The document outlines steps for developing a social media strategy for the Maryland Action Coalition. It recommends choosing a purpose like recruitment, providing information on events, or fundraising. The audience should be identified as nurses, nursing students, medical colleagues or consumers. Outlets like Facebook, Twitter, LinkedIn and YouTube are suggested. Content ideas include photos from meetings and events as well as videos. Graphics for the different accounts should be developed. The strategy execution involves designating people to manage the different accounts. Features for the coalition webpage are also discussed. Examples from other state coalitions' websites and social media presence are provided.

1. Maryland Action
Coalition
Social Media Strategy

2. developing a social marketing
strategy
Choose a purpose.What are we hoping to
accomplish that social media is uniquely capable of
handling? Possible uses:
Recruitment/Increase diversity
Public Relations/Provide information about events
Fundraising

3. developing a socal marketing
strategy
Choose an audience.Who are we trying to reach?
Nurses, Nursing Students
Non-nurse co-leads. Medical colleagues.
Consumers

4. developing a socal marketing
strategy
Choose outlets:
Facebook
Twitter
LinkedIn
YouTube

5. Content
What do we have worth sharing? What do we need?
photos from meetings, events, & members
events
video (see the link for the CA Action on slide # for ideas)
other graphics: cover images, profile photos for FB & Twitter.This is something to
consider when asking a designer to develop graphics for letterhead, website, etc.

6. Who’s executing the strategy?
Who’s involved in the social media strategy?
How many people will be directly managing the
accounts?
How will this work be divided?
ex: one person manages facebook, one twitter, a person to write features on the
Campaign for Nursing webpage, etc.

7. features on campaign for
action pages
Features: some states have “features” posted by
project coordinators, ex: promotions of nurse execs,
op-eds by nurses, grants, scholarships. We don’t have
anything posted on Maryland’s page yet.
How do we access these features?
Do a project manager interested in writing/posting?
What projects are being worked on in MD that could be covered?

8. What are other coalitions doing?
State Website Social Media
Pennsylvania http://campaignforaction.org/state/pennsylvania
One Feature
https://www.facebook.com/PAActionCoalition?fref=ts
Very active, posts every couple of days.
Virginia http://campaignforaction.org/state/virginia
Numerous Features
No pages found
West Virginia http://campaignforaction.org/state/west-virginia
No Features
No pages found
New Jersey http://campaignforaction.org/state/new-jersey
Numerous Features
https://www.facebook.com/NJActionCoalition
A few posts, every other month.
New York http://campaignforaction.org/state/new-york
Numerous Features
https://www.facebook.com/FutureofNursingNYS?fref=ts
Several posts, about every month
Delaware http://campaignforaction.org/state/delaware
No Features
No pages found
Washington D.C. http://campaignforaction.org/state/district-columbia
One Feature/Video
No pages found
Kentucky * http://campaignforaction.org/state/kentucky
One feature
No pages found
North Carolina http://campaignforaction.org/state/north-carolina
Numerous Features
No pages found

9. Links worth checking out:
Future of Nursing on Facebook:
www.facebook.com/campaignfornursing
Center to Champion Nursing on Facebook:
www.facebook.com/championnursing

10. Links worth checking out:California Action Coalition Website:
www.caactioncoalition.org
Worth noting because: a great video explaining the state coalition and inviting
others to join.
Alaska’s Action Coalition Facebook:
www.facebook.com/AKNursingAction
Worth noting because: lots of great photos, great graphics. Presents an image of a
robust, and dynamic coalition: a great example of a functional page.