This document provides tips on using social media to aid in one's career search. It discusses establishing a strong LinkedIn profile with complete information and recommendations, building a robust professional network, and engaging with groups, companies and influencers on LinkedIn. It also mentions using other platforms like Twitter, Google+, and SlideShare to extend one's professional brand and connect with potential employers in one's industry. The key is to maximize LinkedIn and thoughtfully connect and interact with others while maintaining an impressive online presence.

1. Presenter: Danielle C. Leitch, ‘93
May 14, 2014
@DanielleLeitch
dleitch@morevisibility.com
SOCIAL MEDIA FORSOCIAL MEDIA FOR
YOUR CAREER SEARCHYOUR CAREER SEARCH

2. About Me
• FAU Alumna - College of Business, ’93
• Advisory Board Member for FAU’s ITOM Dept.
• Board Member for FAU Alumni Association
• Former Executive Recruiter (high-tech clients)
• 11 years with MoreVisibility in Boca Raton, FL
– Digital Advertising/Web Design Company
• Frequent Conference Speaker / Trainer
• Sourced For Commentary by Local & Nat'l News
• Collaborated with Microsoft on MSN AdCenter
• Invited by LinkedIn to Launch Company Pages
• Top 1% of LinkedIn Profiles Viewed in 2012
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3. Social & Search

4. Social Is?
• NOW, Real-time
• Publicity, Branding, Awareness & PR
• Lead Generation / Raise Interest
• Informational and Educational
• Client Engagement and Communication
• Everywhere & Everyone
– Desktop, Tablet, Mobile/Smartphone
– All demographics; B-to-B and B-to-C
- Regional, local or national / global
• Content of all Types
– Video, Image, News, Blog, Text, Widget
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5. The Original Search Landscape
Sponsored Listings
Search Engine Marketing
(SEM/CPC) gets you here
Organic or Natural Search
Results
(SEO) gets you here
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6. Current Landscape…Universal
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7. Social Media & Multimedia
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8. Mobile Web
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9. What you see is what
prospective employers will see
Is it impressive?
FIX IT NOW
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11. LinkedIn Benefits
• Manage your professional information
• Be introduced to potential employers/clients
• Create, collaborate on projects
• Portable & interactive resume (portfolio)
• Discover new connections / add to network
• LEARN, ENGAGE and GET CONNECTED!
• Gain insights from experienced professionals
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12. Establish
Your Personal Profile
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13. Creating Your Profile
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14. Account Settings - Privacy
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15. Request Recommendations
Personalize
the request
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16. Recommendations
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17. 17
Build Your Network

18. Create a Network
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19. Search for Connections
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20. Search for Connections
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21. Adding a Connection
Need email or can
use INMail
(premium accounts)
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22. 22
Enhancing Your Profile

23. Upgrade Your Account
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24. Who Has Viewed Your Profile?
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25. Groups
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26. Search for Groups
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27. Group Details
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28. Florida Atlantic University
Alumni Group
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29. Companies
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30. Company Pages
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31. NEWS: Pulse
Following Influencers
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32. Other Channels
To Help Advance
Your Career

33. Twitter
• Very open forum – anyone can follow/view
– Private is an option
– Tweets don’t appear in Google
• Leverage hashtags (#) to reach wider
audience
• Monitor hashtags (#) to connect with individual
influencers and identify relevant companies
– Geography (#BocaRaton, #NYC, #Miami)
– Industry (#socialmedia, #travel, #fitness)
– Hobbies/Interests (#wine, #FAU, #Heat)
• Coordinate or participate in Twitterchats
to engage the community; establish
yourself within the industry

34. Google+
• Google’s social media platform / Facebook’s competition.
• Promotes “Real-Life Sharing” on the web.
• Features include Circles, Hangouts, Games and Search.
• Many controls for privacy and sharing content.
• Include brands or companies in posts to gain attention -
@MoreVisibility or +MoreVisibility
• Referred to as G+, Google+ and Google Plus
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35. SlideShare

36. SlideShare
• Upload presentations publicly or privately
– documents, pdfs, videos, infographics also
• Can embed on blogs & websites
• Share on Google+, Facebook, LinkedIn
• Embed YouTube videos into presentations
• SlideShare PRO ($) offers premium features like
branded channels, analytics, ad free pages, etc.
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37. SUMMARY
• Be sensible when posting on public accounts!
• Maximize LinkedIn – portable resume & portfolio.
• Connect and interact with industry influencers,
community advocates and those within your “dream
company”.
• Gain experience where you can, in an area that many
organizations need help with.
• Social for business is VERY DIFFERENT than how we
use it personally.
• THINK FIRST, POST SECOND!
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