This document provides audience profiles for three different movies/properties: Iron Man 3, The Lego Movie, and Love Actually. For Iron Man 3, the primary audience is described as teenagers (16-24), mostly male, from middle to lower social classes who enjoy superhero content. The secondary audience is adults (25-40) who may have grown up with the comics. The primary audience for The Lego Movie is described as children (6-12) of both genders from middle to lower classes who enjoy playing with Lego. The secondary audience is teenagers and adults (13-40) who likely grew up with Lego. The audience profile provided for Love Actually describes the primary audience as girls (16