Social Media Shaping Travel Decisions
• Availability of information via different channels
of social media has changed hospitality marketing.
• Real-time decisions are being made using social
media more than any other consumer category –
and it’s growing.
• As a hotel, how can you use social media to drive
traffic, engage with customers and find new
People are talking about travel
• Review sites are the main hub of those
conversations: Orbitz, Expedia, TripAdvisor,
Priceline, Yelp, Travelocity.
• Different conversations are happening in
• Blogs – Personal travel experiences
• Forums – Seeking specific answers
• Social Networks – Connections and referrals
• Twitter – Property discounts and dialogue
5 Reasons You Shouldn’t Use Social Media
1. It takes effort.
2. It can be hard to digest.
4. You will not become “Internet Famous.”
3. It’s a distraction.
5. Because it’s trendy.
5 Reasons You Should Use Social Media
1. Your customers already are.
2. So are your prospects . . .
4. It’s the world’s largest focus group.
3. And your competition.
5. Because it’s free.
What is Twitter?
• Twitter is a free social networking and micro-
blogging service that allows users to post and
read other users’ updates (Tweets).
• Tweets are text-based posts of up to 140
characters or less that are displayed on the
user’s profile page and delivered to other users
who are following them.
• Tweets can be sent via the Twitter website or
any number of devices and third-party
Why should I care about Twitter?
• Real-time Access
Facebook (for your hotel)
• Opportunities for engagement
• Fan photos
• Fan videos
• Opportunities for exposure
• Interviews with staff
• Photos from events
• Unique content, like places to visit nearby
• Be a Page, not a Person (or a Group)
• Yes, social media influences actual travelers
making actual decisions
• You should be active on Facebook and Twitter,
connecting to customers and prospects . . .
along with your staff
• Listen . . . before you talk
• Proper tools and training can help you
maximize resources and social engagement
Executive Vice President, Marketing & Creative
(240) 547-3492 (o)
(240) 475-8174 (m)
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