The document outlines the author's expertise in copywriting, social media management, and brand identity, highlighting a career that began in retail and evolved into social media strategy. The author emphasizes the importance of social media as a critical tool for brands to engage with consumers, measure campaign effectiveness, and create meaningful interactions. It also showcases various examples of social media posts and newsletters created for notable clients.

2. A quick introduction
• Copywriting, creative and conceptual work are my core passions. I am a
creative and innovative person by nature with the desire to make successful
ideas come to life.
The beginning of my career was focused on the development of a brand
identity and style for retail shops in the pet and children's clothing industry.
Growing my career I focused more on the social media aspect of the brand
identity, thus copywriting , working closely with design and driving the
creative direction of the campaigns.
I have a solid understanding of social media strategies and designing
intriguing and powerful calls-to-action.
Apart from writing for social media, I have completed a number of
newsletters, editorials, articles and direct mail campaigns both for digital as
well as print execution.

3. What can I do for you?
• If you are looking for copywriting , you have come to the right place
• -Newsletters and E-Newsletters
• -Editorials
• -Social Media schedules- LinkedIn, Twitter, Facebook and YouTube
• Magazine articles
• Website content

4. Why Social Media?
The best way for brands to reach their consumer is by meeting them where they are, in the
moments that matter. With over 2.3 billion people on Social Media you’re better able to
anticipate when those moments will happen and know why they occur, helping you create
interactions that are more likely to be meaningful.
Social Media is no longer a nice add on to your marketing efforts- it is your quintessential
toolkit for reaching your consumer through targeting efforts that deliver measurable results. It
is the best way to truly understand a brand’s audience - where they are, where they’re going,
what they care about, what entertains them, what they want to learn, with whom they connect,
and with whom they’d like to connect in the future. Brands are then able to target those
consumers by demographic, location, device and interests. Social Media marketing efforts can be
measured against almost any KPI in including brand sentiment, brand mentions, share of social
voice, reach, impressions, spend, cost per click, cost per engagement etc.
Social Media is one of the most cost-effective ways for a brand to create awareness; build
consideration; drive purchase and foster advocacy.
.

5. Examples of Social Media
Worked on
I have been involved with social media writing
and management since 2013. Having worked on
a number of clients, I have chosen a number of
posts for each client to showcase the variety and
style of work.
Save the Children South Africa (Facebook)

6. Examples of Social Media
Worked on
Save the Children South Africa (Facebook)

7. Examples of Social Media
Worked on
Save the Children South Africa (Twitter)

8. Examples of Social Media
Worked on
Fundraising that Works (Facebook)

9. Examples of Social Media
Worked on
Fundraising that Works (Twitter)

10. Examples of Social Media
Worked on
BeCause (Facebook)

11. Examples of Social Media
Worked on
BeCause (LinkedIn)

12. Examples of Social Media
Worked on
Anxiety and Depression (Facebook)

13. Examples of Social Media
Worked on
Sanitech (Facebook)

14. Examples of Social Media
Worked on
Sanitech (LinkedIn)

15. Examples of Social Media
Worked on
In2It Technologies (Facebook, Instagram and LinkedIn)

16. Examples of Newsletters
worked on
Newsletters, whether print or E-newsletters are
a regular part of brand communications with
the clients, donors and the interested public.
A monthly newsletter provides value to the
readers , especially if the contents is
entertaining , educational or newsworthy.
Having worked on a number of newsletters for
both charities and in a business-to-business
environment, I welcome the challenge to convey
the desired message to the readers.
The example on the left is an E-Newsletter I
wrote for Save the Children in 2016.

18. Articles, Editorials and
thought pieces
Your brand is an identity and by
taking the opportunities to put
out relevant content , you give
your brand a voice.
In the example to the left, I was
chosen as an expert in my field of
pet-care at the time, to write an
educational article informing
people about what they should
look out for when choosing a pet
for their child. It was a wonderful
opportunity to advance PlexiPets
as a reputable brand within the
pet shop industry.

19. Thank You!