan | Fruit Juice for Tipco, Oct 2012
+13%
-1%+15%
40.8% 43.3%
-0%-1%
+2% -2%
Key Purchase Measures of
Premium Fruit Juice
Urban Thailand,
YTD Mid Aug11 & YTD Mid Aug12
Expenditures
(Million Baht)
# of buying
HHs (Million)
Avg. Spend per
buying HH (Baht)
Avg. Spend per
Trip (Baht)
Avg. Price (Baht)
per Liter
Avg. Volume
Bought (ML)
per Trip
Key driver for Premium segment was penetration.
Avg. # of Trips
Penetration !

13. Homescan | Fruit Juice for Tipco, Oct 2012
+32%
+20%+10%
39.0% 39.8%
+19%+1%
+1% +18%
Key Purchase Measures of Eco & Super Economy
Urban Thailand,
YTD Mid Aug11 & YTD Mid Aug12Expenditures
(Million Baht)
# of buying
HHs (Million)
Avg. Spend per
buying HH (Baht)
Avg. Spend per
Trip (Baht)
Avg. Price (Baht)
per Liter
Avg. Volume
Bought (ML)
per Trip
Consumers accepted Eco & Super Economy segment quite well.
Avg. # of Trips
Penetration !

14. Derived Segmentation of Need by Occasion of Drinks
Based on need statement by different occasions of drink; the market can be explained into 6 segmentations by occasions of drink as the
following;
40.0%
28.5%
13.5%
7.0%
6.0%
5.0%
Energy Boost
Healthy-Hungry Trading
Pure and Natural
Calm down &
Concentrate
Reward myself
Slim & Good looking

15. Consumer Trends

19. 5 Top Global Packaging Trends
Packaging Digest, May 2013
1. Sustainability
– Important, but not top of mind
– Expect “green”, but less willing to pay premium
2. Authentic, Credible, Traceable
– Connection between products and their origins
3. Branding
– Heritage, limited edition, seasonal / event related

20. 5 Top Global Packaging Trends
Packaging Digest, May 2013
4. Shoppers manage their budgets
– Just in time purchasing (TESCO Extra and Express)
– Easy to carry packs with smaller price points
5. Wellness: What shoppers seek
– “Suitable for”, natural / organic, 100%
– Vitamins / antioxidants / minerals
– Clinically tested

25. http://www.youtube.com/watch?v=UaSN06krUI8
http://www.youtube.com/watch?v=RraIN3URPPA

31. Sustainability
• Eco friendly packaging in terms of
: Light weight plastic bottle (Reduce the amount of resin)
: Bio degradable plastic and paper materials
(Reduce the amount of waste and pollution from used packaging)

32. Sustainability
• Carbon footprint (Concern about the total sets of CO2 emission)
• Beneficial safe and healthy material use
(Free from plasticizers and Acetaldehyde in PET)
• Attractive labeling

33. Still Fruit Drinks and Juices & Nectars
packaging development
Overview
• Overall both, Still Fruit Drinks (SFD) and Juices and Nectars
(J/N), are forecasted to see positive growth over the
coming years
• Carton will strengthen its leading position for J/N
• Overall, plastic bottles are dominating the segment due to
their high share in the leading sub segment SFD
• Innovations, e.g. products with extra health benefit, from
key players in the market has driven the growth of juices
and nectars in carton in the recent years
• Generally, smaller size packs below 1 liter will remain the
most popular ones in SFD while juice are driven by 1L packs

34. SFD and J/N packaging development
Total Thailand
249
325
431
520
60567
64
81
87
94
62
59
67
76
82
9
6
8
5
6
55
59
65
70
73
2007 2009 2011 2013 2015
Others
Pouch
Can
Glass
Carton
Plastic
Bottles
Total SFD and J/N by packaging type (Mio. L)
" Positive outlook for the SFD and J/N market despite some slow down in the future
" Plastic will continue to be the market driver as SFD are supposed to gain even more popularity; carton benefits from the
growth of juices & nectars
447
519
655
864
16%
26%
14%
Total SFD and J/N by packaging type (Mio. L)
760
16%
XX% Growth YoY (%)
56%
63% 66% 68% 70%
15%
12%
12% 11% 11%14%
11% 10% 10% 10%2% 1% 1% 1% 1%12% 11% 10% 9% 8%
2007 2009 2011 2013 2015
Others
Pouch
Can
Glass
Carton
Plastic
Bottles
Total SFD and J/N Fruit juice by packaging type (% share)

35. In Thailand, carton is clearly dominating the juices & nectars sub segment ; in the future,
carton is supposed to gain a market share of over 90% driven by key players Tipco and Malee
Juice & Nectars packaging development
Total Thailand
2007 2009 2011 2013 2015
Glass 0.6 0.4 0.4 0.4 0.6
Can 1.7 1.6 1.8 1.9 2
Plastic 5.6 5.5 6.9 7.7 8.3
Carton 67 63.8 78.8 84.8 92.2
67 64
79
85
92
6
6
7
8
8
75
71
88
103
-5%
24%
8%
Juices & Nectars by packaging type (Mio. L) 95
8%
XX% Growth YoY (%)

36. Still Fruit Drink is a cheaper category than Juice & Nectars and is mainly packed in
plastic bottles
2007 2009 2011 2013 2015
Carton 0 0.6 2 2 2.2
Can 7.6 4.5 4.3 4.5 4.3
Glass 61.4 58.8 66.8 75.5 81.7
Plastic 243.6 319.8 424.4 512.1 597.1
244
320
424
512
59761
59
67
76
82
XX% Growth YoY (%)
372
447
565
761
667
20%
26%
14%
18%
Still Fruit Drinks by packaging type (Mio. L)
Still Fruit Drink packaging development
Total Thailand

37. Smaller sizes (<749 ml) are dominating by almost 90% driven by SFD in PET while Juice is dominated by
Carton 1L sizes
SFD and J/N packaging size mix
Total Thailand
61% 54% 50% 49% 49%
26% 34% 38% 40% 40%
13% 11% 12% 11% 11%
0% 0% 0% 0% 0%
2007 2009 2011 2013 2015
>1000ml
750-
1000ml
331-
749ml
<=330ml
Market by size (% share)

38. Packaging Trends for future development
Carton : Strong growth
• Maintain quality of products
• Printing designs look attractive
PET : Cost reduction and toxic free
• Reduce the amount of resin beads / Shape / Design
• Additive Polymer to increase product shelf life / O2 Barrier
• BPA (Bisphenol A) / Bio / Eco
Glass Bottles : Limited growth
• Supply of materials
• Weight
• Cost & logistics
• Easily damaged

39. Future Development
PET Trends
• Barrier Resin - O2 ingress
- Increase shelf life
- Protect sensitive products & ingredients
such as Vitamin C, Beer, Wine, Ketchup
- Glass-clear appearance
- Can be recycled
Oxygen Barrier Protect Taste & Colour Vitamin C Preservation
• Environmental Friendly
- Light weight
- BioPET Resin
Light Weight

40. Future Development
Carton meets Bottle

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