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Your 2013 Technology
      To Do List
 (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
These tools are not all brand-
                      spanking-new but rather a
Your 2013             collection of helpful items to
Technolog             assist you in getting the job
y To Do               done each day.
List
Let’s challenge       Expect to hear about: Google
ourselves to be       Analytics, IDX, keywords, Social
better in 2013 - to
work                  Bios, HouseLogic, Facebook, Twi
smarter, earn         tter, Docusign, Google
more money and        Drive, responsive
enjoy our jobs        design, Realtor.com mobile
again.                app, goo.gl, rating sites, video
                      tips and content ideas.
                       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Determine website
effectiveness
S t a r t mo n i t o r i n g
w e b s i t e t r a f f i c , ma k e
t we a k s , a l wa y s
r e me mb e r y o u r ma i n
                          v e – g e t m o @SAHAHN
o b (C) STEFANIE HAHN |iWWW.STEFANIEHAHN.COM | DECEMBER 2012 |r e
     j e c t
Your Website
 Determine website effectiveness
Put your website to work for you. How do you know
how effective your website is today? Start tracking …


Google Analytics - google.com/analytics
“Getting Started with Google Analytics” (webinar
recording): http://bit.ly/GAweb


(Get) Clicky - getclicky.com
More info/getting started: getclicky.com/help
       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Your Website
Interpreting the information … if you are new to this, focus on these things first:

1.   Visitors – look at page views, length of visit, bounce rates
2.   Traffic Sources – examine where they are coming from, which sites are referring
3.   Keywords – what did they type into the search engine to get to your site
4.   Content Performance –what pages visitors are using on your site

Want more? Go here: http://bit.ly/ANAmore
(50 Resources for Getting the Most Out of Google Analytics)




              (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Your Website
You have to start your marketing with your website. Any
marketing you do in print or online should drive traffic
to your real estate website – so if your website
stinks, this one is for you …
Get your website up to snuff.
Get IDX
Include calls to action/contact forms
Don’t bury your search box (simplify)
Give them local data
No heavy code – you want your pages to load fast
Know your keywords/create fresh content
Responsive design

       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Create a SocialBio page
A p o r t a b l e “a b o u t m e ”
p a g e t h a t l i n k s u p
w i t h R e a l t o r .c o m a n d
c a n d i s p l a y y o u r
     c o m m WWW.STEFANIEHAHN.COM DECEMBER /t e s
r e (C) STEFANIE HAHN |e n d a t i |o n s 2012 | @SAHAHN t
Create Your SocialBio
 Create a SocialBio page
SocialBios and Realtor.com have teamed up to bring
you the last About Me page you will ever need to fill
out. Really.
“Think of your SocialBios page as the ultimate "about me" page
that brings together all of your social network profile
information in one place. If you already have your own
website, your SocialBios page can be linked to appear whenever
someone clicks to know more about you. Your website visitor
never leaves your site and the power of your social networks
(common interests, friends in common, etc.) becomes the
ultimate tool to convert visitors into business referrals.”


       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
socialbios.com/create


                              Realtors can sign up now with
                              an MLS ID & valid NRDS number
                              at socialbios.com/create. The
                              agent search tools will initially
                              span
                              Facebook, LinkedIn, Twitter, Goo
                              gle and FourSquare.

  (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Create Your SocialBio
                            Get recommended -
                            People can recommend you
                            without having to sign-in or
                            register anywhere.

                            Recommendations are reviewed
                            and approved for display by
                            YOU, and can be manually or
                            automatically broadcasted to the
                            agent’s online network from one
                            central hub with one easy click.


  (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
The Portable Part
                The best part your SocialBio the portability –
                grab a widget for your website (iframe or
                overlay) in 3 steps!

                1. Chose the panels to include
                2. Select Iframe or Overlay
                3. Copy the HTML (and paste on your site)




(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Be consistent with email
marketing
A    f a s t , c h e a p a n d
e   f f e c t i v e wa y t o s t a y
i   n f r o n t o f y o u r
s   p h e r e , c l i e n t s a n d
o      h e r s (b u t o n l y w @SAHAHN
    t (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 |h e n
Email Marketing
 Be consistent with email marketing
                                      You should be email
                                      marketing on a
                                      consistent basis.

