The document discusses traditional marketing versus digital marketing. It begins by describing traditional marketing methods like telemarketing, trade shows, junk mail, newspaper ads, TV commercials, and radio. It then discusses the rise of digital marketing and how digital media consumption has overtaken traditional media. It provides examples of digital marketing like email, websites, social media, blogging, podcasting and video. It also discusses the importance of engagement and a permission-based "Magnet Method" of digital marketing over intrusive traditional advertising methods. The document poses multiple choice questions about these topics and discusses how a digital marketing agency can help businesses with strategies, implementation, management and mentoring.