Franchising plan for launch of yogood frozen yougrt in lahore

2. General Company Description
Fresh & Healthy Brands

3. History
Healthy Food, Healthy Growth:
it started with the lack of juice.
In 1997 he opened Juice Zone.
The rapid growth of Juice Zone led Chad to develop
Yo-Good frozen yogurt soon and Pure Health.
Go-Grill became the fourth concept
Recently, Famous Famiglia Pizzeria joined forces
with Fresh & Healthy Brands to expand in Canada.

5. Today, Fresh & Healthy franchises are in 24 countries.
The company’s menus of fresh, healthful food and drinks
have captured the imagination and taste buds of millions
of people..
Fresh & Healthy Brands is also dedicated to providing the
franchise opportunity for individuals both financially and in
their community.
Today Fresh & Healthy
Brands:

6. Experienced Leadership
C.E.O
Director of
Franchising
and Real
Estate
Vice President
Franchise
Development
Franchise
Support &
Express
Manager
Business
Development
Consultant
European
Franchise
Development
Manager
Creative Director
and Graphic
Designer

7. Overview:
It’s not a typical frozen yogurt franchise for
sale!
A delicious and healthy combination of non-
fat frozen yogurt with a dazzling variety of
fresh toppings.
Our delicious flavor come from the natural
goodness of the fruits and berries arrayed in
our toppings bar.
Customers can choose their own
combinations and explore new flavor
sensations.

8. The health benefits of yogurt
Contains live pro biotic bacterial cultures
yogurt aids in digestion.
Helps to maintain a healthy balance among
the 200+ other types of bacteria living in our
stomachs and intestines.
Play roles in improved immune function.
Reduce the risk of certain kinds of cancer.

9. Frozen yogurt scope in Market:
Frozen yogurt brands in general have seen a strong
increase in revenue over the past decade.
According to a report market researcher Packaged
Facts, frozen yogurt sales are expected to jump from
$1.7 billion to nearly $2.7 billion over the next five
years. Yo-Good is at the forefront of the
reinvigorated frozen yogurt market.

10. A frozen yogurt store is an excellent alternative to
traditional ice cream shops.
The healthy “aura” surrounding the frozen yogurt
concept is a powerful one that has only been growing for
the past 20 years.
Yo-Good perfectly combines “yogurt” and “good” in its
title, which reinforces the consumer acceptance that
yogurt is a beneficial part of our diet.

11. Mission
To create the finest quality natural frozen yogurt product with a
commitment to incorporating the freshest and richest ingredients
into a world class product.
To meet the highest standards of excellence with superb service
and product offerings in a friendly, sparkling, and soothing
atmosphere.
To create an enlightening experience in which an entire family
can enjoy additional bonding time away from home.
To relentlessly seek out and proactively respond to the changing
needs of our customers.

12. Vision:
“To provide healthy, fresh and non-fat food to
valuable customers and to be world’s No 1 frozen
yogurt brand.”
We will provide best quality products & services, and
non-fat food, attractive & superlative ambience to
our customers.
We will offer a delicious and healthy combination of
non-fat frozen yogurt with a dazzling variety of fresh
toppings.

13. keys to success:
Presenting the highest level of quality achievable in its
product line.
Growing and maintaining relationships with customers
and the community to generate repeat sales while
constantly adding new ones.
Allocating a significant and consistent budget in grass
roots marketing.
Innovating new product offerings that will differentiate
us from competition.
Significant spending in grass roots marketing.

