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Just Juicy Organisation
- 2. MARKETING PRESENTATION Prepared By:- Mithesh Waingankar (MBA – MARKETING, SIBM , Mumbai)
- 3. Marketing involves tentypes of entities: 1. Goods 2. Services 3. Experiences 4. Events 5. Persons 6. Places 7. Properties 8. Organisations 9. Information 10. Ideas.
- 4. JUST JUICY • OurProduct is Juice bar and our brand name is “ Just Juicy ” • Tagline Be cool, Be Juicy • Just Juicy is a company which will produce fresh and natural Fruit juice + Mocktail. • Just Juicy will be an environment-friendly company dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature.
- 5. What Is Mocktail •Mocktail is a non-alcoholic drink consisting of a mixture of fruit juices or other soft drinks. • Mocktails can be described as a smooth blend of only non-alcoholic beverages which could be fresh fruit juices, syrups, cream, herbs and spices. • Mocktails are designed specially for those who do not take alcoholic beverages or need to refrain from them. Which means these blends can be enjoyed by people of all ages.
- 6. Why Mocktail • Wewill provide innovative Juice+ Mocktail which are not available in the normal market. • Serving mock tail to common people • Unique in market and less competition • Opportunity to grab market
- 7. Need of theProduct for Customer point of view • Healthy • Substitution of Cold drinks. • Natural taste • Feel refreshment and relaxation • More opportunity to capture market
- 8. Market Segmentation • Marketsegmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs • Variables Used for Segmentation – Geographic variables – Demographic variables – Psychographic variables – Behavioral variables
- 9. Geographic variables • Byleveraging the benefits of liberalization and integration of the markets of the world, Just Juicy will seek to serve both domestic and international customers. • Metropolitan Cities, major cities/towns of the states. • Density of Area: Urban, Semi-urban, Rural. • Climate: Tropical
- 10. Demographic variables • Age– all age group • Gender – Both Male and Female • Family size - doesn’t matter • Education - doesn’t matter • Income – middle & hi end consumer • Occupation – student, working and retired people • Nationality/race – doesn’t matter • Language - doesn’t matter
- 11. Psychographic variables Personality No LifestyleYes Value Yes Attitude Yes
- 12. Behavioural variables • benefitsought • product usage rate • brand loyalty • profitability • income status
- 13. Target Market Primary Market –Kids – Fond of Fruit Juice – Teens – More experimental – Youth – Experimental and more buying power – Working People – Housewives – Elderly people
- 14. Contd.. Secondary Market – Recreational– Movie Theatres, – Malls, – Amusement Parks, – school, collages, – hotels, restaurants, – bars etc.
- 15. Product • 100% FreshFruit Mocktails • Product Life Cycle Price • Reasonable for target market • Best quality in lower Cost • For introducing new product • Price low to capture market share • Expect to make profit in volume Place • Distribution Channel • Mumbai Promotion • E- Promotion • Paper Media • Free Sample Marketing Strategies
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- 22. STRENGTH Adequate availabilityof raw materials Natural product WEAKNESS Seasonal availability of fruits Brand Acknowledgement Late entry into the market less competitions Health consciousness THREATSOPPORTUNITY
- 23. USP • Easily attraction– free demo • Best Quality + reasonable price • Happy hour Service • Free Home Delivery
- 24.