A presentation for Coldwell Banker Hearthside, REALTORS - Your 2011 To Do List The opinions expressed are my own. Please do not present this commercially without my permission.

1. Your 2011 To Do List 11 things to add to your 2011 To Do List!

2. It’s a New Year! Time to … Update your email signature and website Work on your branding – is your photo and message the same on all of the sites you use? Try something new – learn a new technology! Get a new phone, laptop or tablet Tune into CBH Education webinars, videos and office visits! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

3. Brand Yourself Be consistent in your branding Stefanie A. Hahn | www.StefanieHahn.com | December 2010

4. What Are You Selling? As an independent contractor, you are your own brand. Your message should be the same on everything you do – print advertising, internet, social media, etc. Did you get a new photo? Try to be consistent with your new photo and make sure it’s on all of your sites and in all of your advertising . Stefanie A. Hahn | www.StefanieHahn.com | December 2010

5. Your Website Have you looked at your website recently? Stefanie A. Hahn | www.StefanieHahn.com | December 2010

6. www.cbhearthside.com/YourName Stefanie A. Hahn | www.StefanieHahn.com | December 2010

7. To Update Your Website Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Go to www.cbhearthside.net and login. Click on Manage Account (where mine says Admin) in the orange box. Click on Agent Website to get to the Agent Website Console.

8. Click on the link to view your website. Each section has an Edit button. Click it to edit the information in that section. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

9. Click Change to switch out the background photo. Click the drop-down at My Listings to change between your listings & the whole office. Use the text boxes to edit your welcome message and office snapshot. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

10. www.cbhearthside.com/YourName This is your Welcome Message (on your personal website). Stefanie A. Hahn | www.StefanieHahn.com | December 2010

11. www.cbhearthside.com Stefanie A. Hahn | www.StefanieHahn.com | December 2010 My agent snapshot lives on the CBH site only. When consumers search for an agent – they see your agent snapshot first. You are all loaded with the same snapshot initially – edit yours to stand out and be seen!

12. Add Your Social Media Links Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Add your Facebook username, your LinkedIn URL, your Twitter username and even your blog site! See me to find out where to find these!

14. Build and use 3 pages > About Me, My Selling Philosophy& Featured Community (edit and change all information)

16. Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Control your online presence with LinkedIn! This is your web 2.0 resume …

17. How LinkedIn Can Help You Re-create your resume online. Add your present & former companies, schools, groups and more. Share your contact information and build your business network online. Connect with your sphere, your past clients, your vendors and get recommended. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

18. Agent Ranking Sites

19. Online recommendations are so important! Think about it – we can comment on EVERYTHING online these days – we thumbs up/thumbs down Facebook posts, comment on blog posts and more. Get your good recommendations on the web with LinkedIn.

20. Facebook Connect What is Facebook Connect and what will it mean to you? Stefanie A. Hahn | www.StefanieHahn.com | December 2010

21. Single Sign-In From Mashable’s - Ben Parr … 10 Great Implementations of Facebook Connect Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Facebook Connect is not new – it’s about 2 years old now. But many are predicting that 2011 is the year that Facebook Connect reaches the real estate world. Facebook Connect allows consumers to engage and engagement means increased traffic.

22. Facebook Connect Facebook allows us to connect with our families, friends, co-workers and past clients. We load up our profiles with contact information, personal details, likes and dislikes and share updates with our entire friend list. Websites can take advantage of this by allowing us to use our existing Facebook profile information. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

23. So what does this all mean? If you are on Facebook, using Facebook Connect will allow you to share your Facebook information across other sites that you use and may connect you with people you would not have otherwise connected with online. It means more of being social and sharing online. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

24. Smart Phones Get smart with an Android or iPhone in 2011! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

25. Be More Mobile 2011 is the year we get even more mobile. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

26. Dump the BlackBerry Yes, I said it. They were great once – but now we have better options! A Neilson Survey from June 2010 to November 2010, shows that in November 2010, Blackberry’s market share was a mere 19.2%, compared to 26.9% to Apple and a massive 40.8% to Android. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

27. Android vs. iPhone Stefanie A. Hahn | www.StefanieHahn.com | December 2010 The great debate of 2011. I am a Google girl, so Android is always my pick. They are smart, productive, savvy and fun.

