This is my Keynote answer to the question "How Does Your Media Product Represent Particular Social Groups?@"

1. How Does Your Media
Product Represent Particular
Social Groups?

2. Mise-En-Scene
• I decided to represent different social
groups in my magazine through the way I
have set out my front cover, contents page
and double page spread through Mise-en-
Scene.
• To represent typical teenage groups I had to
include a lot of information on the front
cover as teenagers cant stay focused very
well so including a list of bands which may
get their attention would help persuade
them to read my magazine.

3. Props and Costume
• I used costumes to portray the indie genre and
teenage audiences throughout. On my Front Cover
my main model is wearing a summer dress with a
denim jacket which represents a bohemian look
and indie genre.
• I used costumes to
portray the indie genre
and teenage audiences
throughout. On my
Front Cover my main
model is wearing a
summer dress with a
denim jacket which
represents a bohemian
look and indie genre.
• On my Contents
Page I used a
variation of different
models, my new
model represented
the indie teenage
social group by
wearing non
branded clothes
stereotypical for this
niche social group.

4. Lighting
• For images on my
Front Cover and
Double Page Spread I
used studio lighting
from a ParCan theatre
light and a variation of
coloured photography
light boxes. The colours
from the light box
represent the indie
social group because I
chose a yellow colour
which is stereotypically
a positive colour and it
matched the colour of
my model’s dress.
• From this image you can see the
edge of the box light and how it
reflects off of my model’s face
which looks like natural sunlight
on my front cover.
• The ParCan lights
provided white light
around the edge of my
model and this created
the intense light on the
photography vinyl again
which provided a light
scene to represent indie
as being bright, optimistic
and positive.
• I used these lighting effects
because when in the studio I could
choose from a variety of different
colours which allowed me to
experiment with representations.
After deciding I wanted the image
to be bright and slightly colourful
I believed yellow would represent
the indie social group well.

5. Lighting Continued
• To add variation for my images
I decided to do an outside
photo shoot with a different
model. Again the social group I
wanted to represent is the indie
teenage group which is a niche
group but could be represented
well by being outside in natural
lighting. Even thought I liked
the fact the box lights and
theatrical lights allowed me to
create an artificial scene I
preferred the natural lighting
effect for my graphic feature
shoot outside.

6. Location
• For my magazine I used
two different locations. I
used the photography
studio set up in school
and the local forest in
natural sunlight during
the day.
• I used the studio for my front
cover image so that it was of the
highest quality and it could be
easily manipulated in
photoshop. However to
represent the social group of
indie teens I would have
preferred to use an outdoor shot
like the one on the right.
• I would have preferred
to use this image on my
Front cover as I believe it
represents my intended
social group well but I
decided against it as the
background would be
difficult to place text on
and difficult to
manipulate in
photoshop.
• My outdoor shot which I took in a forest I
decided to use for a graphic feature on the
contents page because it was well lit and it
was simple yet effective. This image
represented the social group well as it was a
teenager in an indie location and this fitted
well with other themes I had on the contents
page of my magazine.

7. Use of Language
• The use of language in my magazine throughout represents the
social group well as I have used fairly informal language
throughout the magazine on all of the pages.
• “Well playing Reading was
the best experience of my
life!” I used the exclamation
at the end of this quote to
show that the artist is
excited and this represents
the social group of indie
teenagers as being easily
excitable as this was
intended to downwardly
converge with them.
• The phrase “We believe that the best things
come in small packages” again downwardly
converges with the intended audience and
represents the social group of indie teens as
informal and colloquial and again easily
excitable.
• “…enjoy!” I used the ellipses and then an exclamation at the end of
this feature description for a colloquial, laid back and informal effect.
This fits in well with the other language which I have used
throughout my other pages of my magazine.

8. Camera Angles
• I used a variety of different camera angles in my music magazine, some of them
are shown below with and explanation of their effect.
• I used this shot to display my
model and the surroundings to
show that my model is
outdoors in a forest.
High Angle Long Shot
• I used this shot to show my model’s
costume to the audience as I felt that
this would attract the intended
social group in my audience.
Mid Shot
• I used a mid shot on my front cover
as this would allow the audience to
see elements of my model’s costume
and facial expressions. This would
therefore attract an audience and
represent a social group.

9. Poses
• In my magazine I had my models do a variation of different poses. Each
pose would have a different affect and represent the social group
differently. Some of my poses were simple and neutral and others were a
bit more demonstrative for effect. Some of the images below I didn't
include in my final magazine but are here to show a variation of poses.

10. Mode of Address
• A mode of address is whether or not my model is looking directly at the
camera. In the majority of images in my magazine the model is directly
addressing the camera and therefore the reader. I think that it is good to
have a mode of address because if the model is having eye contact with
the reader then this creates a synthetic relationship.

11. What Attitudes Come Across In My
Magazine?
• I think that on my front cover there is an attitude of innocence
and determination. I think this because my model is using
mode of address and a relaxed, serious yet innocent facial
expression. The slight smile on her face could represent an
attitude of achievement as this issue of the magazine if focusing
on her in particular as an artist.
• This real magazine is an example of how
mode of address and facial expression can
represent an attitude and this is what I
was attempting to achieve in my music
magazine front cover.

12. Stereotypes Portrayed in My Magazine
• On my front cover I wanted to represent the stereotype of an
achieving, innocent indie artist. I achieved this by choosing the
costume to represent the indie genre, the pose and address of the
model to show innocence and the facial expression to show
achievement. This adhered to the stereotype of most teenage girls as
they are perceived as harder working than boys of their age.
Furthermore, the stereotype of a person who likes indie is usually
shown from what they wear and the stereotypes of a bohemian
would be someone who loves to be outdoors in summer so getting
my model to wear a summer dress and denim jacket this stereotype is
also adhered to.

13. Magazines That Are Like
“Bohemian”
• I used a variety of different conventions from
different magazines such as Q and Q&R. They
don’t follow the target audience but they do
follow the the magazine layout.

14. Conventions Used From Q
I used a logo at the top left
of my contents page to
create a strong house style
along with the house colour
which follows through the
magazine.
I took inspiration from Q to
use graphic features
throughout my contents page
as this makes it look more
professional overall.
I used the house colour
throughout my magazine
contents page for all
coloured blocks. I did this to
develop the house theme.
Furthermore I used the
house colour for text which
was sub text or important
information on the page. A
convention which Q uses
frequently.