Frooto Report Report based on Market Survey of FROOTO INDUSTRIES (PVT) LTD. Link For: Survey Questions, Survey Results and other stafs. https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U

1. Introduction
Frooto is a well-established player in the fruit juice industry since 1985
providing quality juices drink for the Pakistani market and making countless
children smile with its wholesome flavor!
At Frooto we search the world for the best possible fruits and then send them
straight to the blender with sugars and added flavors which result in an amazing
blend.
Sweet, tangy and juicy! Frooto serve’s freshly squeezed juices drinks with 100
natural ingredients and real flavor. We believe utilizing natural ingredients to
ensure a healthy cocktail of fruits which is why we make sure all our
ingredients are fresh which is why with each sip you get the wholesome and
delicious goodness that we have put in our juice drink in tetra bricks for you.
To maintain freshness, flavor and high nutrient content we utilize hygienic
packaging solutions provided by tetra-Pakistan. We go above and beyond when
it comes to juice drink which is why you can rest assured that each and every
juice pack is inspected and maintains the highest standards which Frooto has
pioneered since 1985.
BEVERAGES INDUSTRIAL ANALYSIS
• The Fruit Drink market has grown at 35% rate.
• Mango based drinks account for two thirds of fruit drinks industry.
• More than 80% of sales happen through the unorganized route - juice
centers, street corner shops and so on
HALAL CERTIFICATION
Pakistan has been successful in developing halal certification, reflecting the
Government's aim to make the country a hub for halal food products. In 2011 the
authorities introduced the world's first halal pharmaceuticals standards.43 All
meat, processed meat products, poultry, and egg products, domestically
produced or imported, must receive halal certification from the Department of
Islamic Development Malaysia (JAKIM) or any foreign halal certification body
recognized by JAKIM prior to importation and distribution in Pakistan.

2. 0%
56%
44%
M F
Market Survey
Gender

4. Descriptions:
Question Mark?
We have put Frooto Mango juices in Question mark
because the market growth rate of Mango Juice’s is high and
share of Frooto Mango Juice’s is low.
Dog:
We have put Frooto Other Flavor juices in Dog because
there Market growth rate is very low and there growth rate is
also low.
BCG MATRIX

5. Parent company Frooto
Category Beverages
Sector Food Product
Tagline Sweet, tangy and juicy
USP Mango, Apple, Orange,
Mango+Orange
SWOT Analysis
Strength 1.Variety
2.Well-known brand
3.More health and hygienic
consciousness
Weakness 1.Low capital
2.Poor branding and advertising
3.Poor distribution
Opportunity 1.Cheap price
2.National brand
3.Economic benefits
Threat 1.Threat from other competitors
2.Conservative
3.No innovation

6. Product development:
We have put Frooto in product development because
the market of the mango drinks or juices is very high in
beverage industry so we can innovate new product in it to
maintain our position.

7. Maturity Level:
Frooto is on its mature stage if we didn’t innovate
new product in market our life cycle would have to face decline
stage.
Product Life Cycle

8. Brand Extension:
We have to improve Frooto and develop new product
in it so we have to find that in which area we have to work to
capture the market of mango drink so we can maintain our
position in market.
Therefore we are launching Frooto Mango Milk Shake

12. Print Media

13. Billboard
Van lit Branding

14. Bus stop Branding
Events Branding