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If the average ROI on email marketing is $40 for every $1 spent, shouldn’t we be doing a better job with our $1 investment? While broadcast tools (including those provided by the brand) are very functional as part of a bigger program, what else is there that could make you stand out from the crowd? In this session we will investigate the development of a robust campaign, the methods for segmenting an audience properly, tools for list-building and much more. We will also look at specific tools for creating full-scale, year-round, email programs online.