This document discusses the most trusted brands in India according to a 2014 ranking. It provides details on the top three brands: Maaza mango drink produced by Coca-Cola, Maggi noodles made by Nestle, and Lux soap from Unilever. For each brand, it outlines their parent company, target markets, strengths like strong branding and distribution, and opportunities for growth. Key reasons for their trusted status include consistent branding and messaging over many years, wide availability, and appealing to shared values around family, health and beauty.

1. Most Trusted Brands
Why and on what basis ??
• Maaza
• Maggi
• Lux
Presented By:
Abhishek Goyal

2. Brands have the Power to change the WORLD ..

3. 2014 Rank 4th – Maaza
Parent Company Coca Cola
Category Beverage
Sector Food Products
Tagline/ Slogan Maaza lao Aam ki Pyaas bujhao
USP Mango flavored soft drink
Segment For all people seeking a soft drink for regular
occasions, parties
Target Group All age groups Lower, middle and upper class people
Positioning It is the mango lover's first choice
Strength
1.Excellent branding and advertising
2.Excellent distribution and availability
3.Long trust and love from the target group
Opportunity
1.Leverage successful brand Coca Cola
2.Advertise more
3.Buy out competition
4.More Brand recognition
Weakness
1.People prefer fruit juices over Maaza
Threats
1.Threat from other drinks competitors
2.Threat from substitutes like fruit juices

4. 2014 Rank 5th – Maggi Noodles
Parent Company Nestle
Category and Sector Food product
Tagline/ Slogan Taste bhi health bhi ;Good Food Good Life;
Me n Meri Maggi
USP Can be cooked and prepared in 2 minutes
Segment People looking for a healthy snack when hungry
Target Group Young people and children from upper and middle class
Positioning Tasty and healthy snack which can be prepared in 2
minutes
Strength
1.Market leader in noodles category with high
brand loyalty
2.Excellent advertising and visibility
3.Good product distribution and availability
4.Lots of flavors and varieties available
Opportunity
1.Untapped rural markets
2.DINKS, single professionals
3.Newer tastes
Weakness
1.Media generated news about health issues
Threats
1.Price wars with other noodle brands

5. 2014 Rank 6th – Lux Soap
Parent Company HUL (Unilever)
Category Personal Health Care – Soaps
Sector FMCG
Tagline/ Slogan Not Just Soap Its Skin Care; ab khubsuriti se darr
kaisa;
Lux brings out the star in you
USP Lux stands for the promise of beauty and glamour
as one of India's most trusted personal care
brands.
Target Group Urban & Semi Urban – Upper and middle class
Positioning Affordable Luxury Soap for the upper and middle
class people

6. SWOT : LUX
Strength
1. Strong market research (Door to door sampling – once
in a year – Rural and Urban area)
2. Many variants (Almond oil, Orchid extracts, Milk
cream, Fruit extracts, Saffron sandalwood oil and Honey)
3. Dynamically continuous innovations – New variants
and innovative promotions (22 carat gold coin promotion
– “Chance Hai”)
4. Strong brand promotion but relatively lower prices –
Winning combination
5. Lux soap brand is sold in over 100 countries
Opportunity
1.Soap industry is growing by 10% in India
2.Liquid body wash is currently in growth stage – Lux
should come out with more variants in this segment
3.Large market share – Strong hold over the market
Weakness
Mainly positioned as beauty soap targeted towards
women, lack unisex appeal
2.Some variation like the sunscreen, international variant
did not do well in the market
3.Not much popular in rural areas
Threats
1.High internal competition (Pears – Beauty segment)
2.New entrants in this segment
3.Maturity stage – threat of slipping down to decline
stage – if constant reinvention is not carried out

7. Why & What makes these brands MOST TRUSTED ?
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

8. Thank you !!