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What is Social Media & How Business’s can use it
- 2. Media used to interact and build relationships via the world wide web. Facebook LinkedIn Twitter Blogger WordPress YouTube
- 3. LinkedIn Founded May 5, 2003 (9yrs) Facebook Founded Feb. 4, 2004 (8yrs) Twitter Founded March 21, 2006 (6yrs)
- 4. Social Media Is Getting Results When asked about the benefits of social media marketing, B2B marketers noted the following: Over 56% of B2B marketers acquired new business partnerships through social media (compared to 45% of B2C marketers) Nearly 60% of B2B marketers saw improved search rankings from their social efforts (compared to 50% of B2C marketers) B2B marketers are more able to gather marketplace insights from their social efforts (nearly 69% vs. 60% of B2C marketers) The one area where B2B marketers significantly lag behind their B2C counterparts is in developing a loyal fan base. 63% of B2C marketers found social media helped them develop loyal fans, compared to only 53% of B2B marketers.
- 5. The Limitless option on the Internet Build your companies reputation with the people that matter most. Helps you communicate with the people that you need or want to talk to in a matter of seconds not minutes. Anyone can compete Improve Credibility and Awareness
- 6. Glenn, Devon. "The History of Social Media from 1978- 2012 [Infographic]." The History of Social Media from 1978 - 2012 [Infographic]. Social Times, 16 Feb. 2012. Web. 03 Aug. 2012. <http://socialtimes.com/the-history-of-social-media-from-1978-2012- infographic_b89811>. Mershon, Phil. "How B2B Marketers Use Social Media: New Research." Social Media Examiner: Social Media Marketing How To, Research, Case Studies, News and More! Social Media Examiner, 24 Apr. 2012. Web. 03 Aug. 2012. <http://www.socialmediaexaminer.com/b2b-social-media- marketing-research/>.
Editor's Notes
- Hi, my name Sarah Hoffman. I am here today to present Social Media Marketing & How use it to your Business’s advantage.
- This slide shows the definition of social media and some of the more common and pervasive ones out there as of today. A lot of business are using Facebook and Twitter to get more buyers or subscribers to services. The majority use it to push new products and say subscribe to this hash or like us and you get a free sample or a coupon. LinkedIn is for professionals looking to network and get themselves noticed to other professionals in a more professional atmosphere. Blogger and WordPress are both blogging sites that allow users to create a blog of there choice and is available to anyone free of charge if you want to use the basic stuff or pay a fee and get more advance settings and features.
- 4 years after founding Facebook is ranked the most-used social network worldwide, with 200+ million users in 2008. In 2009 Twitter breaks the news story about a plane landing in the Hudson River before most news agency. Unfriend is the New Oxford American Dictionary word of the year because of Facebook. As of 2010 the population of Internet is estimated at 1.97 billion users roughly 30% the global population. Most Americans get there news from the internet by social media and personalized feeds for there news fix. As of 2011 550 Million people are on Facebook and 65 Million tweets on Twitter each day. 2 billion video views on YouTube and 90 million professionals on LinkedIn. Theses are some of the reason companies are using these sites to promote their business.
- One thing I found interesting when looking for B2B marketing in social media is that more B2B’s are willing to use social media more often then B2C companies. 56% of B2B get new business partnerships because of social media while 45% of B2C Marketers have. 60% B2B marketers saw better search results, compared to B2C at 50%. Social media allows B2B to gather marketplace insights easier then their B2C counterparts 69% vs. 60%. The only area B2C does better is in developing a loyal consumer base 63% B2C , 53% B2B.
- People are developing new technologies and new services every day because of the internet. People are able to talk face to face with Skype, Google Talk, and Apple’s FaceTime video calling software. Small and Large companies can compete in social media. Whom you are marketing to will see how credible you are and will make your name spread more easily and too the right people.
- This Ends my presentation about Social Media. I hope you take what I said to mind because it’s the internet age and everything revolves around it now. There is not much that doesn’t revolve around the internet these days.