Focus group power point
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27th & 28th October 2010 POMO Creative held social media focus groups to discuss how social media is affecting the way we do business on the sunshine coast.
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Focus group power point
- 2. Do you use social media sites (personally)? (such as Facebook, Twitter, YouTube, Linkedin, etc)
- 3. What is your understanding of how consumers are using Social Media? Is it changing the way consumers discuss brands, products or services? (For example are you more likely to ask your peers through social media for advice prior to asking an organisation)
- 4. Do you engage with brands, products or services through social media sites for your business? How? Why? Which sites?
- 5. Do you have a social media presence for you business? What resources have you allocated to create the content and keep your communities active?
- 6. Do you have a social media strategy for your business? Why or why not?
- 7. As a business person what are your biggest frustrations with social media for your business?
- 8. Facebook If you have a business page have you or would you consider personalising the page to attract more LIKErs? e.g. Unique Tabs/Landing Pages
- 9. Do you integrate social media activities with traditional marketing?
- 10. Consumers are now using mobile devices to interact and view social media (web 3.0), such as iphone, ipad, android, mobile phones etc Have you taken this into account within your social media or other marketing strategies? If so how?
- 11. Would you consider a social media consultant to manage your social media? Why or why not?
- 12. Business Performance Metrics Do you have any measurements for ROI? (return on investment) • Increased Website traffic (SEO) • Branding • Customer Satisfaction • Financial (sales) • Internal Processes • Other intangibles
- 14. THANK YOU What did you create today? For more conversations… http://www.pomo.com.au/ http://www.facebook.com/pomocreative http://www.google.com/profiles/pomocreative http://www.youtube.com/user/landanella?feature=mhum http://au.linkedin.com/in/lisaharrison74 http://twitter.com/POMOCreate
Editor's Notes
- As an individual What are you reasons for your decision to either use social media or not? What do you like most about the medium? Do you have any fears of the medium? Which sites do you prefer to engage with?
- Are your customers engaging with you brand / business through social media?
- Why do you connect with companies or brands online? If an organisation converses with you through social media are you more likely to deal with them? Are there some products and services you are more likely to engage with on Social Media Sites than others?
- If so are you finding it effective? How? If not why not what do you think could be done to improve your presence? Webinars Forums for tips Online advisory boards Virtual fairs where customers can meet and talk to each others Slideshare to present new products… Allocate the right resources Social Media require resources to create the content and keep your communities active Allocate the right resources Think thoroughly to build a team to deal with social media Social Media does not happen by magic, it requires people who know what they are talking about and not only social media users Identify internally who are already the best people to talk about your company and set up a pod gathering these people Work with partners who can leverage your brand and others who can create valuable content
- How does it differ from a traditional marketing strategy? Blogs YouTube Viral campaign on Facebook with a social game Twitt contests for the product on your current corporate account… do you think a social media strategy would enhance your marketing strategy?
- How do you manage your time? Staff issues
- What would you consider a reasonable amount to pay the consultant?
- Direct mail, brochures, print advertising email newsletters, etc Link your website, email signatures, business cards and other collateral. If so How and has it been effective?
- How often do you make status updates post blog entries etc Have you considered they may be viewing social media sites on mobile devices? Therefore viewing your communications in different context. Define the right campaign Define the messages Define the tone Define the formats (video, ads…) Define the degree of vitality (some formats will be more appropriate than others for a pure viral campaign) Pick the partners you want to work with Define your budget Define your timeline
- What would you consider a reasonable amount to pay the consultant?
- Increase traffic to your site Improve brand positioning (have more people talk about the brand) Reach a new customer segment Set a new marketing message (new positioning, new marketing campaign) Set a communication media with customers Number of views Number of unique visitors Number of returning visitors Drop rate Location of the users Time spent on the site… Financial Increase lead generation Increase number of recurring sales Open a new sales channel Reach a new customer segment TRAFFIC Measure the results BRANDING Number of external links Number of conversations about the brand Quality of the conversations Number of active users in the community… Measure the results CUSTOMER SATISFACTION Recurring sales Number of customers willing to talk in your favor in conferences for example Number of user feedbacks for new products generation and product testing New revenues generated on a new segment… Measure the results INTERNAL PROCESSES Number of qualified candidates you reached Employees turnover Employees satisfaction (do a survey to know about it) Increase in productivity (timelines met, conflicts decreased…)…
- The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you're missing!