                                      72% report checking
                                      their email 6 or more
                                      times a day and a 20 –
                                      30% response rate
                                      compared to 1- 2% on
                                      postal mail …
photo screenshots taken directly from: http://blogsconstantcontact.files.wordpress.com/2011/12/emailmarketing.png


                (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Email Marketing &
        HouseLogic
Need content? Try
HouseLogic from NAR. Go
to members.houselogic.com
and login with your NRDS #
to access tons of free
consumer-focused content
that you can use for email
marketing, e-
newsletters, social shares
and handouts.


      (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Email Marketing
Consider this …
1. Lists should be small and specific
2. Determine your plan of attack
3. Create a schedule
4. Write fantastic subject lines
5. Focus on connection rather than selling
6. Include a web version
7. Add social share buttons
8. Track your results

        For more this topic: http://bit.ly/emailmarktips
      (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Engage effectively
N o mo r e b r o a d c a s t i n g –
b e s o c i a l a n d y o u wi l l
c o n v e r t

   (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Engagement
 Engage effectively
I know you’ve been taught to cultivate content, but in
your social media, some level of social is required.
Real interaction and actual conversation will ALWAYS
win over posting that listing/open house/virtual tour.


Challenge: Get out of your newsfeed and into your
friend list. Reach out to 5 people a day with something
meaningful. Look at their profile, comment on a photo
or event and be social.


       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Engagement

 E mp a t h y i s
       t h e
    s e c r e t
i n g r e d i e n t
     t o a l l
  (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Engagement
                                  Stop posting your listings.
                                  You can do so much more.
                                  Share market
                                  stats, neighborhood
                                  photos or video, real estate
                                  FAQ’s …

                                  Engagement Tips:
                                   Ask questions
                                   Comment thoughtfully
                                   Share useful information
                                   ALWAYS respond
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Engagement on Zillow &
       Trulia
Zillow and Trulia allow you to create free profiles on
their sites and do some minimal interaction with
consumers. Take the time to set-up profiles on these
sites – your consumers are already using them.
Set-up free profiles on Zillow and Trulia and answer
real estate questions from local consumers.


Stop fighting these sites – they are not going away.




       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Go as paperless as possible
L e s s p r i n t i n g – mo r e
d o i n g



   (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Thing
 Go as paperless as possible
With a little preparation, you can move toward a
paperless work world:

1. Get a DocuSign contract
2. Move buyer and seller folders to the cloud
3. Create a “frequently used” cloud folder with docs
   you often print and share with consumers
4. Move your listing presentation to Keynote or
   SlideShark, Doceri, etc.
5. Have a REALLY great website

      (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Cloud Storage
                              www.dropbox.com

                              www.box.net



                              drive.google.com


                              www.sugarsync.com


(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Can You Exist on Only Your iPad in
           the Field?
                                Maybe … but don’t buy an iPad
                                to replace a laptop or desktop
                                computer until you are sure.

                                Will your MLS function?
                                Will all of your RE software work?
                                Can you print? At home? At office?

                                Talk to others in your area that
                                are iPad users and get the
                                skinny from them.


    (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Stop paying for Microsoft Office
Yo u h a v e o t h e r o p t i o n s
– e x e r c i s e t h e m a n d
s a v e s o me c a s h

   (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Other Options
 Stop paying for Microsoft Office


                                 drive.google.com


                                 zoho.com


                                 openoffice.org

     (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Google Drive


                                                    Create Microsoft
                                                    Office – like docs
                                                    (Word, Excel, Pow
                                                    erPoint) and/or
                                                    upload your MS
                                                    office files to the
                                                    cloud.
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Google Drive


Your documents are always
private to you by default, but
sharing is easy. Click on the
blue Share button to open the
Sharing Settings, enter an
email address, decide on
permissions and click done.

        (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Live Collaboration




   Google Docs will tell you when the other
   person is viewing the document. You can
   collaborate LIVE within the document
   itself OR you can chat off to the side >>>
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Google Drive App
The Google Drive app will let you
create a new folder, doc or
spreadsheet. Plus take a photo to
scan something directly to your drive.




       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Try a Facebook ad
I n e x p e n s i v e a n d
e x t r e me l y t a r g e t e d t o
y o u r a u d i e n c e

   (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Facebook Ads
 Try a Facebook ad
Facebook allows you to go directly to your target
audience and to drive your ad with controlled precision.

