Be Google-tastic -- Coldwell Banker #GenBlue Rally

Stefanie Hahn
www.stefaniehahn.net/google-tastic

Be -tastic

© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn

What We Will Cover Today …
Google Mobile
Google Alerts
Gmail
Google Calendar
Google Voice
Google Drive
Google+
Google +1’s
Search Plus Your World
Google Dashboard

m.google.com

GOOGLE MOBILE APPS


Get Your Google To Go …

On your phone, open a browser window and
type: m.google.com
Yes, even if you have an iPhone.

iPad Users
Grab the free Google app from the
App Store to have all of your Google
favorites at your fingertips …


Mobile Users
Sign in for
personal results –
get your history,
applications, voice
search and Google
Goggles!


What are Google Goggles?
Currently, just an app … but soon much more!

Scan QR
codes,
business
cards and
other text.


Google Goggles SOON


Google Mobile
Many of us work across platforms. We have a
PC and/or laptop, an iPad and an iPhone or
Android. The mobile app from Google just
works so easily – get your data, email, calendar,
social and more right there on any device.

Find it: Grab the FREE Google app or go to
m.google.com on your phone’s browser


alerts.google.com

GOOGLE ALERTS


Why Google Alerts?
Google Alerts will alert you whenever your
search term is posted on the internet.


Google Alerts
Determine your
search query, result 1
type, how often,
how many and
where you want
your alerts to go –
and click CREATE
ALERT.
2

google.com/alerts

Google Alerts

This is an example of the email from Google
with your alert information. I can see where
my name came up and click the link to view
the post.

Google Alerts
Google Alerts will alert you whenever your
search term is posted on the internet. Useful for
managing your online presence.
Find it: alerts.google.com

Search term ideas:
 Your name (and variations of your name)
 Your name misspelled
 Your brand, company, competitors
 Listing address(es)
 Niches (green building, 55+, etc.)

mail.google.com

GMAIL


Why Gmail?
Why I heart Gmail:

Labels – the new web’s version of a folder
Filters – make sorting your inbox easy
Conversation View – ahhh togetherness
Multiple Signatures – for multiple accts
LABS – fun and handy


Gmail - Labels

Make Gmail your online Outlook! An
email might not fit perfectly into one
folder. Label it with as many Google
labels as you need! Emails can be
filtered to have a label automatically
applied. Use the flags for importance.

Gmail – Labels
Labels are the new web’s
version of a folder. Not
every email fits perfectly
into one folder. Now, you
can label emails to fit how
you work.

Additionally, you can set up
filters to automatically
label your email.


Gmail - Labels
1

2

3

Create, nest and color your
labels!

Gmail - Filters
Creating email filters is a
great way to manage
your inbox. Click on the
gear > Settings > Filters
and Create a new filter!

Notice the smart filters
that are automatically
set up with my
SmartLabels.
1

Gmail - Filters
2 You can filter by:
o From (any emails from this
person or alias)
o To (great for people with
multiple accounts – s.hahn gets
a CBH label, yahoo another)
o Subject
o Has the words (YPN, addresses)
o Doesn’t have (yep)

3 Click Search (to see what you get)

Click Create filter with this search


Gmail - Filters
Once you decide WHAT to filter,
you have to tell Gmail what to do
with it – that happens here.
4
Select the options you want – I use
“Apply the label” often. You can
create the label on the fly too
(here) in case you didn’t think of
that in advance.

Click Create filter AND decide if
you want to apply the filter to any
other messages that fit the criteria
(old messages).

5 © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn

Gmail - Conversation View

Conversation View
keeps an email string
together – even when
others are added or
taken off of the string.

You can turn this on or
off under the GEAR >
Settings > General >
Conversation View

Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.

So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.

Go to Settings > General tab (1st tab) and you will find
the signature set-up toward the bottom of the page.


Gmail - Multiple Signatures


Gmail - Labs

I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*


Gmail - Labs
GMail Labs I Use:
 Authentication Icon  Refresh POP Accounts
 Canned Responses  Send and Archive
 Previews (Maps,  Signature Tweaks
Docs,  Smart Labels
Voice, Flickr, Yelp)  Undo Send
 Insert Images  Unread Message Icon
 Mark As Read
 Nested Labels Just to name a few …
 Preview Pane explore labs!!!


Why Gmail?
Find it: mail.google.com
Gmail can function as your all-in-one email
inbox. Import your different email accounts &
respond out from each individual address.

 Labels – the new web’s version of a folder
 Filters – make sorting your inbox easy
 Conversation View – ahhh togetherness
 Multiple Signatures – for multiple accts
 LABS – fun and handy


calendar.google.com

GOOGLE CALENDAR


Google Calendar
So handy, you will wonder how you ever
lived without it.

1. Use multiple calendars
2. Share your schedule
3. Handy reminders in many formats
4. Send invites & track RSVP's
5. Offline component
6. Create to-do lists that tie in


Google Calendar

Load your own calendar up with events and tasks, add a
another calendar for your significant other, kids, office,
groups, whatever! Layer the calendars for the whole
picture or just view certain ones. Add a task with to-do
items, color-code everything & share away!