28. New Windows 7 Phone Even more choices … Do your homework! Research before you BUY! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

29. New Year – New Equipment The year of the tablet PC Stefanie A. Hahn | www.StefanieHahn.com | December 2010

30. Tablet Mania! As of October 2010, Apple sold more than 8 million iPads. Android tablets are expected to flood the market in 2011 and do even better. Why? Our smart phones are too small and our laptops are too big. Tablet PC’s offer a light-weight, ultra portable, watered-down alternative to our other equipment. If you are thinking about getting a new laptop, consider a tablet! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

31. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

32. Do Your Homework! shopper.cnet.com http://www.pcmag.com/reviews http://www.zdnet.com/reviews Research before you buy! You can usually get cheaper prices online than in-store. Go to the store to get a feel for what you are buying first. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

33. Lights! Camera! Action! Consider a Flip Video Stefanie A. Hahn | www.StefanieHahn.com | December 2010

34. Consider a Flip Video Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Flip Videos are inexpensive, easy to use, very portable, and make your video editing a breeze!

35. Make Video Your Friend How can you use video? Your profile Testimonials and recommendations Listing tours Community information & tours Managers – showcase your office! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

36. YouTube Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Interesting Facts taken from: http://www.lifelan.com/blog/youtube-facts-figures-memorable-moments/

37. A Few Tips from Stef on Video … 1. Turn on all of the lights in the home. I mean all - every last one you can find.2. Take your video in segments if possible, rather than all in one continuous shot.3. Move the camera SLOWER than you think you should. If you think you are moving it slowly, move it slower - really.4. Use a tripod and leave it on the ground so you are only moving the camera side to side (again, think segments), move the tripod when you are ready for your next shot (or segment).5. Speak clearly and loudly or if possible, record your voice over the video when editing.6. Definitely - definitely - definitely use your voice for an audio description (just say NO to cheesy music and/or silence).7. Keep it short or you will lose your audience.

38. Blogging Aspirations Check out Tumblr! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

39. Try Tumblr. Tumblr will let you quickly create a post – text, photo, links, video and more. The tumblr dashboard is simple and clean. Tumblr is similar to Posterous but (I think) easier to use and understand. Go to www.tumblr.com to check it out! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

40. tumblr blogs Pictured above – The Bonus Room blog by Carrie Hill Stefanie A. Hahn | www.StefanieHahn.com | December 2010

41. But what should I blog about … ? Post market information/statistics/updates Share a video from a vendor or past client Talk about the neighborhoods in which you work Post neighborhood & community photos Add a favorite quote Stefanie A. Hahn | www.StefanieHahn.com | December 2010

42. QR Codes What’s all the fuss over QR codes? Stefanie A. Hahn | www.StefanieHahn.com | December 2010

43. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

44. QR Codes But what ARE they??? QR codes are tiny 2 dimension bar codes that smartphone users can scan to go directly to the web – a mobile site for your listing. Stefanie A. Hahn | www.StefanieHahn.com | December 2010

45. QR Codes Something to consider: Keep in mind that QR Codes are a mobile technology – so the site on the other end of the QR Code should be mobile friendly! Stefanie A. Hahn | www.StefanieHahn.com | December 2010

46. Vyoo.it So you want to use QR codes … but you don’t have a site that is optimized for mobile users? Stefanie A. Hahn | www.StefanieHahn.com | December 2010

47. Vyoo.it Stefanie A. Hahn | www.StefanieHahn.com | December 2010

48. Using Vyoo.it Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Fill in the blanks and click Save and Continue >>>

49. Using Vyoo.it Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Fill in the blanks and click Save and Continue >>>

50. Using Vyoo.it Stefanie A. Hahn | www.StefanieHahn.com | December 2010 At the 3rd step, your photo and the our logos will come up, but may be blurry. You can use them (depending on how they look) or upload new photos/logos. Fill in the blanks and click Save and Continue >>>

51. Using Vyoo.it Stefanie A. Hahn | www.StefanieHahn.com | December 2010 In the final step, your contact information will pull just as your photos did (from the URL you entered on Step 1). Click Use Profile or re-enter your information. Fill in the blanks and click Save and Continue >>>

52. Stefanie A. Hahn | www.StefanieHahn.com | December 2010 Now look what you can do – a shortened URL, social media links to share your post quickly and of course your QR code!

53. So what will you do FIRST?! Let me know if I can help you … Stefanie A. Hahn | www.StefanieHahn.com | December 2010

54. Thank You! Thanks for joining us! I know you have a ton that you want to accomplish this year – let me help you achieve your goals! Stefanie Hahn www.StefanieHahn.com s.hahn@cbhearthside.com Stefanie A. Hahn | www.StefanieHahn.com | December 2010