This document discusses the opportunities and importance of social media. It notes that some of the most visited websites are social media platforms, with Facebook having over 400 million users. Social media allows people to interact and share information. It can help businesses build awareness, strengthen relationships, understand customers, improve service, generate leads, and increase sales. The document provides steps for setting up social media accounts, determining goals and audiences, and creating a content plan. It offers dos and don'ts for social media use and recommends tools to aid in management and measurement.