The document evaluates several fonts for use in a magazine masthead and sell line. It selects the "Hole Hearted" font for the masthead because it clearly represents the teenage audience with bold letters and hearts, looking cheerful and allowing identification. It also selects "POPLAR STD" for the main sell line because it is a display font that will stand out without overshadowing the masthead, suggesting professional articles with a hint of femininity and fun.

1. Font Analysis
For the font of my masthead, I need a display font that will stand out, and grab
the audience’s attention. I would also like a font that reflects the girly side of
my target audience.
This font is a display font and all capital letters, and there is a flower around
each letter. This font is good for my masthead because it is bold and attention
grabbing. It will also show my audience’s femininity because of the flowers
used. However, I have decided not to use this font as I feel it is not interesting
enough, and it may look quite clustered when it is combined with the other
elements of the magazine.
This font is a display font and it has a range of different sized stars in each
letter. This font is good because it is a fun and creative font, and so it will
attract my target audience. It is also bold, so it will draw in my audience.
However, I have chosen not to use this font, as it may be quite heard to read,
and the stars are quite distracting.
Hole Hearted
This font is a bold display font, and has hearts in the letters instead of where
the holes should go. I would use this font for my masthead because this font

2. clearly represents the teenage nature of my audience, with the bold letters
and the hearts. This is also typical of many pop magazines. It looks quite
cheerful and fun, and my audience will be able to identify with the fun style of
it. It is also a display type font, so it will grab my audience’s attention. It is also
curvy, so shows the femininity of my audience.
For my main sell-line, I would like a font that is attention grabbing, but one
that does not overshadow the masthead. This font will still need to be fun and
exciting, and should make the audience want to read the information.
POPLAR
STD
I have decided to use this font for my main sell line because it is a display font,
so it will stand out, however, it will not outshine my masthead. I think this font
is mostly sharp and square, however the letter ‘r’ is curved. This suggests that
my articles will be professional, with a hint of femininity and fun. I will also be
using this font for my double page spread, to create a link and a sense of
professionalism.