You can target consumers based on numerous factors:
 Age
 Gender
 Location                     Engagement happens
 Interests                    through the network.
 Employment                   Social ads boost recall!
 Even habits to some extent
       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Facebook Ads
                            •    Determine your goals
                            •    Do your homework
                            •    Start small and targeted
                            •    Watch the daily progress
                            •    Be thoughtful and creative
                            •    Tweak it

                            Ask the reader to take an
                            action (like or click) and use
                            advanced connection targeting
                            for the peer pressure push.
                            For more: http://bit.ly/FBtargeting
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Facebook Ads

Click Create an ad to get started … Facebook will ask you to chose a destination -
basically one of your pages or events OR an outside URL. There is 3 seconds of
design involved and then lots of targeting. You will know your cost-per-click once
you’ve completed targeting (so you can feel good about your budget).

                                                           Want to convert?
                                                           Deliver what you
                                                           promise in the ad.


            (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Really be mobile
Mo    b   i   l   i   z i n g y o u r
we    b   s   i   t   e , r e s p o n s i v e
d e   s   i   g   n    a n d t h e
Re    a   l   t   o   r .c o m a g e n t -
b r   a   n   d   e   d a p p
      (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Mobile Traffic Rates
 Really be mobile
Mobile network connection speeds grew 66% in 2011
and smartphone usage tripled. (cisco)

In January 2012, Realtor.com reported that “up to 45
percent of Realtor.com traffic was coming from mobile
devices on weekends.”

Our brands are not fairing that well in the app race.
However, they can succeed in the mobile space by
mobilizing their websites …

        (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Mobile Friendly at ANY
         Size
                  Sites that are coded with responsive
                  design allow the site function and look
                  fab on ANY size screen.




   (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
DIY Mobilizer
If you do not own/control your
own real estate website, you
can turn your homepage or
listing details pages into
mobile-friendly pages on your
own.
www.google.com/gwt/n




       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
App
                                www.realtor.com/collaborate




(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Embrace agent ratings
B e i n f o r me d , g a t h e r
y o u r o wn
r e c o mme n d a t i o n s , u s e
Go o g l e A l e r t s t o
m a (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM |w a y 2012 | @SAHAHN
     n a g e a n d a l DECEMBER s
____”

The first way to embrace agent rankings is to know they exist.
Knowledge is power and you are on top of things like this … The
second way to embrace rankings is to go on the offensive. Take
charge of your online reputation and manage (when you are able)
these postings. Gather your own online recommendations, post
everywhere and use Google Alerts to manage the rest.




          (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
We Rate Everything




 (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Agent Ratings
Agent ratings are not going away. The best defense is a
good offense.

• Use Google Alerts to manage – alerts.google.com
• Gather your own online testimonials & post away

If you get a bad review, try to respond (when
appropriate) to repair the situation.

The good news … 90% of consumers trust peer
recommendations. -
http://blog.hubspot.com/blog/tabid/6307/bid/16121/Social-Media-Statistics-2011-Video.aspx

             (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Do video better
Y   o u c a n d o b e t t e r t h a n
a    v i d e o t o u r o f t h e
h   o u s e o r p o s t i n g y o u r
v   i r t u a l p h o t o t o u r a s a
v     d e o . WWW.STEFANIEHAHN.COM | i s u @SAHAHN
    i (C) STEFANIE HAHN | T u r n t h DECEMBER 2012 | p a
A Few Stats …




(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Video + Real Estate
Don’t shoot a video of the house and don’t post your
virtual tour as a video. Do More.




       (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Content Ideas
1. Two questions (Sellers) – What do you love about this
   home? What attracted you to this neighborhood?
2. Profile video – unleash your video self on the world, sell
   it, keep consumer-focused
3. Vendor tips – get your mortgage person to talk about
   rates, the pre-qualification process, appraisals, etc. Do
   this with title, home warranty, home inspectors …
4. Market statistics - get local and share market stats (use
   your MLS reports or 3rd party option)
5. Community information – show off the communities
   where you work
6. Testimonials – ask happy clients to talk about their
   experience working with you
                   (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER
                                       2012 | @SAHAHN
Let’s
 Get
 to
Work!


