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Your 2013 Technology To Do List

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Your 2013 Technology To Do List
Realtors(r) Triple Play 2012 #TP12

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Your 2013 Technology To Do List

  1. 1. Your 2013 Technology To Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  2. 2. These tools are not all brand- spanking-new but rather aYour 2013 collection of helpful items toTechnolog assist you in getting the joby To Do done each day.ListLet’s challenge Expect to hear about: Googleourselves to be Analytics, IDX, keywords, Socialbetter in 2013 - towork Bios, HouseLogic, Facebook, Twismarter, earn tter, Docusign, Googlemore money and Drive, responsiveenjoy our jobs design, Realtor.com mobileagain. app, goo.gl, rating sites, video tips and content ideas. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  3. 3. Determine websiteeffectivenessS t a r t mo n i t o r i n gw e b s i t e t r a f f i c , ma k et we a k s , a l wa y sr e me mb e r y o u r ma i n v e – g e t m o @SAHAHNo b (C) STEFANIE HAHN |iWWW.STEFANIEHAHN.COM | DECEMBER 2012 |r e j e c t
  4. 4. Your Website Determine website effectivenessPut your website to work for you. How do you knowhow effective your website is today? Start tracking …Google Analytics - google.com/analytics“Getting Started with Google Analytics” (webinarrecording): http://bit.ly/GAweb(Get) Clicky - getclicky.comMore info/getting started: getclicky.com/help (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  5. 5. Your WebsiteInterpreting the information … if you are new to this, focus on these things first:1. Visitors – look at page views, length of visit, bounce rates2. Traffic Sources – examine where they are coming from, which sites are referring3. Keywords – what did they type into the search engine to get to your site4. Content Performance –what pages visitors are using on your siteWant more? Go here: http://bit.ly/ANAmore(50 Resources for Getting the Most Out of Google Analytics) (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  6. 6. Your WebsiteYou have to start your marketing with your website. Anymarketing you do in print or online should drive trafficto your real estate website – so if your websitestinks, this one is for you …Get your website up to snuff.Get IDXInclude calls to action/contact formsDon’t bury your search box (simplify)Give them local dataNo heavy code – you want your pages to load fastKnow your keywords/create fresh contentResponsive design (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  7. 7. Create a SocialBio pageA p o r t a b l e “a b o u t m e ”p a g e t h a t l i n k s u pw i t h R e a l t o r .c o m a n dc a n d i s p l a y y o u r c o m m WWW.STEFANIEHAHN.COM DECEMBER /t e sr e (C) STEFANIE HAHN |e n d a t i |o n s 2012 | @SAHAHN t
  8. 8. Create Your SocialBio Create a SocialBio pageSocialBios and Realtor.com have teamed up to bringyou the last About Me page you will ever need to fillout. Really.“Think of your SocialBios page as the ultimate "about me" pagethat brings together all of your social network profileinformation in one place. If you already have your ownwebsite, your SocialBios page can be linked to appear wheneversomeone clicks to know more about you. Your website visitornever leaves your site and the power of your social networks(common interests, friends in common, etc.) becomes theultimate tool to convert visitors into business referrals.” (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  9. 9. socialbios.com/create Realtors can sign up now with an MLS ID & valid NRDS number at socialbios.com/create. The agent search tools will initially span Facebook, LinkedIn, Twitter, Goo gle and FourSquare. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  10. 10. Create Your SocialBio Get recommended - People can recommend you without having to sign-in or register anywhere. Recommendations are reviewed and approved for display by YOU, and can be manually or automatically broadcasted to the agent’s online network from one central hub with one easy click. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  11. 11. The Portable Part The best part your SocialBio the portability – grab a widget for your website (iframe or overlay) in 3 steps! 1. Chose the panels to include 2. Select Iframe or Overlay 3. Copy the HTML (and paste on your site)(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  12. 12. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  13. 13. Be consistent with emailmarketingA f a s t , c h e a p a n de f f e c t i v e wa y t o s t a yi n f r o n t o f y o u rs p h e r e , c l i e n t s a n do h e r s (b u t o n l y w @SAHAHN t (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 |h e n
  14. 14. Email Marketing Be consistent with email marketing You should be email marketing on a consistent basis. 72% report checking their email 6 or more times a day and a 20 – 30% response rate compared to 1- 2% on postal mail …photo screenshots taken directly from: http://blogsconstantcontact.files.wordpress.com/2011/12/emailmarketing.png (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  15. 15. Email Marketing & HouseLogicNeed content? TryHouseLogic from NAR. Goto members.houselogic.comand login with your NRDS #to access tons of freeconsumer-focused contentthat you can use for emailmarketing, e-newsletters, social sharesand handouts. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  16. 16. Email MarketingConsider this …1. Lists should be small and specific2. Determine your plan of attack3. Create a schedule4. Write fantastic subject lines5. Focus on connection rather than selling6. Include a web version7. Add social share buttons8. Track your results For more this topic: http://bit.ly/emailmarktips (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  17. 17. Engage effectivelyN o mo r e b r o a d c a s t i n g –b e s o c i a l a n d y o u wi l lc o n v e r t (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  18. 18. Engagement Engage effectivelyI know you’ve been taught to cultivate content, but inyour social media, some level of social is required.Real interaction and actual conversation will ALWAYSwin over posting that listing/open house/virtual tour.Challenge: Get out of your newsfeed and into yourfriend list. Reach out to 5 people a day with somethingmeaningful. Look at their profile, comment on a photoor event and be social. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  19. 19. Engagement E mp a t h y i s t h e s e c r e ti n g r e d i e n t t o a l l (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  20. 20. Engagement Stop posting your listings. You can do so much more. Share market stats, neighborhood photos or video, real estate FAQ’s … Engagement Tips:  Ask questions  Comment thoughtfully  Share useful information  ALWAYS respond(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  21. 21. Engagement on Zillow & TruliaZillow and Trulia allow you to create free profiles ontheir sites and do some minimal interaction withconsumers. Take the time to set-up profiles on thesesites – your consumers are already using them.Set-up free profiles on Zillow and Trulia and answerreal estate questions from local consumers.Stop fighting these sites – they are not going away. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  22. 22. Go as paperless as possibleL e s s p r i n t i n g – mo r ed o i n g (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  23. 23. Thing Go as paperless as possibleWith a little preparation, you can move toward apaperless work world:1. Get a DocuSign contract2. Move buyer and seller folders to the cloud3. Create a “frequently used” cloud folder with docs you often print and share with consumers4. Move your listing presentation to Keynote or SlideShark, Doceri, etc.5. Have a REALLY great website (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  24. 24. Cloud Storage www.dropbox.com www.box.net drive.google.com www.sugarsync.com(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  25. 25. Can You Exist on Only Your iPad in the Field? Maybe … but don’t buy an iPad to replace a laptop or desktop computer until you are sure. Will your MLS function? Will all of your RE software work? Can you print? At home? At office? Talk to others in your area that are iPad users and get the skinny from them. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  26. 26. Stop paying for Microsoft OfficeYo u h a v e o t h e r o p t i o n s– e x e r c i s e t h e m a n ds a v e s o me c a s h (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  27. 27. Other Options Stop paying for Microsoft Office drive.google.com zoho.com openoffice.org (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  28. 28. Google Drive Create Microsoft Office – like docs (Word, Excel, Pow erPoint) and/or upload your MS office files to the cloud.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  29. 29. Google DriveYour documents are alwaysprivate to you by default, butsharing is easy. Click on theblue Share button to open theSharing Settings, enter anemail address, decide onpermissions and click done. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  30. 30. Live Collaboration Google Docs will tell you when the other person is viewing the document. You can collaborate LIVE within the document itself OR you can chat off to the side >>>(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  31. 31. Google Drive AppThe Google Drive app will let youcreate a new folder, doc orspreadsheet. Plus take a photo toscan something directly to your drive. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  32. 32. Try a Facebook adI n e x p e n s i v e a n de x t r e me l y t a r g e t e d t oy o u r a u d i e n c e (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  33. 33. Facebook Ads Try a Facebook adFacebook allows you to go directly to your targetaudience and to drive your ad with controlled precision.You can target consumers based on numerous factors: Age Gender Location Engagement happens Interests through the network. Employment Social ads boost recall! Even habits to some extent (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  34. 34. Facebook Ads • Determine your goals • Do your homework • Start small and targeted • Watch the daily progress • Be thoughtful and creative • Tweak it Ask the reader to take an action (like or click) and use advanced connection targeting for the peer pressure push. For more: http://bit.ly/FBtargeting(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  35. 35. Facebook AdsClick Create an ad to get started … Facebook will ask you to chose a destination -basically one of your pages or events OR an outside URL. There is 3 seconds ofdesign involved and then lots of targeting. You will know your cost-per-click onceyou’ve completed targeting (so you can feel good about your budget). Want to convert? Deliver what you promise in the ad. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  36. 36. Really be mobileMo b i l i z i n g y o u rwe b s i t e , r e s p o n s i v ed e s i g n a n d t h eRe a l t o r .c o m a g e n t -b r a n d e d a p p (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  37. 37. Mobile Traffic Rates Really be mobileMobile network connection speeds grew 66% in 2011and smartphone usage tripled. (cisco)In January 2012, Realtor.com reported that “up to 45percent of Realtor.com traffic was coming from mobiledevices on weekends.”Our brands are not fairing that well in the app race.However, they can succeed in the mobile space bymobilizing their websites … (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  38. 38. Mobile Friendly at ANY Size Sites that are coded with responsive design allow the site function and look fab on ANY size screen. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  39. 39. DIY MobilizerIf you do not own/control yourown real estate website, youcan turn your homepage orlisting details pages intomobile-friendly pages on yourown.www.google.com/gwt/n (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  40. 40. App www.realtor.com/collaborate(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  41. 41. Embrace agent ratingsB e i n f o r me d , g a t h e ry o u r o wnr e c o mme n d a t i o n s , u s eGo o g l e A l e r t s t om a (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM |w a y 2012 | @SAHAHN n a g e a n d a l DECEMBER s
  42. 42. ____”The first way to embrace agent rankings is to know they exist.Knowledge is power and you are on top of things like this … Thesecond way to embrace rankings is to go on the offensive. Takecharge of your online reputation and manage (when you are able)these postings. Gather your own online recommendations, posteverywhere and use Google Alerts to manage the rest. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  43. 43. We Rate Everything (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  44. 44. Agent RatingsAgent ratings are not going away. The best defense is agood offense.• Use Google Alerts to manage – alerts.google.com• Gather your own online testimonials & post awayIf you get a bad review, try to respond (whenappropriate) to repair the situation.The good news … 90% of consumers trust peerrecommendations. -http://blog.hubspot.com/blog/tabid/6307/bid/16121/Social-Media-Statistics-2011-Video.aspx (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  45. 45. Do video betterY o u c a n d o b e t t e r t h a na v i d e o t o u r o f t h eh o u s e o r p o s t i n g y o u rv i r t u a l p h o t o t o u r a s av d e o . WWW.STEFANIEHAHN.COM | i s u @SAHAHN i (C) STEFANIE HAHN | T u r n t h DECEMBER 2012 | p a
  46. 46. A Few Stats …(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  47. 47. Video + Real EstateDon’t shoot a video of the house and don’t post yourvirtual tour as a video. Do More. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  48. 48. Content Ideas1. Two questions (Sellers) – What do you love about this home? What attracted you to this neighborhood?2. Profile video – unleash your video self on the world, sell it, keep consumer-focused3. Vendor tips – get your mortgage person to talk about rates, the pre-qualification process, appraisals, etc. Do this with title, home warranty, home inspectors …4. Market statistics - get local and share market stats (use your MLS reports or 3rd party option)5. Community information – show off the communities where you work6. Testimonials – ask happy clients to talk about their experience working with you (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  49. 49. Let’s Get toWork! We can totally do this … (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN
  50. 50. Thank You!!! Stefanie Hahn stefanie@stefaniehahn.com www.stefaniehahn.net/tech-to-doYour 2013 Technology To Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN

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