Trulia Training Room

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  • Most people’s impression of twitter is the pointless drivel seen here
  • For Real Estate, Be more like Inman. They produce
  • Home Depot has taken their brand and helpful brand on twitter. You can ask a question of Home Depot via twitter on store location, hours, even how to do a project and someone will respond quickly. Very Cool.
  • Trulia Training Room

    1. 1. Tweet Up eAgentC Technology Training Room Sponsored by
    2. 2. Presenters PAGE # Rudy Bachraty <ul><li>Trulia.com </li></ul><ul><li>@Trulia </li></ul>Jonathan Osman <ul><li>Team Leader </li></ul><ul><li>Charlotte House Hunter Group </li></ul><ul><li>@ResideCharlotte </li></ul>
    3. 3. How to Use Twitter for Real Estate PAGE # Be Informative <ul><li>Link to timely real estate information </li></ul><ul><ul><li>Local Real Estate Articles </li></ul></ul><ul><ul><li>Real Estate Blog Posts </li></ul></ul><ul><li>Retweet Relevant & Useful Info </li></ul>
    4. 4. PAGE #
    5. 6. How to Use Twitter for Real Estate PAGE # You’re Tweeting Your Brand <ul><li>Edit your tweets! </li></ul><ul><ul><li>Your Tweets are a public reflection of your brand </li></ul></ul><ul><ul><li>Is your brand worth following? </li></ul></ul>
    6. 8. How to Use Twitter for Real Estate PAGE # Monitor What Other Say About You <ul><li>Example: Kevin Smith & Southwest Airlines </li></ul><ul><li>Watch the lists your profile is associated with </li></ul><ul><li>Respond quickly to problems </li></ul>
    7. 9. How to Use Twitter for Real Estate PAGE # Advertise Your Listings & Events <ul><li>Open Houses </li></ul><ul><li>New Listings </li></ul><ul><li>Buyer & Seller Events </li></ul><ul><ul><li>Use the relevant hashtags for </li></ul></ul><ul><ul><li>your area & event type </li></ul></ul>
    8. 10. How to Use Twitter for Real Estate PAGE # Connect with Clients <ul><li>Host a Tweetup in your very town </li></ul><ul><li>Follow local influential people </li></ul><ul><li>Follow influential companies </li></ul><ul><li>Make Yourself Known for </li></ul><ul><li> what you do </li></ul>
    9. 11. How Trulia Uses Twitter
    10. 12. Percent of Americans own a cell phone 80% of people on twitter are using a mobile device Mobile
    11. 13. Brand Building
    12. 14. Always be monitoring Reputation Management
    13. 15. Proactive Reactive Customer Service
    14. 16. Track & Measure
    15. 17. [email_address] www.twitter.com/trulia www.facebook.com/rudybachraty Thank You
    16. 18. Thanks for Being Here! Don’t forget to complete your evaluation! KW Tweet Up 2010 Sponsored by

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