        We can totally do this …




         (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
Thank You!!!


                                                     Stefanie Hahn
                                       stefanie@stefaniehahn.com
                                   www.stefaniehahn.net/tech-to-do


Your 2013 Technology
      To Do List
 (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN

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Your 2013 Technology To Do List

  • 1. Your 2013 Technology To Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 2. These tools are not all brand- spanking-new but rather a Your 2013 collection of helpful items to Technolog assist you in getting the job y To Do done each day. List Let’s challenge Expect to hear about: Google ourselves to be Analytics, IDX, keywords, Social better in 2013 - to work Bios, HouseLogic, Facebook, Twi smarter, earn tter, Docusign, Google more money and Drive, responsive enjoy our jobs design, Realtor.com mobile again. app, goo.gl, rating sites, video tips and content ideas. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 3. Determine website effectiveness S t a r t mo n i t o r i n g w e b s i t e t r a f f i c , ma k e t we a k s , a l wa y s r e me mb e r y o u r ma i n v e – g e t m o @SAHAHN o b (C) STEFANIE HAHN |iWWW.STEFANIEHAHN.COM | DECEMBER 2012 |r e j e c t
  • 4. Your Website  Determine website effectiveness Put your website to work for you. How do you know how effective your website is today? Start tracking … Google Analytics - google.com/analytics “Getting Started with Google Analytics” (webinar recording): http://bit.ly/GAweb (Get) Clicky - getclicky.com More info/getting started: getclicky.com/help (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 5. Your Website Interpreting the information … if you are new to this, focus on these things first: 1. Visitors – look at page views, length of visit, bounce rates 2. Traffic Sources – examine where they are coming from, which sites are referring 3. Keywords – what did they type into the search engine to get to your site 4. Content Performance –what pages visitors are using on your site Want more? Go here: http://bit.ly/ANAmore (50 Resources for Getting the Most Out of Google Analytics) (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 6. Your Website You have to start your marketing with your website. Any marketing you do in print or online should drive traffic to your real estate website – so if your website stinks, this one is for you … Get your website up to snuff. Get IDX Include calls to action/contact forms Don’t bury your search box (simplify) Give them local data No heavy code – you want your pages to load fast Know your keywords/create fresh content Responsive design (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 7. Create a SocialBio page A p o r t a b l e “a b o u t m e ” p a g e t h a t l i n k s u p w i t h R e a l t o r .c o m a n d c a n d i s p l a y y o u r c o m m WWW.STEFANIEHAHN.COM DECEMBER /t e s r e (C) STEFANIE HAHN |e n d a t i |o n s 2012 | @SAHAHN t
  • 8. Create Your SocialBio  Create a SocialBio page SocialBios and Realtor.com have teamed up to bring you the last About Me page you will ever need to fill out. Really. “Think of your SocialBios page as the ultimate "about me" page that brings together all of your social network profile information in one place. If you already have your own website, your SocialBios page can be linked to appear whenever someone clicks to know more about you. Your website visitor never leaves your site and the power of your social networks (common interests, friends in common, etc.) becomes the ultimate tool to convert visitors into business referrals.” (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 9. socialbios.com/create Realtors can sign up now with an MLS ID & valid NRDS number at socialbios.com/create. The agent search tools will initially span Facebook, LinkedIn, Twitter, Goo gle and FourSquare. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 10. Create Your SocialBio Get recommended - People can recommend you without having to sign-in or register anywhere. Recommendations are reviewed and approved for display by YOU, and can be manually or automatically broadcasted to the agent’s online network from one central hub with one easy click. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 11. The Portable Part The best part your SocialBio the portability – grab a widget for your website (iframe or overlay) in 3 steps! 1. Chose the panels to include 2. Select Iframe or Overlay 3. Copy the HTML (and paste on your site) (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 12. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 13. Be consistent with email marketing A f a s t , c h e a p a n d e f f e c t i v e wa y t o s t a y i n f r o n t o f y o u r s p h e r e , c l i e n t s a n d o h e r s (b u t o n l y w @SAHAHN t (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 |h e n
