Marketing Subject Project of taking any product or brand name or choice your own name and others specifications. Business and Finance ..

2. Group members:
RIDA NASIR 12-SE-95
Salma Khaliq 12-SE-15

3. Presentation
TopiC:

5. Introduction of Aroma Foods
Competitors Analysis
Consumer Analysis
SWOT analysis
Market Segmentation
Selected Marketing Strategy
Conclusion
Presentation
Outline:

6. Company
Analysis:

7. 1. Introduction:
Aroma Foods is one such company,
dedicated to improving lives
through providing healthy,
innovative foods items that excel in
quality and provide value for
money.
Aroma foods’ initiatives is, to make
food that is hygienic, reduce time ,
foster health and contribute
towards to experience a more
rewarding life-style.

8. Mission Statement:
“To provide quality food to people by filling taste in their
lives.”
Vision Statement:
“Launching products and services in the
domestic and national markets that
enhances lifestyle and create value for our
customer through management
excellence at all levels.”

9. Company Logo:
v

10. 2.Company Goals and Focus:
a. To deliver consistent quality to our customers.
b. Dedicated to continuous improvement
c. To maintain close and direct contact .
d. To promote professionalism at all levels

11. 4.Market Shares:
Spices Industry of Pakistan Spent PKR 24 Billion
Annual Business, according to the Latest statistics.
• Branded/Packed Spices (Market Share 40%,
Business Volume PKR 8 Billion) 2009-10.
• Unbranded/Loose Spices (Market Share 60%,
Business Volume PKR 10-15 Billion)
40%
60%
Market share of Spices

12. Aroma food’s is the new to
market it holds only 5% share
of
market at present. But we hope
that its share will increase in
future and will become one
of the leading brand of its time.
Shan
Foods,
50%
National
Foods,
35%
Salman
Foods,
10%
Others;
5%
Market Share of Branded Spices
Shan Foods National Foods Chef's Pride Others

13. 5.Product MiX:
 Plain Spice
 Salt
 Recipe Masala
 others

14. Major competitors of Aroma foods are National foods, Shan Foods.
Other brands include: Salman Foods, Chef’s Pride, Mehran Foods, Ahmed
Foods, Habib Foods, Zaiqa Foods, Kitchen Secrets (Rivaayat).
Competitor Analysis:

15. Consumer Analysis
Types Of Customers:
Working Women.
Family Members.
Bachelors

16. SWOT ANAYLSIS

17. 1.Strengths:
 Broad product line:
 Manufacturing Competence:
 Good Marketing Skills:
 Enhanced Research and Development:
 Brand Name Reputation:

18. 2.Weaknesses:
Having No as Such important internal weakness.

19. 3.Opportunities:
 Expanding into foreign markets:
Searching new segments in other countries!!
 Expansion of core business:
Company should be considered expansion of core business as a major
opportunity.

20. 4.Threats:
New Entrants:
The biggest threat for the Company has been the entry of new
competitors in the
Government Legislation:
Quota system is creating a threat for company.

21. Market Segmentations:

22. 1.AROMA FOODs Geographic
segmentation:
i. AROMA FOODs distribution ranges from valleys of Quetta to Karachi.
ii. Residents of these regions purchase Aroma foods product on daily
basis.
iii. Gender includes both female and male.
iv. Very hot or very cold weather effects our sales.

23. 2.AROMA FOODs Demographic
segmentation:
Age: Between 18 – 65.
Gender: Both male and female.
Family Lifestyle: Almost all.
Income: socio-economic class of middle, lower and above.

24. 3.AROMA FOODs Psychographic
Segmentation
Lifestyle: not specific
Social Class: upper and middle class
Personality: Almost all type of personality.

25. Selected Marketing
Strategy

26. Marketing mix
Four Ps are the most important factors for any company in
making the marketing plan. To be specific, these 4 Ps are
1) Product
2) Price
3) Place (distribution)
4) Promotion

27. 1.Poduct
*Design and Physical characteristics:
Radical design with multi color Shapes Rappers.
*Price: Aroma product’s price will be affordable for all
the classes of people from middle class to elite class .
*Quality: Introducing a quality Food Products
*Classification of product

28. 2.Price
1. Selecting Pricing Objective:
 To survive in the market.
 To maximize their profits.
 Market share maximization.
 Market leadership.
2. Determining Demand: The demand our Aroma products is
elastic
3. Analyzing the competitor price: Another important phase in
pricing of the product is to determine the competitor price we
4. Selecting the pricing method: Retrograde pricing

29. 3.Place
Type of Distribution Channel
Producer =>>Wholesaler =>> Retailers =>>Enduser/Consumer
Intensity of Distribution Channel:
Intensity of our distribution channel will be selective,

30. 4.Promotion:
1. Promotional strategy =>> i) Push strategy ii) Pull strategy
2. Sales Promotion: Advertisement will be done in such a way that
people will be waiting anxiously for our product
3. Newspaper: Newspapers will be extensively used to promote our
product
4. Seminars: To start with an effective sales promotion some
introductory seminars will be conducted

31. 5.Television(Telemarketing):
To use TV intensively For promotion is our long term strategy.
6.Public Relations And Publicity:
Aroma foods will also arranges different types of funfairs,
catwalks, cooking competition, kids show, singing competition
etc… to promote its products and invoke the interest among
people.

32. Conclusion:

33. Aroma Foods is an emerging company and
we are hopeful for its bright future.

34. Promotion Video: