The document discusses three different magazine masthead designs. The first uses gold and blue fonts to signify wealth and complement each other well, but does not clearly display the target audience or genre. The second uses a more minimalist and sophisticated font that will require more pictures to liven up the cover. The third uses fonts that fit the aesthetic of genres like cloud rap and vaporwave to attract that intended audience, but is simplistic due to the author's limited design skills.

1. F/I/R/E
The font I used is PT Sans Narrow. I decided that the font would be gold and that it
would be highlighted with blue. I did this because gold and blue are colours that
when combined, signify wealth. I think the colours compliment each other well. The
limitations of using a masthead like this is that it does not do a good job at either
displaying a clear target audience or representing any genre. One thing that is quite
good about this masthead is that it is eye-catching, which may inturn cause people
to examine the magazine and then buy the magazine.
New Avenues
The newest and sophisticated music
The font I used this time was Playfair Display. This is a far more minimalistic and
sophisticated masthead than the one I have made above. The one thing I have to
consider when using this masthead is that I am probably going to have to have a lot more
pictures on the front cover and contents page in order to liven them up. While the
masthead alone does not really showcase a music theme, the fact that I use the word
music has probably made up for that. I definitely prefer this masthead to the one above.
W A V E Y M U S I C
For those who are not
stuck in the music past.
The fonts I used were Syncopate and Architects Daughter. I really like these fonts
as I feel they can really help me shape a unique aesthetic that would suit my
hipster like music magazine. The space out writing used for “Wavey music” is
very widely used in the cloud rap/vaporwave scene, which are genres I am
focusing on partially. By picking this font I can help attract an audience which I am
trying to appeal to. The downside of this masthead is that once again, it is
minimalistic and simplistic. That is because I am not very bright when it comes to
using the computer to design stuff.