  • 14. Email Marketing  Be consistent with email marketing You should be email marketing on a consistent basis. 72% report checking their email 6 or more times a day and a 20 – 30% response rate compared to 1- 2% on postal mail … photo screenshots taken directly from: http://blogsconstantcontact.files.wordpress.com/2011/12/emailmarketing.png (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 15. Email Marketing & HouseLogic Need content? Try HouseLogic from NAR. Go to members.houselogic.com and login with your NRDS # to access tons of free consumer-focused content that you can use for email marketing, e- newsletters, social shares and handouts. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 16. Email Marketing Consider this … 1. Lists should be small and specific 2. Determine your plan of attack 3. Create a schedule 4. Write fantastic subject lines 5. Focus on connection rather than selling 6. Include a web version 7. Add social share buttons 8. Track your results For more this topic: http://bit.ly/emailmarktips (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 17. Engage effectively N o mo r e b r o a d c a s t i n g – b e s o c i a l a n d y o u wi l l c o n v e r t (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 18. Engagement  Engage effectively I know you’ve been taught to cultivate content, but in your social media, some level of social is required. Real interaction and actual conversation will ALWAYS win over posting that listing/open house/virtual tour. Challenge: Get out of your newsfeed and into your friend list. Reach out to 5 people a day with something meaningful. Look at their profile, comment on a photo or event and be social. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 19. Engagement E mp a t h y i s t h e s e c r e t i n g r e d i e n t t o a l l (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 20. Engagement Stop posting your listings. You can do so much more. Share market stats, neighborhood photos or video, real estate FAQ’s … Engagement Tips:  Ask questions  Comment thoughtfully  Share useful information  ALWAYS respond (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 21. Engagement on Zillow & Trulia Zillow and Trulia allow you to create free profiles on their sites and do some minimal interaction with consumers. Take the time to set-up profiles on these sites – your consumers are already using them. Set-up free profiles on Zillow and Trulia and answer real estate questions from local consumers. Stop fighting these sites – they are not going away. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 22. Go as paperless as possible L e s s p r i n t i n g – mo r e d o i n g (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 23. Thing  Go as paperless as possible With a little preparation, you can move toward a paperless work world: 1. Get a DocuSign contract 2. Move buyer and seller folders to the cloud 3. Create a “frequently used” cloud folder with docs you often print and share with consumers 4. Move your listing presentation to Keynote or SlideShark, Doceri, etc. 5. Have a REALLY great website (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 24. Cloud Storage www.dropbox.com www.box.net drive.google.com www.sugarsync.com (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 25. Can You Exist on Only Your iPad in the Field? Maybe … but don’t buy an iPad to replace a laptop or desktop computer until you are sure. Will your MLS function? Will all of your RE software work? Can you print? At home? At office? Talk to others in your area that are iPad users and get the skinny from them. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 26. Stop paying for Microsoft Office Yo u h a v e o t h e r o p t i o n s – e x e r c i s e t h e m a n d s a v e s o me c a s h (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 27. Other Options  Stop paying for Microsoft Office drive.google.com zoho.com openoffice.org (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 28. Google Drive Create Microsoft Office – like docs (Word, Excel, Pow erPoint) and/or upload your MS office files to the cloud. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 29. Google Drive Your documents are always private to you by default, but sharing is easy. Click on the blue Share button to open the Sharing Settings, enter an email address, decide on permissions and click done. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 30. Live Collaboration Google Docs will tell you when the other person is viewing the document. You can collaborate LIVE within the document itself OR you can chat off to the side >>> (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 31. Google Drive App The Google Drive app will let you create a new folder, doc or spreadsheet. Plus take a photo to scan something directly to your drive. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 32. Try a Facebook ad I n e x p e n s i v e a n d e x t r e me l y t a r g e t e d t o y o u r a u d i e n c e (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 33. Facebook Ads  Try a Facebook ad Facebook allows you to go directly to your target audience and to drive your ad with controlled precision. You can target consumers based on numerous factors:  Age  Gender  Location Engagement happens  Interests through the network.  Employment Social ads boost recall!  