The document outlines the business plan for 'Bara Saft', a fruit juice brand aiming to produce high-quality juices with modern equipment in compliance with good manufacturing practices. Key objectives include increasing market share by 25%, expanding the product line, and establishing a strong distribution network while facing competition from established brands. Strategies for product quality, pricing, and promotion are discussed, targeting various demographic segments in Karachi.

1. GROUP MEMBERS :- FAHAD MASOOD
HAFIZ MUHAMMAD JUNAID

2. ABOUT FJ BEVERAGES
Fruit juice & fruit drinks.
Installation of modern , sophisticated and efficient equipment
conforming to the very latest standards of “goods manufacturing
practices”.
An environment-friendly.

3. VISION
“ To set world class standard in the juice industry through
providing a diverse range of high quality juice that are prepared.
In the accordance with the Islamic principles striving to satisfy
consumer’s task, need and serving the society”

4. MISSION
“ To be a leading producer of fruit juices based on
dedication to nature, corporate and process hygiene,
dynamic leadership and commitment to our partners
and stakeholders”

5. INTRODUCTION TO PRODUCT
The product selected is Juice and our brand name is
“BARA SAFT”

6. PRODUCT
The Bara Saft is a fresh juice product. it provides energy and
keeps fresh when people weak or tired from doing work
Bara Saft produce juice in the following varieties :
Mango
Orange
Apple
Pineapple
Grapes
peach
Mix fruit

7. objectives
To increase the 25% market share
To increase the length of product line i.e. its five
now, we should increase it to 6 or 7 soon.
To increase profits
To face strong competitors i.e. like Shezan and
Nestle

8. Strengths:
 Updated technology plant
 Quality product
 Specialists available for specialized
jobs and tasks
 Hire experienced staff
 Medical insurance of employees
 Pakistani made
 Targeted to low and middle class
people
 Reasonable price
 Expiry date above six months
Weaknesses:
 New in juice industry
 Small distribution network
 Strong competitor
 No market share
 Limited experience of customers
Opportunities:
 Increase the distribution network
 Acquiring the newer technology and
techniques
 Market is very big and attractive
 Takeover of the distribution
Threats:
 Political instability
 New entrance from the competitors
 So many competitors
 Retaining consumers
 Economic instability
 Increase of general sales tax
 Development of plant

9. Identification of competitors
Shezan
Country
Nestle
Pepsi (Tropicana)
Coca cola (Minute maid Pulpy orange/Maza)
Olfrute (Olpers)
Frooto
Popular
Tops

10. Market share competitors

11. Major competitors

12. Marketing strategy
Providing high quality juice to the customers
We will distribute our product on mass level to that we can
maximize the profitability
Positioning strategy
We want to put an image of our product in the consumers
mind as compare to competitor’s product. We want to
target the high school, college and graduate students and
government sectors that have to work hard and need to
“Bara Saft” them is an instant.

13. SEGMENTATION
Bara Saft market segmentation on two basis;
Geographical Segmentation:
Focusing on the following areas of Karachi i.e.

14. SEGMENTATION
Demographic Segmentation:
Age
Gender
Income occupation
Education
Lifestyles
Social classes
Family size

15. TARGET MARKET
Primary Market
 Kids
 Fond of Fruit Juice (fond of mango, strawberry)
 Teens – More experimental
 Youth – Experimental and more buying power
 Working People
 Housewives
 Elderly people
Secondary Market
 Travel Industry
 Airlines, Railways and Local Transport Systems
 Recreational
 Movie Theatres, Malls, Amusement Parks.
 School, Colleges
 Hotels, Restaurants, Bars etc.

16. MARKETING MIX

17. PRODUCT
Product strategy :
Develop the long term relationship with the customers
Give values to the customers to delighting them
Do whatever it takes not to satisfy the customers but retain our
customers
In order to accomplish this objective the company has established
sales, marketing and support terms
Quality:
High quality assurance would be our first priority. This would be
ensured by:
Implementing high quality standards
Total quality management
Acquisition of the high quality raw material

18. Benefits:
1. Original fruit juice
2. Provides proteins and minerals
3. Provides vitamins
4.Beneficial for kidneys
5.Excellent in taste
6. Give freshness
7.Tetra pack protection packing

19. PRICE
Pricing strategy
Our pricing strategies for the product are for total cost which
includes customs services and other expenses.
Pricing strategies usually changes as the product passes through
its life cycle. The price should be set at moderate level in order to attract
a large number of buyers and to gain large market share.
Amount in Pak Rupees:
The total per unit price for 250 ml packs that we will offer as
follow:
 The cost of fruits Rs.5
Electricity Rs.4
Factory overhead Rs.4
Miscellaneous Rs.4
Retailer margin Rs.4
Profit Rs.4
Total price Rs.25

20. PROMOTION
Actually the promotion is a first step when we are launching
a new product but we make its strategies in last. We want to
make a good product image in mind of customers, so that
they will buy only our product.

21. Main Source Of
Promotion :
Electronic media
Print media
Cable network
Bill boards
Social networking sited
Radio
Internet

22. PLACE
To assure the availability of product.”Bara Saft” juice has
established effective network of registered dealers. The main
target of these juice is Karachi
The end consumers would then purchases “Bara Saft” juice from
retailer. The distributor are the most reliable distributors in the
region. They enjoy a flaw less reputation combined with business
relations with numerous retailers. This has ensured that “Bara
Saft” will be made available all over Karachi.

23. Budgeting:
Total 38,648,630
Controls:
This is the main and last element of the marketing
planning
Three main function are performed under this element
of planning that is:
 Measuring Survey
 Comparing our product with our standards
 Correcting where the problem arises

24. A Marketing Organization:
Bara Saft’s chief marketing officers, holds overall
responsibility for all of the company’s marketing activities.
There are other subordinates with him to help the sales
campaigns, trade and consumer sales promotion ,and public
relation efforts.

25. THANK YOU