2. •
•
•
The front cover of We love Pop
uses their signature font
throughout of all the main selllines. This consists of an upper
case font that fills in the gaps
letters such as B and O. This font is
very unique and clearly
recognisable. This allows the
reader to instantly recognise the
font as from We love Pop.
This emphasises the importance
of using a unique signature font
for the main and largest text. This
allows the brand identity to be
clear and evident. It also allows
the reader to link the font with the
magazine and instantly recognise
it as from We love Pop magazine.
The signature font features the
most on the front cover as selllines of pop magazines and the
titles of the articles inside. The
font is unique and recognisable. It
instantly emphasises the
quirkiness and uniqueness of We
Love Pop as a brand.

3. •
•
It is evident from the snippets of a We Love
Pop contents page that the font used is the
same throughout the articles. This allows
the symbiotic link be maintained
throughout the magazine. The font used is
also simple and basic to allow it to be clear
and easily readable. The signature font is
also featured in this contents page but not
as much as on the front cover. This again
allows the symbiotic link to be maintained
and allows the contents page to be easily
recognised by the target audience.
It is clear that pop magazines use a
signature font for their main sell-lines and
headings to make the overall magazine
easily recognisable. Also, that the main
body of text in the magazine uses the a
simple and easy-to-read font that features
throughout the magazine. These fonts
allows the magazine to draw in the TA
when they see the fonts as they know the
articles will be easy to read and wont be
put off by the amount of text.

4. From analysing the fonts from We Love Pop, it is
clear that pop magazines pick fun, feminine yet
simple texts that are easy for the target audience to
read. Therefore, I am going to use a simple as clear
font for the main text throughout my three pieces. I
will also pick a suitable font from Dafont.com that is
unique and will be easily recognisable to the Target
Audience. This will be used as the magazines
signature font and will help add to the overall
personality and Brand Identity of the magazine.

5. These three font styles are my final three options
for the masthead of my magazine. Each font is
unique and different and will stand out on my
front cover and emphasise the magazines brand
identity. However, I think the 1st option will
appeal more to the target audience as it is bright
and eye-catching. By putting the pink on black
rather than black on pink it makes the masthead
stand out more and will be instantly recognisable
to the TA. It is more visually appealing to the TA
and will instantly catch their eye on the magazine
stands. The main font is called Cheri. This will be
the signature font used in my magazine. It will be
used for the masthead, main sell-lines and article
headings. I chose this font because it is
fun, quirky, girly and unique like my magazine. This
font successfully emphasises the style and
personality of my magazine. This font, like We
Love Pop is very unique and will be instantly
recognisable to the TA. It also emphasises that
Ultimately Pop has its own individual style and
brand identity. It also shows the fact that
Ultimately Pop is aimed at females as it is a very
girly font. The colours I chose for my masthead
connote fun and femininity.