Even habits to some extent (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 34. Facebook Ads • Determine your goals • Do your homework • Start small and targeted • Watch the daily progress • Be thoughtful and creative • Tweak it Ask the reader to take an action (like or click) and use advanced connection targeting for the peer pressure push. For more: http://bit.ly/FBtargeting (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 35. Facebook Ads Click Create an ad to get started … Facebook will ask you to chose a destination - basically one of your pages or events OR an outside URL. There is 3 seconds of design involved and then lots of targeting. You will know your cost-per-click once you’ve completed targeting (so you can feel good about your budget). Want to convert? Deliver what you promise in the ad. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 36. Really be mobile Mo b i l i z i n g y o u r we b s i t e , r e s p o n s i v e d e s i g n a n d t h e Re a l t o r .c o m a g e n t - b r a n d e d a p p (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 37. Mobile Traffic Rates  Really be mobile Mobile network connection speeds grew 66% in 2011 and smartphone usage tripled. (cisco) In January 2012, Realtor.com reported that “up to 45 percent of Realtor.com traffic was coming from mobile devices on weekends.” Our brands are not fairing that well in the app race. However, they can succeed in the mobile space by mobilizing their websites … (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 38. Mobile Friendly at ANY Size Sites that are coded with responsive design allow the site function and look fab on ANY size screen. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 39. DIY Mobilizer If you do not own/control your own real estate website, you can turn your homepage or listing details pages into mobile-friendly pages on your own. www.google.com/gwt/n (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 40. App www.realtor.com/collaborate (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 41. Embrace agent ratings B e i n f o r me d , g a t h e r y o u r o wn r e c o mme n d a t i o n s , u s e Go o g l e A l e r t s t o m a (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM |w a y 2012 | @SAHAHN n a g e a n d a l DECEMBER s
  • 42. ____” The first way to embrace agent rankings is to know they exist. Knowledge is power and you are on top of things like this … The second way to embrace rankings is to go on the offensive. Take charge of your online reputation and manage (when you are able) these postings. Gather your own online recommendations, post everywhere and use Google Alerts to manage the rest. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 43. We Rate Everything (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 44. Agent Ratings Agent ratings are not going away. The best defense is a good offense. • Use Google Alerts to manage – alerts.google.com • Gather your own online testimonials & post away If you get a bad review, try to respond (when appropriate) to repair the situation. The good news … 90% of consumers trust peer recommendations. - http://blog.hubspot.com/blog/tabid/6307/bid/16121/Social-Media-Statistics-2011-Video.aspx (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 45. Do video better Y o u c a n d o b e t t e r t h a n a v i d e o t o u r o f t h e h o u s e o r p o s t i n g y o u r v i r t u a l p h o t o t o u r a s a v d e o . WWW.STEFANIEHAHN.COM | i s u @SAHAHN i (C) STEFANIE HAHN | T u r n t h DECEMBER 2012 | p a
  • 46. A Few Stats … (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 47. Video + Real Estate Don’t shoot a video of the house and don’t post your virtual tour as a video. Do More. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 48. Content Ideas 1. Two questions (Sellers) – What do you love about this home? What attracted you to this neighborhood? 2. Profile video – unleash your video self on the world, sell it, keep consumer-focused 3. Vendor tips – get your mortgage person to talk about rates, the pre-qualification process, appraisals, etc. Do this with title, home warranty, home inspectors … 4. Market statistics - get local and share market stats (use your MLS reports or 3rd party option) 5. Community information – show off the communities where you work 6. Testimonials – ask happy clients to talk about their experience working with you (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 49. Let’s Get to Work! We can totally do this … (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  • 50. Thank You!!! Stefanie Hahn stefanie@stefaniehahn.com www.stefaniehahn.net/tech-to-do Your 2013 Technology To Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN

Editor's Notes

  1. https://www.docusign.com/industries/real-estate
  2. http://bit.ly/Fbadmaster
  3. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.htmlhttp://www.callclareity.com/2012-Review-of-Real-Estate-Mobile-Applications-for-the-Consumer.pdf
  4. www.homethinking.comwww.topagentsranked.comagentpronto.com
  5. Use a tripod - No matter how steady you think you are, just the natural movement of your body will create some vibration. Turn on every available light if you are shooting inside. Avoid shooting for a length of time toward a window or anything that will reflect. Write a script, even if you think you don’t need one. Scripts will keep you on track and give a bit of confidence. Speak louder and slower than you normally would – not to the point of silliness, but enough so you are easily understood.Keep it short. If you don’t capture the viewer in the first ten seconds, you will lose them. No longer than 2 minutes whenever possible.Practice. Laugh at yourself. Do it again.