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![[companyname] +
event](https://image.slidesharecdn.com/mozcon-2012-120725201944-phpapp02/85/Do-Real-Company-Stuff-Mozcon-2012-Version-63-320.jpg)
![Interview the builders
Create a Google map of gov’t parks
Most friendly cities for skate boarders
# of skate parks [study]
Go shoot video
How to get your city to build a skate park](https://image.slidesharecdn.com/mozcon-2012-120725201944-phpapp02/85/Do-Real-Company-Stuff-Mozcon-2012-Version-110-320.jpg)
Uploaded byWil Reynolds
Do Real Company Stuff - Mozcon 2012 Version
The document discusses the evolution of SEO strategies and emphasizes the importance of building genuine engagement and brand presence over traditional link-building tactics. Wil Reynolds from Seer Interactive highlights the need for companies to focus on customer care, industry leadership, and producing valuable content. It advocates for a shift in mindset among SEO professionals to prioritize meaningful connections and data sharing instead of mere links.
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Do Real Company Stuff - Mozcon 2012 Version
- 1. Real company stuff…It’sa struggle Wil Reynolds Associate SEER Interactive Seerinteractive.com @wilreynolds
- 2. Warning - Warning- Warning @wilreynolds
- 3. Scale – Scale- Scale @wilreynolds
- 4. Ya’ll talkin about“LINK Juice?” Not Revenue, Not Engagement, Not SOV, LINKS, Ya’ll talkin’ about Links, man? @wilreynolds
- 5. Business existed beforesearch engines @wilreynolds
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- 7. How would yousell… Software @wilreynolds
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- 14. Buy old domains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White text Private link On White network stuffing background @wilreynolds
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- 19. Mommy Bloggers for a construction company? @wilreynolds
- 20. Yeah, it’ll getlinks @wilreynolds
- 21. Get you laughedout of the VP’s office @wilreynolds
- 22.
- 23. “Our company wantsto inspire the next generation of engineers…” @wilreynolds
- 24. #RCS gets results non-RCS can’t @wilreynolds
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- 26. Real Co. Sh*t @wilreynolds
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- 29. Protip: Find peoplecopying your fashionistas images @alliebrown89 @wilreynolds
- 30. Tweet their postwhen they credit you @wilreynolds
- 31. SEO’s w/ marketingplans? @wilreynolds
- 32.
- 33. Finally rewarding brandactivity @wilreynolds
- 34. no followers no engagement no cust. service no content @wilreynolds
- 35.
- 36. I can builda legit business on…this strategy?? @wilreynolds
- 37. This sounds likesome hokey bullshit, but OK @wilreynolds
- 38. Cutts Mueller You You Penguin Slap! @wilreynolds
- 39. Cleaning up low quality links? @wilreynolds
- 40.
- 41. Develop a cleanup your crappy business tool @wilreynolds
- 42. Still not gettingit @wilreynolds
- 43. Today’s SEO wants Clients who @wilreynolds
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- 52. Real company sh*t #RCS j.mp/PdH1dc @wilreynolds
- 53. Building followers isthe new link building @wilreynolds
- 54. What writers, bloggers are following you? @wilreynolds
- 55.
- 56. Writers 56 @wilreynolds
- 57. OUTCOME 57 @wilreynolds
- 58. RWW 58 @wilreynolds
- 59. No followers? Do itto a competitor!
- 60. Client challenge No newstuff for links
- 61. Image search forlogo + sponsorship @adammelson
- 63. [companyname] + event
- 65. DON’T EVEN THINKABOUT IT!
- 66.
- 67. Company already hasdone #RCS w/ content?
- 68. 30 second #RCS Test? 68 @wilreynolds
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- 72. How quick isyour “fall off”? 72 @wilreynolds
- 73. How well doyou blanket your industry? 73 @wilreynolds
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- 75. http://bit.ly/rank-checker-seobook 75 @wilreynolds
- 76. #RCS gets copied @JHTScherck
- 77. Protip: Set upG alerts after every major content push
- 78. How do youdevelop content ideas?
- 79. 30 second guideto content ideas
- 80. How to sell#RCS to your boss
- 81.
- 85. Built entire microsites off of this strategy!
- 87. Q’s the webhasn’t answered
- 90. Revenue matters How muchtraffic, newsletter signups, and conversions? Are you getting it?
- 91. bit.ly/conversions-and-links @jasonacidre
- 92. Giveaway = $3900(eevenue) 250+ Social shares (engagement) 50 comments (engagement) 10 sales (customers) 1 new blogger (relationship)
- 93. Giving away product made client $3900 in 1 week
- 94. Oh, and theirrankings are going up
- 95. You talkin’ bout “LINK JUICE”
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- 100. Who is goingto own that convo? 100 @wilreynolds
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- 102. Do you havethe content? 102 @wilreynolds
- 103. B2B? #RCS is even easier 103 @wilreynolds
- 104. Use PPC data! (client story) 104 @wilreynolds
- 105. Don’t need bigbrand $$ to do #RCS
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- 108. HOLD THE FREAKUP! (retrain the SEO mind)
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- 110. Interview the builders Create a Google map of gov’t parks Most friendly cities for skate boarders # of skate parks [study] Go shoot video How to get your city to build a skate park
- 111. There will beturbulence
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- 113. There will beHUGE wins too…
- 114. “Search strategy should be driving content strategy” - Marketing VP of MAJOR brand
- 115. SEO’s are bestto drive content strategy IF (BIG IF) we can understand our role in a larger context
- 116. We MUST stopthis!!
- 117. We are theugly fish of marketing, embrace it
- 118. I need theright PH & someone to feed me
- 119. We eat shit….survive– you die
- 120. Stop making our workabout links & shortcuts
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- 122. Start making our workabout industry leadership
- 123. Start making our workabout caring for customers
- 124. Start making ourwork about engagement
- 125. Start making ourwork about education
- 126. = I love thoseSEO guys
- 127. We can winthe budgets we deserve
- 128. Your first attempts will suck
- 129.
- 131. Now, its …THIS!
- 132.
- 133. Wil Reynolds Associate SEER Interactive Seerinteractive.com @wilreynolds