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The Intersection of Public Relations & SEO

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SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.

Published in: Marketing

The Intersection of Public Relations & SEO

  1. @wilreynolds PRSEO
  2. @wilreynolds FightingFOR“Control”
  3. 3 @wilreynolds want to Fight For client control
  4. 4 @wilreynolds Fight for TheirCustomers
  5. 5 @wilreynolds Beliefthat SEOsare MORE THAN…
  6. @wilreynolds “reverse engineerers”
  7. @wilreynolds How long was a list of PR sites going to be the way to victory?
  8. @wilreynolds
  9. @wilreynolds New Team?
  10. @wilreynolds Are these your “Link Builders”
  11. @wilreynolds Who woke up this morning hoping to get a spam email or a press release?
  12. @wilreynolds
  13. @wilreynolds Silo Busters
  14. @wilreynolds
  15. @wilreynolds
  16. @wilreynolds @wilreynolds
  17. @wilreynolds You created an infographic @wilreynolds
  18. @wilreynolds “You created an infographic” @wilreynolds
  19. @wilreynolds
  20. @wilreynolds
  21. @wilreynolds
  22. @wilreynolds
  23. @wilreynolds “Link” Builders
  24. @wilreynolds Territory! Who’s win is it?
  25. @wilreynolds SEO?
  26. @wilreynolds PR?
  27. @wilreynolds The Role of Social
  28. 28
  29. 29
  30. 30
  31. WannaWin??? http://www.flickr.com/photos/theenmoy/
  32. @wilreynolds Unlock SocialUnlock SEOUnlock PR https://www.flickr.com/photos/lynnder/
  33. @wilreynolds The Mix is a MUST! https://www.flickr.com/photos/lynnder/
  34. @wilreynolds No one is waiting for your release! https://www.flickr.com/photos/mike52ad/
  35. @wilreynolds Your Forced Stories are a blur https://www.flickr.com/photos/mike52ad/
  36. 36 @wilreynolds Traffic drivingis not taking care of your customer!
  37. 37 @wilreynolds
  38. @wilreynolds
  39. @wilreynolds
  40. @wilreynolds 256 Rims
  41. @wilreynolds
  42. @wilreynolds
  43. @wilreynolds Good SEO?
  44. @wilreynolds
  45. @wilreynolds Crickets
  46. @wilreynolds Relationshipsare Fragile https://www.flickr.com/photos/filtercollective/
  47. @wilreynolds SEO’s why must you scale everything?
  48. 48 @wilreynolds Built a CLICK!
  49. 49 @wilreynolds Lost a CLIQUE!!
  50. 50 @wilreynolds
  51. @wilreynolds
  52. 52 @wilreynolds
  53. @wilreynolds Do it again!
  54. @wilreynolds
  55. 55 @wilreynolds “According to a recent study”
  56. 56 @wilreynolds Brand as Publisher
  57. @wilreynolds Write content people want, NOT Press ReleasesNOT churned content on a calendar
  58. @wilreynolds Where are these guys?
  59. @wilreynolds Where are these guys?
  60. @wilreynolds Where are these guys? Whole lot of 0’s
  61. @wilreynolds Instead…
  62. @wilreynolds http://www.flickr.com/photos/theenmoy
  63. @wilreynolds http://
  64. @wilreynolds http://www.flickr.com/photos/theenmoy
  65. @wilreynolds http://www.flickr.com/photos/theenmoy
  66. @wilreynolds http://www.flickr.com/photos/theenmoy
  67. @wilreynolds http://www.flickr.com/photos/theenmoy
  68. @wilreynolds http://www.flickr.com/photos/theenmoy
  69. © 2014 SEER Interactive | All Rights Reserved page 69 http://muckrack.com/whoshared/ • Helps you see what content journalists have shared • Find journalists for publications • + Run through twtrland • + Make an alert for Jornalist and story MuckRack
  70. Muckrack
  71. Muckrack
  72. © 2014 SEER Interactive | All Rights Reserved page 72 https://tweetdeck.twitter.com/ • Lets you manage your list of journalists • Lets you track people sharing your assets TweetDeck TweetDeck
  73. TweetDeck
  74. TweetDeck
  75. TweetDeck
  76. TweetDeck
  77. TweetDeck
  78. TweetDeck
  79. TweetDeck
  80. @wilreynolds Backwards HARO Search
  81. © 2014 SEER Interactive | All Rights Reserved page 81 http://twtrland.com/ • Individual’s famous words • Company accounts (audience interests) • Who your target journalist engages with Twtrland Twtrland
  82. Twtrland
  83. Twtrland
  84. Twtrland
  85. Twtrland(company)
  86. FollowerWonk
  87. FollowerWonk
  88. FollowerWonk
  89. FollowerWonk
  90. @wilreynolds Are your competitors followed by more journalists?
  91. © 2014 SEER Interactive | All Rights Reserved page 91 http://www.facebook.com/ Facebook Graph Search Facebook
  92. © 2014 SEER Interactive | All Rights Reserved page 92 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
  93. © 2014 SEER Interactive | All Rights Reserved page 93 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
  94. © 2014 SEER Interactive | All Rights Reserved page 94 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
  95. © 2014 SEER Interactive | All Rights Reserved page 95 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
  96. © 2014 SEER Interactive | All Rights Reserved page 96 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
  97. @wilreynolds Feeder vs Feedee @wilreynolds
  98. @wilreynolds @wilreynolds
  99. @wilreynolds @wilreynolds
  100. @wilreynolds @wilreynolds
  101. @wilreynolds @mmstll-FOLLOW HER!
  102. @wilreynolds Don’t go it alone
  103. @wilreynolds Be a Pal to your friends in SEO, we’re stronger together

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