Social media marketing refers to using social media platforms like Facebook, Twitter, and Instagram to market a company's products and services. It allows companies to engage with customers, promote their brand, and track the success of their efforts using analytics tools. As social media has become ubiquitous, organic growth through regular posting alone is no longer sufficient - paid advertising and setting goals are now important aspects of an effective social media marketing strategy. Marketers can employ various tactics on social media to promote content and encourage engagement, taking advantage of user data to tailor messages to different audiences.

1. SOCIAL MEDIA
MARKETING

2. INDEX • What Is social meadia
marekting?
• Expects of social meadia
markering.
• How does social media
marketing works?

3. • WHAT IS SOCIAL MEDIA MARKETING?
• The term social media marketing(SMM) refers to the
use of social media and social network to market a
company’s products and services.Social media
marketing provides companies with a way to engage
with existing customers and reach new ones while
allowing them to promote their desired culture,mossion
or tone.social medi marketing has purpose-built data
analytics tools that allow marketers to track the sucess
of theri efforts.

4. • WHATARE THE EXPECTS OF SOCIALMEDIA
MARKETING?
• THE STAGNATION OF ORGANIC GROWTHT:Theway most social media
platforms operate today is very different than it was even two or three years
ago. Social media has permeated the lives of almost all internet users and has
become a part of everyday life. where paid activity comes in. Facebook,
Instagram, LinkedIn and Twitter all offer some advertising tools to business or
brand accounts, each with varying costs, options to set goals, acceptable
formats and targeting options. FACEBOOK:WITH TODAY’S SOCIAL
MEDIA, SUCCESS COMES WITH A COSTAll in all, success for a business
today isn’t just as simple as making posts on a regular basis. Social media has
evolved and the best ways to be successful have as well.

5. • HOW DOES SOCIAL MEDIA MAREKTING WORKS?
• Social media marketing has changed the way we function as a society, including
the way we connect with one another. As platforms like Facebook, Twitter, and
Instagram took off, businesses also took notice.2 They began to use these sites to
further their interests through social media marketing. That's because these sites are
able to change consumer behavior.Social media websites allow marketers to employ
a broad range of tactics and strategies to promote content and have people engage
with it. Many social networks allow users to provide detailed
geographical, demographic, and personal information, which enables marketers to
tailor their messages to what is most likely to resonate with users.

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