1. Maximizing Social
Advertising
Ana Raynes
Social Media Director, Didit
Presentation for Market New York Expo
May 29th, 2014

2. This presentation was
originally given by
Ana Raynes at
Market New York
Expo on
May 29th, 2014.
Market New York Expo is
a business-to-business
trade show, conference
and networking event
focused specifically on
sales & marketing for
small business.
@stylinAna@DiditMarketing

3. How about with a definition?
@stylinAna@DiditMarketing

4. @stylinAna@DiditMarketing

5. Your website content
is a reflection of
YOU &YOUR BRAND
@stylinAna@DiditMarketing

6. @stylinAna@DiditMarketing

7. WHAT SHOULD
MY CONTENT
DO?
@stylinAna@DiditMarketing

8. @stylinAna@DiditMarketing

9. Create a
for each channel
@stylinAna@DiditMarketing

10. =
content
mission
statement
@stylinAna@DiditMarketing

11. are you creating this content?
is reading it?
will they gain by reading it?
WHY
WHO
WHAT
MISSION
STATEMENT
@stylinAna@DiditMarketing

12. CREATE a content
calendar
•A content calendar lays out your content in a
manageable, organized way.
•Have content meetings where this calendar is
created.
@stylinAna@DiditMarketing

13. EXAMPLE
Content
calendar used
by Didit.
@stylinAna@DiditMarketing

14. • In 2012, Didit was receiving an average of
1,500 visits a month
• In recent months, site visits are up to close
to 6,000 a month!
~300%
@stylinAna@DiditMarketing

15. TACTICSFor Social Success
Didit’s
@stylinAna@DiditMarketing

16. • Didit saw a major lift in the Twitter universe
through both the company handle as well
as the Dan Shure and SMX handle
TACTIC 1 :
Leverage Influencers in
your industry
@stylinAna@DiditMarketing

17. • The article enabled a link back to our site from Searchengineland.com
o This raised Didit’s authority within Google
Social Media & SEO will ALWAYS
follow great content, not the other way
around
@stylinAna@DiditMarketing

18. Tactic 2: Article Syndication or
Guest Blogging
100k / month
Branding
Guest blogging on
larger sites such as
Social Media Today
brought traffic to the
Didit site.
@stylinAna@DiditMarketing

19. • Didit was recently praised in a
Forbes.com article regarding
companies with the quickest
response time to sales leads.
• The mention was quickly
created into a blog post and
promoted through the social
channels
TACTIC 3: Repurpose Content
@stylinAna@DiditMarketing

20. TACTIC 4: Infographics
Trendy and eye-catching infographics drew
in users and allowed us to present content
in a new and interesting way.
@stylinAna@DiditMarketing

21. How do you define social media success?
SHOW ME
@stylinAna@DiditMarketing

22. • Significant increase in website leads in recent quarters
—January, the website leads were up 143% in Q1 vs. last year
0 10 20 30 40 50
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Leads
Leads
More Site Leads
@stylinAna@DiditMarketing

23. Where Are Opportunities Coming From?
 The two leading sources for qualified opportunities since Q3
continue to be our client services referrals as well as the website
leads
71
6
40
5
11
4 3
Where Have the Opportunties
Come From?
Website Lead
Cold Phone Call
CS Referral
SMX
Kevin
Other Execs
Unknown
Where have the Opportunities Come From? %
Website Lead 71 50.71%
Cold Phone Call 6 4.29%
CS Referral 40 28.57%
SMX 5 3.57%
Kevin 11 7.86%
Other Execs 4 2.86%
Unknown 3 2.14%
Total Opps. Since Q3 140
@stylinAna@DiditMarketing

24. IN
SUMMARY
… @stylinAna@DiditMarketing

25. IDENTIFY YOUR BRAND
HAVE A CONTENT MISSION
STATEMENT
MAKE A PLAN, RINSE & REPEAT
WEAVE IN TACTICS TO REACH
GOALS
CHA-CHING! THAT’S THE SOUND
OF MONEY!
@stylinAna@DiditMarketing

26. MORE
QUESTIONS
@stylinAna@DiditMarketing

27. ABOUT THE AUTHOR
ANA RAYNES
Based on education she’s gained across the globe, Ana has a
unique talent for following social trends and introducing new
online marketing concepts After studying at the London College
of Fashion, her creativity and energy led her to an executive spot
in the Internet fashion startup Smart Is Cool. There, Ana was
responsible for social media and information technology. As a
leader within this innovative company, she was featured in
Glamour Magazine, appeared on FOX Strategy Room, and toured
the east coast as a motivational speaker for girls, alongside the
nonprofit Girl’s Take Charge.
Currently, Ana holds a position as the director of social media at
Didit. Her role includes strategic planning for clients’ social media
campaigns, developing blogger relationships and identifying news,
trends and best practices within the digital space.
FOLLOW ANA
FOLLOW DIDIT
SOCIAL MEDIA DIRECTOR, DIDIT