SlideShare a Scribd company logo
Presented by:
Harit Malik
Chaman Chandalia
INTRODUCTION
• Social Media is a vital element for the online business.
• It is an art of producing traffic to site for generating business
through online social group.
• Social media marketing is used as a branding tool and can
increase conversion, sales tracking, page views and add exposure.
• It is simple and low cost way if increasing sale and to bring traffic
to the website.
• It increases the site popularity & to bring the potential customers
to our niche area.
• It is increasingly more accessible due to mobile phones &
Internet.
• Prevalence of younger generations.
BENEFITS OF SOCIAL MEDIA
SOCIAL MEDIA
Research
Sales
Outreach
Community
Management
Cost
Efficient
Customer
Service
Advertising
Brand
Awareness
SOCIAL MEDIA MAREKTING USING FACEBOOK
• We can include our new product details - banner
• We can create page for products, organization, celebrity etc.
• We can upload photos, post links that direct to our site/blog.
• We can create events like recent activities, upcoming events etc.
• Create advertisements about the new & existing & upcoming products (adds
are paid based on click & rate /day).
• View insight menu consist of daily, monthly, weekly user details, page-views,
• We can send links, products details to the members, groups for getting opinion,
reviews etc.
• Facebook allows to send messages to users you have no connection with we can
make use of it.
• Facebook provides classified add services.
• We need to add personal touch in marketing for it to work.
LINKEDIN
• We can create group and make others to follow us
• We can request for the opinion and suggestion.
• We can expose our skill set and increase visibility.
• We can follow the companies and make other to follows us
• We can create a professional network ask for opinion and reviews etc.
• Improve your connect ability & Google Page Rank.
• Enhance your search engine results.
• Perform blind, “reverse,” and company reference checks.
• Increase the relevancy of your job search.
• Make your interview go smoother.
• Gauge the health of a company & Industry
• Track startups.
• Ask for advice. (LinkedIn Answers)
TWITTER
• Focus on Brand promotions & Microblogging (280 characters).
• Build strong & powerful relation ship with prospective customers.
• Educate them with our new product their uses, advantages etc. and create an
awareness and necessity
• We can easily gain followers by following the active members in twitter.
• For getting the followers we have to follow many in a consecutive manner.
• We can use affiliate marketing & micro blogging.
• Create banner about products, organizations etc.
• Build a personal relation ship with the followers & create a trustworthiness
among them.
• Upload genuine photo, company logo or product logo.
• Don’t take the customer directly to the product page. Give them details
description before taking them to the product page.
1 Billion+ Users
271 Million Active Users
78% Mobile Users
500 Million Tweets per day
High Conversion Rates
Twitter
TWITTER STATS
TWEET
 Go to www.twitter.com> Signup
 Select a Unique Handle [Max 15 Chars]
 Tailor twitter based on recent visits
 Choose Interests
 Import Contacts
 Confirm Email Address
CREATE PROFILE
TYPES OF TWEETS
 TEXT BASED
 LINK BASED
 PHOTO BASED
 VIDEO BASED
Social Media Marketing

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Social Media Marketing

  • 2.
  • 3. INTRODUCTION • Social Media is a vital element for the online business. • It is an art of producing traffic to site for generating business through online social group. • Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure. • It is simple and low cost way if increasing sale and to bring traffic to the website. • It increases the site popularity & to bring the potential customers to our niche area. • It is increasingly more accessible due to mobile phones & Internet. • Prevalence of younger generations.
  • 4. BENEFITS OF SOCIAL MEDIA SOCIAL MEDIA Research Sales Outreach Community Management Cost Efficient Customer Service Advertising Brand Awareness
  • 5. SOCIAL MEDIA MAREKTING USING FACEBOOK • We can include our new product details - banner • We can create page for products, organization, celebrity etc. • We can upload photos, post links that direct to our site/blog. • We can create events like recent activities, upcoming events etc. • Create advertisements about the new & existing & upcoming products (adds are paid based on click & rate /day). • View insight menu consist of daily, monthly, weekly user details, page-views, • We can send links, products details to the members, groups for getting opinion, reviews etc. • Facebook allows to send messages to users you have no connection with we can make use of it. • Facebook provides classified add services. • We need to add personal touch in marketing for it to work.
  • 6. LINKEDIN • We can create group and make others to follow us • We can request for the opinion and suggestion. • We can expose our skill set and increase visibility. • We can follow the companies and make other to follows us • We can create a professional network ask for opinion and reviews etc. • Improve your connect ability & Google Page Rank. • Enhance your search engine results. • Perform blind, “reverse,” and company reference checks. • Increase the relevancy of your job search. • Make your interview go smoother. • Gauge the health of a company & Industry • Track startups. • Ask for advice. (LinkedIn Answers)
  • 7. TWITTER • Focus on Brand promotions & Microblogging (280 characters). • Build strong & powerful relation ship with prospective customers. • Educate them with our new product their uses, advantages etc. and create an awareness and necessity • We can easily gain followers by following the active members in twitter. • For getting the followers we have to follow many in a consecutive manner. • We can use affiliate marketing & micro blogging. • Create banner about products, organizations etc. • Build a personal relation ship with the followers & create a trustworthiness among them. • Upload genuine photo, company logo or product logo. • Don’t take the customer directly to the product page. Give them details description before taking them to the product page.
  • 8. 1 Billion+ Users 271 Million Active Users 78% Mobile Users 500 Million Tweets per day High Conversion Rates Twitter TWITTER STATS
  • 9.
  • 10. TWEET
  • 11.  Go to www.twitter.com> Signup  Select a Unique Handle [Max 15 Chars]  Tailor twitter based on recent visits  Choose Interests  Import Contacts  Confirm Email Address CREATE PROFILE
  • 12. TYPES OF TWEETS  TEXT BASED  LINK BASED  PHOTO BASED  VIDEO BASED