The document discusses font selection for different elements of a magazine masthead and layout. It considers fonts like "Aardvark café", "Goudy Stout", and "Valentine" for the masthead, ultimately selecting "Valentine" as it is bold to attract attention but simple and feminine fitting the target audience. It also selects "Adobe Heiti STD R" for the main sell line to be bold but not draw attention from the masthead and "Script MT Bold" for the editor's letter to have a handwritten feel.