Google Calendar

The GENERAL tab has basic layout and feel settings.
The CALENDARS tab will allow you to add calendars (to your
account) and hook up with public and friend calendars.
Use the MOBILE tab to set-up text alert # and mobile settings.
Check out the LABS tab for fun and helpful calendar extras.


1 Google Calendar – Create New
Click on CALENDARS to manage
your calendars, click Create New
Calendar to create another
calendar on your account.
2
Create calendars for your work,
family and groups off one Gmail
account.


Google Calendar - Sharing
Click Sharing on a specific calendar and then add the person you
want to share with by email address. Decide on Permission Settings
and click Add Person (you can always remove someone). Click Save!
1

2 3


Google Calendar

If you are showing your Task List (listed under
calendars) – the Task List appears on the right-side
of your calendar.


Google Calendar
Tasks
When you check items off they are also
checked off on your calendar.


Google Calendar
Google Calendar is a great way for a busy real estate
agent to manage work and everything else going on ...
Find it: calendar.google.com

Layer multiple calendars (color-coded)
Get your daily agenda via email every morning
Get event reminders via text
Easily invite/add people to events
Allow others to schedule meetings with you
Get stuff done (with to-do lists)


voice.google.com

GOOGLE VOICE


Google Voice
Reasons to Try Google Voice:

1. Save text transcriptions of important voicemails
2. Listen in on voicemails & pick up after screening
3. Personalized greetings for 1 contact or a group
4. Voicemail transcription let’s you read voicemails
5. FREE :)

Google Voice is not a phone service and not a
voicemail service … it is a way to better manage your
voicemail.

Google Voice
Before getting started
with Google Voice,
you can do a bit of
research. If you are a
Sprint customer –
your phone may
already have Google
Voice installed.

http://bit.ly/gvaccts


Google Voice
Manage 1 Phone Line Manage Several
You’re a new Realtor®, you You have been in the business
don’t have a landline at home for years, you have an office
and you spend much of your line, a home office line, your
day on the road … giving out home phone, cell phone and
your cell phone to clients & your car even has it’s own line.
other agents feels invasive since Too many voicemails to
it’s the same number your manage and you want
friends & family call you on too. simplicity!
- Use your GV# to receive calls - Forward your lines to 1 GV #
and call out - Create custom recordings
- Use groups to manage - Screen calls
- Read your voicemail

Google Voice
Click on the GEAR to access
your Google Voice settings
– the 1st step is picking a
Google #.

Initial Google Voice set-up happens
here, but you can manage it mostly
from your phone app going forward.

Google Voice
Google Voice is a great voicemail option for the
professional who is always on the go … grab your
Google Voice # today and get started!

Find it: voice.google.com

 Save the text transcription of important voicemails
 Listen in on voicemails & pick up after screening
 Personalized greetings for 1 contact or a group
 Voicemail transcription let’s you read voicemails


drive.google.com

GOOGLE DRIVE


Google Drive
Reasons to consider Google Drive:

- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Google templates/themes
- Drive folder right on your desktop
Google Drive just works with real estate …
store essential forms keep your listing
track leads presentation in the cloud

share marketing plans
less printing/more sharing
with sellers

Google Docs


Google Docs Drive
Stop paying for Microsoft Office – you don’t need it!


Google Drive Basics
Click on My
Drive to see all
of your
folders.

Click on
To create a
NEW folder on
your Drive


Google Drive - Menu
Create Menu
<<<<<<<<<<<

Upload Menu
>>>>>>>>>>>>


Google Drive – New Doc
Click on Create
Click on the document type you want

Your doc will open in a new window


Google Drive – Sharing Out
Click on Share in your document to
collaborate LIVE! Just add the person by
email address and click Done.
Once you’ve
added an
email
address,
decide what
you want
that person
to be able
to do with
the doc.

Google Drive – Live Collaboration

Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document
itself OR you can chat off to the side.

Google Drive – Everywhere
Google Docs, now Drive has always
been cloud storage, but Google has
made the save and upload process
much faster by allowing you to
Download Google Drive – which puts a
folder on your desktop and will sync
whatever you tell it to during initial set-
up. Also, throw new items into Google
Drive to make them available in the
cloud.


Google Drive App
The Google Drive app will let you
create a new folder, doc or
spreadsheet. Plus take a photo to
scan something directly to your drive.

(c) Stefanie Hahn | www.StefanieHahn.net | Sept 2012 | #race2x | @sahahn

Google Drive
Stop paying for Microsoft Office. You really don’t need it.
Impress your consumers with your cloud productivity and
save time, printing costs and hassle with Google Drive.

Find it: drive.google.com

 Share docs/folders in real-time
 Live collaboration within shared docs
 Edit between MS Office seamlessly
 Google templates/themes
 Drive folder right on your desktop & app in your pocket


plus.google.com

GOOGLE+


Why Google+ ?
You may be thinking … “not another social
network”! But you might want to reconsider
after we talk about Google +1’s and Search Plus
Your World – both of which factor into your
search engine optimization and make for great
Google juice.

