The best way for brands to reach their consumer is by meeting them where they are, in the moments that matter. With over 2.3 billion people on Social Media you’re better able to anticipate when those moments will happen and know why they occur, helping you create interactions that are more likely to be meaningful.
Social Media is no longer a nice add on to your marketing efforts- it is your quintessential toolkit for reaching your consumer through targeting efforts that deliver measurable results. It is the best way to truly understand a brand’s audience - where they are, where they’re going, what they care about, what entertains them, what they want to learn, with whom they connect, and with whom they’d like to connect in the future. Brands are then able to target those consumers by demographic, location, device and interests. Social Media marketing efforts can be measured against almost any KPI in including brand sentiment, brand mentions, share of social voice, reach, impressions, spend, cost per click, cost per engagement etc.
Social Media is one of the most cost-effective ways for a brand to create awareness; build consideration; drive purchase and foster advocacy.
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
5 Steps to Maximize Your Not for-Profit’s Social Media PresenceCBIZ, Inc.
With a small investment of time and resources each day, social media can have a substantial positive impact on your not-for-profit without compromising your mission. Find out how in this article.
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
5 Steps to Maximize Your Not for-Profit’s Social Media PresenceCBIZ, Inc.
With a small investment of time and resources each day, social media can have a substantial positive impact on your not-for-profit without compromising your mission. Find out how in this article.
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
Ways to use Facebook to continue to grown your business in 2017. Includes content strategy, where to find ideas for what to share, and the various types of effective Facebook advertising in 2017. Presented by Amy Neumann, Advance Ohio, and Leah Persons, Visia Marketing, July 27, 2017 at the Willoughby Western Lake County Chamber of Commerce in Ohio.
This is a slide show of my personal brand. It is always evolving and can be found in different forms in different places. It is a work in progress and constantly updated.
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
The greatest part of being a genuine engager on social media comes from the fact that you are investing in you!
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.
Casey Knox, Director of Communications and PR for AREA203 recently presented this message on personal branding to Executive Women International in Chattanooga. Whether you are just getting started or have a solid foundation, these practices will help take your personal brand to the next level.
Are you giving the “Kolaveri” energy to your Social Media needs? Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
Ways to use Facebook to continue to grown your business in 2017. Includes content strategy, where to find ideas for what to share, and the various types of effective Facebook advertising in 2017. Presented by Amy Neumann, Advance Ohio, and Leah Persons, Visia Marketing, July 27, 2017 at the Willoughby Western Lake County Chamber of Commerce in Ohio.
This is a slide show of my personal brand. It is always evolving and can be found in different forms in different places. It is a work in progress and constantly updated.
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
The greatest part of being a genuine engager on social media comes from the fact that you are investing in you!
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.
Casey Knox, Director of Communications and PR for AREA203 recently presented this message on personal branding to Executive Women International in Chattanooga. Whether you are just getting started or have a solid foundation, these practices will help take your personal brand to the next level.
Are you giving the “Kolaveri” energy to your Social Media needs? Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
Storytelling and social media - your talent engagement toolkitUniversum Global
Kat Lynn, Associate Director Marketing & Communications, and Amelia Pardieu, Head of Digital Media, share how to use social media and storytelling to effectively boost your brand presence and communicate with talent in a meaningful way.
Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Innovative Social Media Marketing with H&M Innovance.pptxH&M INNOVANCE LLP
Social media has become an integral part of our daily lives, with millions of people around the world using platforms like Facebook, Instagram, and Twitter to connect with friends, family, and businesses. As a result, social media has become an essential tool for marketers looking to reach their target audience where they are most active.
In fact, studies show that social media has a significant impact on consumer behavior. According to a recent survey, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others. Additionally, 54% of social media users use the platform to research products before making a purchase. These statistics highlight the importance of having a strong social media presence for any business looking to succeed in today's digital landscape.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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2. A quick introduction
• Copywriting, creative and conceptual work are my core passions. I am a
creative and innovative person by nature with the desire to make successful
ideas come to life.
The beginning of my career was focused on the development of a brand
identity and style for retail shops in the pet and children's clothing industry.
Growing my career I focused more on the social media aspect of the brand
identity, thus copywriting , working closely with design and driving the
creative direction of the campaigns.
I have a solid understanding of social media strategies and designing
intriguing and powerful calls-to-action.
Apart from writing for social media, I have completed a number of
newsletters, editorials, articles and direct mail campaigns both for digital as
well as print execution.
3. What can I do for you?
• If you are looking for copywriting , you have come to the right place
• -Newsletters and E-Newsletters
• -Editorials
• -Social Media schedules- LinkedIn, Twitter, Facebook and YouTube
• Magazine articles
• Website content
4. Why Social Media?
The best way for brands to reach their consumer is by meeting them where they are, in the
moments that matter. With over 2.3 billion people on Social Media you’re better able to
anticipate when those moments will happen and know why they occur, helping you create
interactions that are more likely to be meaningful.
Social Media is no longer a nice add on to your marketing efforts- it is your quintessential
toolkit for reaching your consumer through targeting efforts that deliver measurable results. It
is the best way to truly understand a brand’s audience - where they are, where they’re going,
what they care about, what entertains them, what they want to learn, with whom they connect,
and with whom they’d like to connect in the future. Brands are then able to target those
consumers by demographic, location, device and interests. Social Media marketing efforts can be
measured against almost any KPI in including brand sentiment, brand mentions, share of social
voice, reach, impressions, spend, cost per click, cost per engagement etc.
Social Media is one of the most cost-effective ways for a brand to create awareness; build
consideration; drive purchase and foster advocacy.
.
5. Examples of Social Media
Worked on
I have been involved with social media writing
and management since 2013. Having worked on
a number of clients, I have chosen a number of
posts for each client to showcase the variety and
style of work.
Save the Children South Africa (Facebook)
6. Examples of Social Media
Worked on
Save the Children South Africa (Facebook)
7. Examples of Social Media
Worked on
Save the Children South Africa (Twitter)
15. Examples of Social Media
Worked on
In2It Technologies (Facebook, Instagram and LinkedIn)
16. Examples of Newsletters
worked on
Newsletters, whether print or E-newsletters are
a regular part of brand communications with
the clients, donors and the interested public.
A monthly newsletter provides value to the
readers , especially if the contents is
entertaining , educational or newsworthy.
Having worked on a number of newsletters for
both charities and in a business-to-business
environment, I welcome the challenge to convey
the desired message to the readers.
The example on the left is an E-Newsletter I
wrote for Save the Children in 2016.
17.
18. Articles, Editorials and
thought pieces
Your brand is an identity and by
taking the opportunities to put
out relevant content , you give
your brand a voice.
In the example to the left, I was
chosen as an expert in my field of
pet-care at the time, to write an
educational article informing
people about what they should
look out for when choosing a pet
for their child. It was a wonderful
opportunity to advance PlexiPets
as a reputable brand within the
pet shop industry.