14. Products and Services

15. BERRYFUL
JAZA ZONE
Mocha, Espresso & Café
Latte
Blue Berry Espresso
(single or double)
Raspberry Espresso
(single or double)
Passion Fruit Americana
Peach Vanilla Americana
Strawberry Mocha
Raspberry Mocha
Pineapple Café Latte Green
Apple
Café Latte
Americano
Cappuccino
Café Latte
Café Mocha
Espresso
Hot Chocolate

16. Iced Tea Mix
Strawberry
Coffee
Raspberry
Lemon/lime
Peach
Orange
Mint
Cherry
Vanilla
Almond
Green Tea
Lychee
Irish Cream
Apple
Pineapple
Banana
Coconut

17. HEALTHY
CREPES:
Mocha, Espresso & Café Latte
Blue Berry Espresso
(single or double)
Raspberry Espresso
(single or double)
Passion Fruit Americana
Peach Vanilla Americana
Strawberry Mocha
Raspberry Mocha
Pineapple Café LatteGreen
Apple
Café Latte
Americano
Cappuccino
Café Latte
Café Mocha
Espresso
Hot Chocolate

18. Frozen
Yogurts:
•Natural Protein
•Plain Frozen Yogurt
•Flavored Frozen Yogurt
•Extra Topping (each)
•Fresh Toppings
•Fresh Seasonal Fruit
•Delicious
•Almonds, Coconut, Chocolate Chip,
Raisins
•Sweets
•Caramel Sauce, Honey, Chocolate Sauce,
Peanut Butter, Nutella
•Parfait Cups
•Frozen Yogurt with Fresh Fruit or
Granola

19. Toppings:

20. FRESH
BLENDZ
Yo Berry Blendz
Non-Fat Frozen Yogurt, and Mix of Seasonal
Berries
Yo Green Tea Blendz
Non-Fat Frozen Yogurt, Green Tea and Mint
Yo Tropical Blends
Non-Fat Frozen Yogurt, Mango, Banana, and
Pineapple
Yo Power Blenz
Non-Fat Frozen Yogurt, Dates, and Coconuts
Yo Chocolate Blenz
Non-Fat Frozen Yogurt, Extra Dark and White
Chocolate
Yo Citrus Blendz
Non-Fat Frozen Yogurt, Orange, Mandarin and
Lemon
Yo Coffee Blendz
Non-Fat Frozen Yogurt, Extra Dark Coffee and
Caramel

21. HEALTHY WAFFLES
Green Strawberry Sparkle
Strawberries, Kiwi and Mixed Grapes
Hawaiian Silk
Fresh Peach, Papaya, Pineapple and Mango
Grapefruit Greeting
Mix of Fresh White & Red Grapefruit and
Apple
Grape Goddess
Fresh Green And Red Grapes, Kiwi and
Peach
Blue Fig
Fresh Fig, Blue Berries, Banana and Raisins
Sweet Devil
Banana, Dates, Chocolate Chip and Caramel
Silky Dream
Fresh Mixed, Strawberries, Kiwi and Fresh
Mint
Pistachio River
Mixed Roasted Nuts Covered With
Chocolate Syrup Topped with Pistachio

22. Service Description:
The training program emphasizes customer service and
satisfaction as much as it does the unique variety of
flavored yogurts that the store specializes in.
The employees of Yo-Good will be tasked with
personally greeting and making eye contact with every
customer that enters the establishment as well as in
offering small samplers to those who request it.
Yo-Good customers will enter the store with the
certainty that the store’s yogurt is the best, and they will
leave the store with the certainty that they have been
treated as if they are valued as customers.

23. Marketing Plan

24. Industry Overview:
Recently there has been a surge for frozen yogurt.
Frozen yogurts shops boomed in the United States
during the late ‘70s and ‘80s, but in Pakistan, this funky
cold ice-cream look-alike made its way when numerous
international brands landed. People care more about
their bodies and are tired of fast-food.
They want something that keeps them fresh and
healthy.” “It has become kind of a life-style, explaining
that people are concerned about healthy living.

