Free Marketing from Realtor.com that is Already Yours! - Realtors Triple Play 2014

The Tools
Realtor.com Profile + .Realtor
Mobile Listing Builder
Housing Trends Newsletter
Business Plans
Social Connections
Listing Presentation
Marketing Assessment
BONUS:
HouseLogic
Realtors® Property Resource

A Little Breakdown
NAR
If you are a Realtor®, you are a
member of NAR (part of your
dues payment goes to the
National Association of
Realtors®).
Your NRDS # (issued by NAR)
gives you access to HouseLogic
and Realtors® Property
Resource.
Move, Inc. >> News Corp
Move, Inc., recently bought by
News Corp provides most of the
free marketing tools we will
discuss today.
News Corp runs Realtor.com

Realtor.com Profiles
www.realtor.com/profile

The All New Realtor.com
Profile

Why Bother?
• Easily connects to your FREE .realtor domain
• A recommendation MACHINE
• Easy built-in social sharing for your entire profile and
recommendations
• Show off your details and designations

Where to Start
Go to www.realtor.com/profile or solutioncenter.realtor.com

Showcase Your Stuff

Get Recommended
Add a recommendation that you
received somewhere else on the
web or via an email or even in
print. Get permission, type it in and
source the recommendation for
added creditability.

It is Always Better to Share
Recommendations are easily shared by clicking on the share box at the
bottom (after the rec is created). You can share to any of the networks
you connected in the initials setup. Check your Account Settings
section to add or edit your social networks.

And that .Realtor Domain?

www.claim.realtor
Have you claimed your .realtor domain yet? The first
500,000 NAR members will get their domain FREE for one
year.

Domain Details
Your new
domain can
point to your
profile, your
website or
anywhere else
you might want
to point it on
the internet.

Forwarding Your Domain
You can also just forward your .realtor domain by typing in
the current URL at the bottom (on the left, just under the
email forwarding). This is probably the easiest way to
connect your domain to your real estate website.

Mobile Listing Builder
marketing.realtor.com/mobilelisting

Take Your Listings Mobile
Check out your real estate website on your phone … how does it
look? Do you have to pinch and pull the screen to see everything?
If going mobile on your real estate website has not been a priority
for you or your broker, consider using this Realtor.com marketing
tool to at least make your listings mobile.
Use the mobile link or QR code on your signs, flyers, postcards,
and more.
marketing.realtor.com/mobilelisting

It’s Easier Than You Think

3 Steps

POOF! Mobile Ready!

Housing Trends Newsletter
marketing.realtor.com/housing-trends-newsletter

Drip Drip Drip …
marketing.realtor.com/housing-trends-newsletter

stefaniehahn.housingtrendsenewsletter.com
Sign up …
Run through the 6
screens of
information.
A newsletter. Done.
Easy peasy.

stefaniehahn.housingtrendsenewsletter.com
3+ Pages of Info!

Now What?
Share it!
By Email, Gmail, Social …

Business Plans
realtor.com/goals

Work with a Plan

Customized for You
If you’ve never
completed a business
plan before, give this a
try! Get a better idea of
what you need to do
everyday.

What Makes a Successful Biz
Plan?
realistic
generates
commitment
specific &
track-able
Your 2015 Business Plan
A few reasons to consider a
business plan:
1. Create income goals based on
your local numbers
2. Devise your marketing strategy
for the year – snail, email,
social, print and more – plus
determine your spending
estimates
3. Keep yourself accountable
4. Take your business to the next
level – review and update each
year

Social Connections
marketing.realtor.com/realtor-facebook-app

Facebook Business Pages

When you add the Realtor.com app to your Facebook Business Page –
you can add a tab that will show as above.

Once clicked, Facebookers
can see your information,
your listings, download a
buyer or seller guide or get
the Realtor.com app on
their mobile.

Listing Presentations
marketing.realtor.com/listing-presentation

Customizable PowerPoint

Pick and choose from
slides that correspond
with the Realtor.com tools
that you use (Showcase,
Top Producer, etc.) and
show the seller how you
will make their home
stand out.

Marketing Assessment
marketing.realtor.com/quiz

How is your Marketing?
Yes. I know they are
trying to sell you
Realtor.com
marketing tools, but
this 2 minute survey
gives you a nice 7
page PDF marketing
assessment.

How is your Marketing?

HouseLogic
members.houselogic.com

Need content?
NAR wants to give
you content for
FREE. Plus some
super easy tools for
social sharing,
posting to your site
and emailing.

HouseLogic content is easy to find, use and share. Use the three
steps – they will guide you along or try one of the quick shares by
simply clicking on an article title and sharing it.

Most of the “themes” have 5 to
7 articles. Click SELECT to select
the one(s) you want.

Then decide how to distribute the
article (just click SELECT):
o Social media and/or email
o Personalized handouts
o Add to e-Newsletters
o Add to blogs or websites

Content delivered.

Realtors® Property Resource
www.narrpr.com

www.narrpr.com

www.narrpr.com
Go to www.narrpr.com and click on PARTNER MAP at the bottom
left of the page …

Search Options

Why RPR?
1. Reports
2. Pricing Tools
3. Property Analysis for Investors

Reports Galore
<< open house, serious buyers
<< listing presentations
<< open house, farming activities
<< buyer tour
<< open house, new buyers, pre-list

Pricing Tools

www.narrpr.com
o Confirm the facts
o Add on any
additions/remodels
o Look at the local market

Property Analysis for
Investors

RPR Mobile App

Thank You!
Thanks so much for hanging out
with us today. We hoped you
learned a few things that will
make a positive impact on your
business in 2015.
Get the slides here:
www.StefanieHahn.net
Chris Beadling
chris@
@chrisbeadling
Stefanie Hahn
stefanie@stefaniehahn.com
@sahahn

Free Marketing from Realtor.com that is Already Yours! - Realtors Triple Play 2014

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