The document discusses how to set up, edit, and promote a Coldwell Banker profile page. It provides step-by-step instructions on navigating to CB Works, filling out profile information such as credentials and specialties, uploading a photo and video, and sharing the profile link to promote it. The goal is to have an active online presence on the Coldwell Banker website to raise brand awareness and get more business.
1. Profile Pages
SETTING-UP, EDITING AND PROMOTING YOUR
COLDWELL BANKER PROFILE PAGE
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
2. Why Now?
Newly FREE
Brand awareness
Rank higher with a profile video
Get business
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
3. The Official Line …
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
4. The End Result
www.coldwellbanker.com (Agent Search)
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
5. The End Result
An agent profile on
a national brand
website (with lots
of national
advertising dollars
behind it) AND an
easy way for
consumers to
connect with you.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
6. Important Distinction
This is your CBH agent
website – a fully
customizable, IDX
rockin, powerful real
estate machine.
Also free, WAY more
local, all the listings
and with content &
colors you select.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
7. Set-up &
Maintenance CB WORKS
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
9. cbworks.coldwellbanker.com
Click on your name
Click on Edit Profile
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
10. cbworks.coldwellbanker.com
Click through the
menu items in
white (see the red
box in the lower
left) – Click SAVE
at every screen.
Let’s go live!
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
11. cbworks.coldwellbanker.com
When fields are
greyed out –
you will not be
able to edit.
These fields are
changed in
CrestEdg by
your admins.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
12. cbworks.coldwellbanker.com
On the
Phone/Internet
tab, make sure
to fill out the
Personalized
Web Address.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
13. cbworks.coldwellbanker.com
Be careful not to
assume your
URLS on the
Social Media
tab! Check
them to be sure.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
14. cbworks.coldwellbanker.com
Fill out at least 4
bullets on the
General,
Credentials,
Qualifications,
Specialties &
Expertise tabs.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
15. cbworks.coldwellbanker.com
You are free to
determine what
should go under
each heading.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
16. cbworks.coldwellbanker.com
As you work
through each
bullet – make
sure to click
SAVE at the
bottom of each
screen!
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
17. cbworks.coldwellbanker.com
Try to
determine what
will go where
first – having a
strategy to start
will make filling
these out fast.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
18. cbworks.coldwellbanker.com
Check out what
other agents
have done with
their profiles –
figure out what
you like and
don’t like and
emulate those
you do …
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
19. cbworks.coldwellbanker.com
In the Special
Markets section,
click on the
market(s) in the
left box, then
click Add to
move those
markets over.
Don’t forget to
SAVE.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
20. cbworks.coldwellbanker.com
On the Media tab, click
on Choose File and
browse for your photo.
Click Add to upload.
Click SAVE!
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
21. cbworks.coldwellbanker.com
Your Welcome
Message is
limited to 150
characters – be
concise and
direct. Click
SAVE.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
22. Adding a Video CB WORKS
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
23. Why Bother w/a Video?
Let’s go live …
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
24. Uploading a Video
On CB Works, under Sales
Associate Quick Links
(lower left, in green),
Locate the Video Upload
Tool and click!
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
25. Uploading a Video
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
26. Uploading a Video
Use the drop-down arrow and
select Agent and then click
Continue. On the next
screen, fill out Title,
Description, Keywords and
click Continue.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
27. Uploading a Video
Choose your video file (you
cannot load by URL) and click
Continue.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
28. Promotion BY LINK
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
30. cbworks.coldwellbanker.com
In case your missed it … grab the link HERE:
On the
Phone/Internet
tab, make sure
to fill out the
Personalized
Web Address.
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
31. One final word of advice … if the
photo on your Coldwell Banker
profile is 10 years old > please
upload a NEW one!
Thanks everyone!
Stefanie Hahn
s.hahn@cbhearthside.com
(c) Stefanie Hahn | www.StefanieHahn.com | October 2012