25. The heaviest consumers of frozen yogurt are :
• Middle income: Below 50,000
• High income : Above 50,000
The frozen yogurt industry is one caters to consumers’ various
lifestyles with:
1. Super quality products
2. Reduced-fat or fat-free products
3. Low-carbohydrates
4. “No sugar added" products
5. Supplemented frozen yogurt products fortified with added
calcium or other nutrients, and lactose-free milk products.
Target Market:

26. Target Market:
Children
Youngsters
Families

27. Marketing Objectives
Yo-Good will adhere to following marketing objectives
in designing its ongoing marketing and sales
strategies:
To bring in at least 800 people with each promotion
Have 1,000 individuals sign up for its customer
loyalty program the first 12 months of operations
To meet first year sales projections for both revenue
and product unit sales

28. Marketing mix

29. Products/Services
Frozen Yogurt
Healthy and tasty crepes
Iced Tea mixed
Healthy waffles
Healthy Power Punches
BERRYFUL JAZA ZONE
•

30. Pricing Strategy
We will follow price skimming. Prices are subject to
change dependent upon suppliers and market
events, and are based on an average of the various
serving sizes and/or portions. We will charge 1rupee
and 70 paisa per gram.

31. Grand Opening
The launch of Yo-good will be followed by
special Red carpet followed by a small food
presentation by six female models wearing
custom creations by designer.
The event will be organized by Do Advertising
while the media and PR will be handled by
TakeII.

32. Word of Mouth advertising:
We will focus our initial marketing campaign
on developing strong word of mouth
advertising through a variety of initial
marketing activities designed to create
marketing buzz.

33. Customer Loyalty Program.
Yo-Good will provide customer loyalty cards to every
client that will be stamped each time a purchase is
made. The customers will receive a frozen yogurt
on their 6th visit.

34. The distribution of Yo-Good products will take
place entirely from the single location that is
selected for the operations site in Lahore on
Fortress.
Distribution/Placement Strategy

35. Packaging

36. Competitor Analysis:
Still a fresh concept in Pakistan, frozen yogurt received
an overwhelming response. As a result, several new
players entered the market thinking that there was a
growing demand for the product. Since 2011 five
foreign frozen yogurt chains have opened their first
outlets in the world’s sixth-most populous nation.
Consumer spending in Pakistan has increased at a 26%
average pace the past three years, compared with
7.7% for Asia, according to data compiled by
Euromonitor International, a consumer research
firm.

37. Competitors
America’s Tutti Frutti
Berrylicious
The Country’s Best Yogurt (TCBC)
UK’s Snog
Canada’s Yogen Früz
South Korea’s Red Mango
Korea YogurBerry

38. Good locations for frozen yogurt shops where foot traffic is
constant may include:
local shopping districts in the cities:
shopping malls
college towns
airports
train stations
sports arenas
Yo-Good frozen yogurt shop location can be modified to
meet cultural, economic, and sociological differences in
each country.
Franchisee Location Criteria

39. Franchisee recruitment package
The Fresh & Healthy System
Daily operations and office procedures
Food preparation procedures
Inventory and stock replenishment
Employee management
Financial management
Safety and food handling procedures

40. Formal training programs:
Our training focuses on topics that will assist you to
become more familiar and comfortable with the day-
to-day operation of the business.
Training sessions are informal but very energetic.
Franchisees leave our sessions with much more
knowledge of running a health food franchise
restaurant, market characteristics, consumer behavior,
food safety, and why our menu offerings are unique.

41. Field support manual:
Daily, weekly, and monthly sales reports
Cash drawer management
Inventory management
Customer marketing data

42. Marketing Manual:
A Fresh & Healthy Brands provides a broad range of
marketing support services to help ensure the success
of our Franchise Partners. In addition to the global
brand-building and promotion of our four key brands
(Yo-Good, Juice Zone, Pure Health and Go-Grill), we
also provide assistance for local marketing efforts:
Store/kiosk design for optimum traffic flow
Full signage package for each location
Professionally designed collateral materials

43. Advertising manual:
Prepared advertising materials (print,
outdoor, broadcast)
Web-based marketing support
Logos, icons and images for use in local
promotions
Publicity materials for store openings and
product promotion

44. Pre-opening manual:
Six months prior to grand opening:
Web based marketing
One to three months prior to grand opening:
Tvc
30 days prior to grand opening:
Broachers Distribution

45. Management

46. Headquarters' Organization
Fresh & Healthy Brands
8661 - 201 Street, 2nd Floor Langley, BC V2Y
0G9, Canada 1.866.584.2301 (US & Canada)
1.604.918.5076
Fax 778.298.5318

47. Franchisee Organization:
we will open our outlet in is the Fortress.

48. Company Structure and
Ownership:
Our Yo-good franchisee in Lahore will be partnership
owned. The company will be owned by “Innovator
group”.

