Brand Prism details of a beverage startup in this competitive market with its positioning, competition analysis, and much more.

1. Name
Poulomi Bhattacharya
Sovan Ghosh
Orgánico
Brand Identity Prism

2. What is Orgánico?
Orgánico is a Brand of fruit juice which is
• Oraganic,cold-pressed,unprocessed
• With no added sugar and preservatives
• Directly comes from the farm; packed in recycleable Tetra pack.
• We aim to remove unacceptable things and moving forward with
superior nature

3. Positioning
• Mid-segment
• Price range starts from Rs.50 to Rs.100
• 100% organic fruit juice
• No added sugar and preservative
• Budget organic juice

4. Competition Analysis
Raw Pressery
 It plays in high range
 Product Price starts with Rs. 80
 Middle income group can not
afford regularly
 Here arises the unfulfillment of
needs (High Price)
 Consumer ends up consuming
juices with added preservatives
 Our product will play in this field to
replace processed juice with an
organic an unprocessed one

5. Company Analysis
• No intermediaries
• Direct connention with farmers
• Due to own logistics facility, cost control and wasteage reduction
takes place
• Farmers are asked to produce fruits ogranically only by using only
water which contains amonia that produces from fish loo

6. Business model
Farmers produce seasonal fruits oganically
It comes to the Orgánico factory directly
Where fruits are cold-pressed for juice extraction and
immediately after extraction, it is packed in a Tetra pack
container. Shelf life of each fruit juice is 5-7 days

7. POP VS POD
POP [Point of Parity]
• Raw and Organic
• Seasonal Basis
• Unprocessed
• No added sugar and
Preservatives
POD [Point of Differentiation]
• Price
• Fruits are produce organically

8. BPS
For the health-conscious individuals in the early
20s who want to have healthy no preservatives
energetic drinks Organico gives healthy no
preservatives, 100% pure organic fruits drinks
which gives purity, health, fitness, energy on every
sip.

9. Brand Prism

10. Brand Prism
Physique
 Packaging colour
 Tetra pack
 Fruit symbol
Personality
 Organic & Pure
 Healthy
 No preservatives
 Fit
 Energetic & Fun loving
Brand ambasaddor – Sunil Chetri , Vidhyut Jamwal

11. Brand Prism
Culture
 Always stay fit and healthy
 Don’t wait for an opportunity
go and create one
 India’s new generation
Relationship
 Breakfast Drink
 All day long partner
 Help to stay fit and healthy

12. Brand Prism
Reflection
 For those who are health
concious and want to achieve
or bring some change in life
 Refreshment
 100% pure
Self-image
 Concious
 Future thinker,
 Quality oriented,
 Hardworking,
 Pure

13. Thank You