Brand guidelines outline a brand's history, vision, personality, and values. They provide rules for how a brand presents itself visually through fonts, colors, and tones used. This document discusses the brand guidelines for a magazine called "Royal" that uses purple as its main color, three consistent fonts, and a tone that is professional but humorous to engage readers. The consistent use of purple and a specific font help define the Royal brand and make its materials recognizable.

1. Brand Guidelines
By Bethany Barrows
Brand Guidelines are essentially a set of rules that explain how your brand
works. These guidelines typically include basic information such as: An
overview of your brand's history, vision, personality and key values.

2. Cover lines
The front cover is the fist thing you see of any
magazine, so I thought it was important to make it
look co-ordinated in its text, and colour. I only used
about 3 different fonts for the cover lines so it didn’t
look messy, and these fonts were also included on
the contents page. I also included a lot of purple on
the cover, so it was clear that this colour represents
my brand, and people can recognise purple and
‘Royal’ together.

3. Contents
On my contents page I kept to the same fonts,
which I made sure of by creating paragraph styles
for them. The Section titles (e.g. Regulars) was
always in ‘ITC Avant Garde Gothic std’ in size 31.
This is perhaps my favourite font which I continued
to sue throughout. This was also underlined in
purple to keep to my colour scheme. The article
title (e.g. Top tunes) was in the font ‘Aparajita’
which was quite blocky and easy o read which I
liked. The final font was ‘Candara’ which was just a
simple, small font used for the article summary.
By keeping to these particular fonts, my contents
page looked co-ordinated and formulaic, and it
was clear what my magazines font features were.

4. Colour Scheme
My colour scheme for my magazine was purple, black, and white, which I kept very prominent throughout.
The front cover displayed this theme with a black and white picture, and sections of purple. My contents
page was similar, having some purple boxes, and images with hints of purple in them. Finally, my social
media page at the back of my magazine also has this theme to show that the main artist is essentially
representing the brand.
I think purple was a good colour to choose as it ca be uni-sex, it represents creativity and wisdom. By using
it throughout, it is clear to the audience that the pages are all linked, and that purple represents ‘Royal.’

5. Tone
The tone of my magazine isn’t too serious, it
is professional but still humorous. I didn’t
want it to be too formal otherwise readers
don’t connect with the artists and it isn’t as
interesting to read. I wrote this particular
review as an interview so that the artist,
Shelby seemed more normal and relatable.
Therefore, my magazine will appear as a
mature magazine, but also entertaining and
fun.

6. Over all, I feel that my brand can be recognised particular by its colour
scheme of purple as I made it clear that this as the main colour used, which
people can then associate with my magazine, particular as there aren’t many
other magazine which use purple as their main colour.
Also, I used the font ‘ITC Avant Garde Gothic std’ a lot, on numerous pages as
it was a font that I thought was mature but still interesting, which is how I
want my magazine to appear.
ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic s
ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic s
ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic s
ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic std ITC Avant Garde Gothic s