49. Core Management Personnel:
Yo-Good will be owned and managed by
“Innovator group”
Counter Supervisor: A counter supervisor will be
hired in order to do the scheduling and
management for the counter personnel and
staff.

50. Roles & Responsibilities:
“Innovator group” will handle all supplier and
vendor relationships, as well as all the
company’s marketing strategy development
and alliances.
Counter Supervisor: The counter supervisor
will handle all of the scheduling of the part-
time counter staff, as well as ongoing human
resource issues related to discipline and
training.

51. Yo-Good PERSONNEL PLAN:
Owner Manager 1
Counter Supervisor 4
Salesman 3
Helpers 2
Total Personnel 10

52. Dress Code
Pink Shirts
Black dress pants

53. Key Success Factors for long
term success:
Hiring talented and innovative employees to fill
key roles within the organization
Maintaining a strict adherence to the company’s
vision and mission statements.
Attaining first year sales objectives.
Meeting the company’s three year revenue
projection.
Executing the company’s 12 month expansion
strategy.

54. Operational Plan

55. Production:
Yo-Good will manufacture its own frozen yogurt
products and will purchase Frozen yogurt powder
from Nancis Frozen Yogurt Powder Mix
Distributors.
Thus, its product processes consist of producing,
storing, opening, and displaying products, as well
as serving them and processing payments.

56. Production Process

59. Location
We will open our Yo-Good franchisee in
Lahore on Fortress.

60. Inventories
Inventories will consist primarily of supplies
related to serving Yo-Good products. These
consist of Frozen Yogurt Machines, cups,
glasses, spoons, as well as storage bins for
the product in the display freezers.

61. Suppliers:
The targeted supplier for the frozen yogurt
products is Nancis Frozen Yogurt Powder
Mix Distributors, located at Karachi. It has
the production capacity to meet all of Yo-
Good potential supply needs.
Nanci’s manufactures and sells both liquid
and dry frozen yogurt mix, so we fully
understand the pluses and minuses to each.

62. Exit Strategies
In such circumstances, the company will
adhere to several strategies that will allow it
to liquidate its business and business assets
in a fashion that best suits the particular
circumstances:
Sale of Business to a 3rd party
Liquidation of assets including industry
contacts
Bankruptcy
Simple closure of business

63. Financial Plan

64. Initial Investment
Name of Fee Low
Initial Franchise Fee $50,000
Project Management Fee $9,600
Lease Deposits and Rent $14,630
Architect, Engineer and Drawings $10,000
Permits $1,500
Interior Improvements: General Contractor, Lighting
and Tile
$60,000
Exterior Signage $7,500
POS System $7,000
Soft Serve Machines and Chiller Unit $52,000
Inventory and Uniforms $5,000
Pre-Opening Training Expenses $3,000
New Store Marketing Plan Fee $10,000
Additional Grand Opening expenses $500
Insurance-Liability & Workers Compensation (Initial
Deposit)
$1,000
Professional Fees $2,000
Additional Funds (12 Months) $20,000
Estimated Total $253,730

65. Income Statement
Yo-Good Sales $312803.90
Cost Of Goods sold $18400.23
Gross profit $294403.67
EXPENSES:
PAYROLL $60,600
Sales and Marketing and Other Expenses $25,000
Depreciation $0
Rent $1,217
Utilities $5,000
Insurance $2,000
Payroll Taxes $7,272
Other $0
TOTAL OPERATING EXPENSES $91,089
Profit Before Interest and Taxes $203314.67
Interest Expense $8,000
Taxes Incurred $40,000
NET PROFIT $155314.67
Percentage % Profit 39.6%

