This document provides details for a proposed radio advertisement for Coca Cola. The ad would target English-speaking countries and feature radio as its platform and format. It describes a story where a man hears war sounds and is in pain, but is refreshed after drinking a Coke. The style is meant to be similar to Snickers ads where eating the product makes one feel better. The target audience is people aged 10-40 of various classes and genders who listen to radio and enjoy soft drinks. Legal considerations note the inclusion of war sounds could potentially be seen negatively.