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Disruption, Loyalty, and the role SEO plays in customer lifecycle

In SEO disruption is a constant, its the only constant. Whatever you work on today will be turned on its head at some point. This presentation seeks to find the un-disruptable parts of marketing, Trust, Loyalty, Etc to show how search thinking can influence those as well. We move into the impact that content has on how people feel about your brand, good and bad. Lastly we show examples of what could be if we focused on using search as a tool to solve people's problems vs just a tool to get rankings and traffic.

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Disruption, Loyalty, and the role SEO plays in customer lifecycle
Disruptions
all around
Decided to go back to the classics -
1890’s
@wilreynolds
@wilreynolds
The best ads, ask no one to buy, but they
are based on the knowledge of human
nature, writers know how people are led
to buy.
Belief
Understanding how people
make decisions is a skill that is
Undisruptable
Ad

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