66. Balance sheet
Balance Sheet Year 1
Cash $253,730
Accounts Receivable $10,000
Inventory $5000
Other Current Assets $1,000
TOTAL CURRENT ASSETS $262,479
Long-term Assets $10,000
Accumulated Depreciation of assets $0
Total Long-term Assets $10,000
TOTAL ASSETS $272,479
Liabilities and Capital
CURRENT LIABILITIES 2008
Accounts Payable $1,000
Current Borrowing $0
Other Current Liabilities $0
SUBTOTAL CURRENT LIABILITIES $1,000
Long-term Liabilities $3,444
TOTAL LIABILITIES $4,444
Paid-in Capital $30,000
Retained Earnings $131,588
Earnings $106,447
Total Capital $268,035
Total Liabilities and Capital $272,479
NET WORTH $268,035

67. Franchisee legal agreements

68. Disclosure Document
Initial Franchisee Fees:
$50,000
Royalty fees:
From 3% to 6%
Initial Investment :$253,730
Bankruptcy:
Company is not involved in any
bankruptcy issues in previous 10 years.

69. Business Description
The franchisor is Fresh and Healthy brands. Yo-
Good Stores offer for sale premium frozen
yogurt, Smoothies ,iced tea mix , java zone
from a retail location.
Yo-good Stores may be established in a variety
of locations that the franchisor approves,
including a strip shopping center, a free-
standing building (with or without drive-up
window) and a regional shopping mall, and
usually will be located in urban and suburban
areas.

70. Business format franchising:
Fresh & Healthy Brands systems can also be modified
to adapt to cultural, economic and sociological
differences in the various countries we serve.
Flexibility based on location is one of the key reasons
why our franchise partners are attracted to a new
franchise opportunity with Fresh & Healthy Brands.

71. A continuing relationship:
Our training, operations manual and ongoing support
services offer a strong network to help encourage your
new business.
we provide in preparation for the opening of their Pure
Health, Yo-Good, Juice Zone, Go-Grill, or Famous
Famiglia Pizzeria franchise.
Training sessions are informal but very energetic..

72. Yo-Good Bar
The Yo-Good Bar is perfect for spaces of 100-200
square feet or 10-20 square meters.
No seating required.
It’s suitable for areas with very high foot traffic
and limited space
it’s an excellent opportunity for co-branding with
other food and retail.

73. Yo-Good Kiosk
A kiosk with a space parameter of 200-500 square feet or
20-47 square meters.
The kiosk concept offers:
Limited seating
High stools.
Suitable for areas with very high foot traffic or street
front!.

74. Yo-Good Lounge
The lounge is typically 500-1500 square feet or 47-
140 square meters. This is meant for a high
exposure location with a full menu and ample
seating. Suitable for posh up-market localities.

75. Training and Assistance:
Our training focuses on topics that will assist
you to become more familiar and
comfortable with the day-to-day operation
of the business. Broad slates of topics, most
of which are included in the Fresh & Healthy
Operations Manual, are covered during the
training period.

76. Franchisee Territory:
Based on a variety of factors including financial
commitment, Fresh & Healthy brands have a
designated “Master Franchisee” for each individual
market or country.
Mr. Zulfiqar Hussain has acquired the master franchise
rights in Pakistan for Juice Zone!, Atif Saeed for Yo-
good and Mr. Mohammad Aslam Sheikh, CEO Taj
Corporation & master Franchisee for Pure Health Cafés
in Pakistan.
Term of Agreement and Renewal:
The length of the initial franchise term is 20 years for
lounge.

77. Obligations and Restrictions:
The franchisor recommends that the franchisee
participate personally in the direct operation of
the Store. In operating the Store, the franchisee
may offer for sale only those Yo-Good Products
that are approved for the franchisee to sell at
the premise.