Google+ personal profiles and pages are worth
your real estate time!


Google+ Statistics
Official launch: September 2011
170 million users
*projected 400 m by end of 2012

Google+ is not a Facebook killer. The sharing
activity on Google+ does not compete with
Twitter. However, I find that *some* parts of
Google+ are truly worth your time.
Over 40% of marketers report that Google+ is "useful to
critical" for their business. (HubSpot 2012 State of
Inbound Marketing Report)

profiles.google.com/stefanieaingehahn


Google+ Homepage


Google+ Circles

Google+ believe that “Circles” are the better way to
manage who you connect and share with online.

How to Post
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.

Share text, links,
location, photos
and video and
then select who
should see it.


Google+ Hangouts
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
clients, team and
sphere.
The will.i.am
hangout was the 1st
publicly broadcast
hangout – 9/21/11

Google+ Hangouts
You can hangout with 9
other people at one time.

Nice FREE meeting
alternative :)

Share videos, docs, notes
and more!
Tip: For private hangouts,
create a Google Circle of
the people you want to
hangout with online.

Google+ Hangouts
Google+ Hangouts are easy to start

Check your mic (and
your hair) and then
decide who you
want to hangout
with … by default,
your circles will
appear here. Click
Hang out to start!


Google+ Hangouts
Once you are
hanging out – you
can invite more,
chat via IM, watch a
YouTube video,
record a video,
mute mics and
more … check the
Settings button for
more!

(c) Stefanie Hahn | www.StefanieHahn.net | Sept 2012 | #race2x | @sahahn

If the Muppets can do it …


Lots of Possibilities …


Why Google+ ?
I know, another social networking profile.
Another business page. But this is Google – and
Google is still the most trafficked search engine.
Consider starting a Google+ profile and/or page
and begin engaging this new audience.

Take advantage of Google +1’s and SPYW to
leverage your presence on the web.

Find it: plus.google.com


www.google.com/+1/button
GOOGLE +1’S


Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.


Google +1’s

Websites using the +1 button generate 3.5x
the Google+ visits than sites without the
button and accounted for .22% of referral
traffic. (via HubSpot)

www.google.com/+1/button


Google +1’s – Part of Profile


Google +1 Button on Site


Google +1 Button on Blog
You will find
the Google +1
button on
websites,
blogs, blog
posts, Google
search results
and more. If
you manage
your own site
or blog, you
can add it
easily.

Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.

We trust content that is endorsed by our
connections (whether we should or not) – similar
to how we trust peer reviews more than
advertisements. Google +1’s are an endorsement
of your content.

Find it: www.google.com/+1/button

www.google.com

SEARCH PLUS YOUR WORLD


Search plus Your World
Social Search is HERE. Google’s SPYW just
serves social search to you on a lovely little
plate – right at the top of your results. Why
is SPYW so important?

We trust our connections – if I see that David
Marine has written about something I am
Googling, I am way more likely to click on his
link in my personal results than wade through
the rest of my results.

You do a Google
search as you
normally would,
but now, you get
results from your
circles on
Google+ … IF you
are a Google+
user!


The social
results will
appear at the
top of your
Google search
and can be
accessed with
one click.


Google SPYW & SEO
Google SPYW is known as social search. Social
search works because we believe our friends.

We trust product reviews from our peers more
than from an advertisement.

Social search has already changed the way we
search whether you realize it or not.


Just another reason to check out Google+,
start using the Google +1 button and take
advantage of the social search.

Find it: www.google.com (when you are a
Google+ user)


google.com/dashboard

GOOGLE DASHBOARD


Google Dashboard
What you find in your Google Dashboard might
amaze you or scare you – but YOU SHOULD
know what you are putting out into the world.

You can control what you share on the web, but
you have to be smart about it. Use the
dashboard to tighten up and feel comfortable
with your online data.


www.google.com/dashboard

I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …

A Closer Look

Let’s look at Gmail … focus on the contents in the
blue box. Manage your chat history, HTTPS
(secure browsing) or ALL Gmail settings. See the
new privacy policy or get help!

Get Control

When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.

Google Dashboard
Find it: google.com/dashboard

Be aware of what you share so you can feel
confident using around these programs on your
pc’s and smartphones. When in doubt, don’t
post it. Use the Mother Rule (or the Spouse
Rule, Kid Rule, etc.) when
posting/sharing/forwarding/uploading …


WHEW!!! Let’s See that List Again!
Google Mobile
Google Alerts
Gmail
Google Calendar
Google Voice
Google Drive
Google+
Google +1’s
Search Plus Your World
Google Dashboard


Be Google-tastic Goals
My goal with this course is to show you how you
can use many of the free tools from Google in
your real estate business every day.

Each tool has been selected because it can be
useful to you and your business. I don’t expect
you to jump in and use each one, but I hope I
showed you the possibilities.


Thank You!
For slides and video from
today’s class, go to:

http://www.stefaniehahn.net/
google-tastic
Stefanie A. Hahn
stefanie@stefaniehahn.com


Be Google-tastic -- Coldwell Banker #GenBlue Rally

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