This document outlines 18 social recruiting hacks aimed at enhancing employee engagement and talent acquisition strategies, shared by experts at HireVue. Key tactics include utilizing social media tools for sourcing candidates, enhancing connections through various platforms like LinkedIn and Twitter, and practical tips for boosting recruitment efficiency. The overall goal is to leverage company culture and social interactions to improve the recruitment process.

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18 SOCIAL RECRUITING HACKS
(Powered by VueNation’s Company Culture)
VP OF PEOPLE AND CULTURE AT HIREVUE
BEN MARTINEZ
SOCIAL MARKETING DIRECTOR AT HIREVUE
GABE VILLAMIZAR
@GabeVillamizar & @BenMartinezJ #VueNation

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WHO WE ARE.
BEN MARTINEZ
• SOCIAL RECRUITING
• RECRUITING & CULTURE
• TALENT BRANDING
GABE VILLAMIZAR
• SOCIAL SELLING & RECRUITING
• DEMAND GENERATION
• MARKETING STRATEGY
Marketing Recruiting
@GabeVillamizar & @BenMartinezJ #VueNation

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HIREVUE.
TEAM ACCELERATION – BUILDING, COACHING AND TRAINING THE WORLD’S BEST TEAMS
@GabeVillamizar & @BenMartinezJ #VueNation

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PERSON ONE
Sugar plum gummi
bears candy canes
danish cake bear claw
cake.
ANOTHER ONE
Sugar plum gummi
bears candy canes
danish cake bear claw
cake.
MR. CEO
Sugar plum
gummi bears
candy canes
danish cake bear
claw cake.
FOURTH
Sugar plum gummi
bears candy canes
danish cake bear
claw cake.
HIREVUE

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THE BIRTH OF VUENATION AT HIREVUE.
@GabeVillamizar & @BenMartinezJ #VueNation

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VUENATION’S HISTORY.
OBSTACLES
What issues came up?
BEGINNING
How did it all begin?
SUCCESS
Light at the end of the tunnel
@GabeVillamizar & @BenMartinezJ #VueNation

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ALMOST 70% OF AMERICAN
EMPLOYEES ARE NOT ENGAGED WITH
THEIR JOBS.
- Gallup’s 2014 Employee Research Study
“
@GabeVillamizar & @BenMartinezJ #VueNation

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VUENATION – DESIGNFORCE APP.
iOS & ANDROID
VUENATION APP
POWERED BY
DESIGNFORCE
INTERNAL
SOCIAL
SHARING
APP
BUILDS
COMPANY
BRAND &
CULTURE
EVERY TEAM
MEMBER
HAS A VOICE
@GabeVillamizar & @BenMartinezJ #VueNatio

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SALES FUNNEL VS. TALENT FUNNEL
@GabeVillamizar & @BenMartinezJ #VueNatio

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SOCIAL HACK #1
SOURCING – KNOW MORE ABOUT A CANDIDATE
@GabeVillamizar & @BenMartinezJ #VueNatio

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360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio

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360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio

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360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio

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SOCIAL HACK #2
SOURCING – VIEW LINKEDIN PROFILES AUTOMATICALLY
@GabeVillamizar & @BenMartinezJ #VueNatio

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SEARCHQUANT
#VueNation

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LINKEDIN AUTOPILOT
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #3
SOURCING – LINKEDIN MESSAGING
@GabeVillamizar & @BenMartinezJ #VueNation

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SEND A MESSAGE TO ANYBODY IN A LINKEDIN GROUP
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #4
SOURCING – LINKEDIN REMINDER FEATURE
@GabeVillamizar & @BenMartinezJ #VueNation

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LINKEDIN PROFILE NOTES FOR REMINDERS
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #5
SOURCING – TWITTER ADVANCED SEARCH
@GabeVillamizar & @BenMartinezJ #VueNation

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TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation

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TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #6
SOURCING – TWITTER DM ANYONE
@GabeVillamizar & @BenMartinezJ #VueNation

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SEND A TWITTER DM TO ANYBODY
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #7
SOURCING – TALKWALKER ALERTS
@GabeVillamizar & @BenMartinezJ #VueNation

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TALKWALKER ALERTS - BE IN THE KNOW
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #8
SOURCING – ENTELO: QUALIFY & ENGAGE WITH TALENT
@GabeVillamizar & @BenMartinezJ #VueNation

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ENTELO – HELPS YOU FIND EPIC TALENT
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #9
CONNECTING – CONNECT WITH ANYBODY ON LINKEDIN
@GabeVillamizar & @BenMartinezJ #VueNation

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CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation

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CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #10
CONNECTING – CRYSTAL KNOWS
@GabeVillamizar & @BenMartinezJ #VueNation

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CRYSTAL KNOWS – KNOW HOW AND WHY
@GabeVillamizar & @BenMartinezJ #VueNation

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CRYSTAL KNOWS – KNOW HOW AND WHY
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #11
CONNECTING – CHARLIE APP
@GabeVillamizar & @BenMartinezJ #VueNation

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CHARLIE APP – IMPRESS ANYONE YOU MEET
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #13
CONNECTING – RAPPORTIVE CHROME EXTENSION
@GabeVillamizar & @BenMartinezJ #VueNation

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RAPPORTIVE – GET SOCIAL PROFILES INSIDE GMAIL
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #14
CONNECTING – TEXTING CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation

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TEXT YOUR CANDIDATES. THAT’S IT.
JUST DO IT
UNCOVER PERSONALITY
ACCELERATE RECRUITING PROCESS
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #15
RECRUITING – SOCIAL HUSTLER EQUATION
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIALHUSTLER EQUATION
Find 2-3 hardcore
employees/team members who
already post about your company
brand.
1. FIND INTERNAL CHAMPIONS
Schedule an hour training session
and show the champions a few
examples of how to engage on
social with candidates.
2. TEACH THEM HOW TO ENGAGE
Two LinkedIn endorsements, two
Twitter favorites and one re-tweet
every other day.
3. TWITTER & LINKEDIN
HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation

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HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation

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HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #16
RECRUITING – TRACK EMAIL SENDS, OPEN & CLICKS
@GabeVillamizar & @BenMartinezJ #VueNation

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YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation

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YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation

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YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #17
RECRUITING – RIFFLE BY CROWDRIFF: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNation

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RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation

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RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation

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SOCIAL HACK #18
RECRUITING – TWITONOMY: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNation

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TWITONOMY – TWITTER INSIGHTS & ANALYTICS
@GabeVillamizar & @BenMartinezJ #VueNation

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TWITONOMY – TWITTER INSIGHTS & ANALYTICS
@GabeVillamizar & @BenMartinezJ #VueNation

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THANK YOU
GET IN TOUCH WITH US!
gabevillamizar@hirevue.com or bmartinez@hirevue.com
@GabeVillamizar @BenMartinezJ
@GabeVillamizar & @BenMartinezJ #VueNation