Proposal

1. Proposal
1
Working Title:
Urban
Audience:
My lifestyle magazine is aimed at any gender aged 18-45. This is because when I was
researching existing magazines I looked at their audiences. 3 out of the four magazines target
audiences were aimed at women who were 18-24 years of age. This was really interesting as
the magazine which didn’t aim at this audience is the magazine which I am most interested
in. This magazine (Time Out) was aimed at 40-54 year olds. After debating whether to not
have a limit on my audience I decided that the age of 25-45 would be a good age to advertise
lifestyle magazines as this age people will be buying houses and having children. I lowered
my audience to 18 as many people will be going to university then and would be looking for
cheap ideas to go on adventures or trying to find cheap ideas to clear. Some of the articles
might bore the younger generation, to keep their attention I will include features which would
interest the young generation and the older generation. Another interesting point about my
target audiences age, when I completed a survey as part of my research, I got the impression
that the younger generation are interested in the detail of the front cover and the photography.
This also matches with some of the older generation. To attract the ages of the target
audience I will include detail in the images which I capture, I will also keep the articles
relevant to what is going on within the world. I personally don’t believe in stereotypical
gender related magazines, hence why this magazine is aimed at any gender. The content
which I will include will not be aimed at any gender and anyone can be attracted to the
magazine. I noticed when researching my existing products most of the magazines were
aimed at women, this was shown by the stereotypical colours which were on the front cover.
To appeal to my unisex audience, I won’t include any stereotypical gender based colours.
From my research, I would conclude that my social status which I will be aiming for are the
ABC1. The office for National Statistics
(https://www.ons.gov.uk/peoplepopulationandcommunity/personalandhouseholdfinances/exp
enditure/bulletins/familyspendingintheuk/financialyearendingmarch2016) released a middle-
class expenditure example, Recreation and Culture was the 3rd most expense which this
family paid for with a grand total of £68.00. To appeal to this middle-class audience, I
wouldn’t price my magazine as very expensive so they think they are getting a bargain
compared to other magazines which they might be read. The psychographic for this
achiever/emulator this is because the audience will respond to the different messages which
have been published. As they are business people they will also fall on the social system
which I am aiming attracting.
Rationale
Throughout this year I have learnt many skills which will become very useful when
completing this project. I have decided to use my knowledge from my Print rotation and
knowledge from my short film rotation to perfect my FMP. My confidence grew on my print
rotation hence why my main project is based around print. However, I thought to add more
detail into my work I would complete a video advert to be placed on my website. I have done
an experiment for this on my production experiments. This went really well. I have also
completed experiments for different effects using Photoshop as well as completing a double
page spread, front cover and a website. From learning, how to do certain effects on
Photoshop and do special effects on Premiere Pro this week it has given me the confidence to
create an eye-catching project.

2. Proposal
2
Project Concept
My project concept is a lifestyle magazine, this will consist of a 2-3 double page spreads, a
fully working website with video adverts which I will make myself and a front cover. As my
magazine is based around the genre lifestyle I am going to create a York Lifestyle magazine.
This will include various articles like certain independent shops in York, why is York the best
place to live and articles like that. I will be contacting certain independent shops like
‘Botanist’- a plant shop, ‘Brew and Brownie’- a coffee shop, dog &bone vintage-vintage
clothing shop. I will need to conduct primary research of these shops. I will schedule half a
day to go into York and ask to speak to these shops I would come up with questions about
being an independent store and the next day at college I would write the article up. The front
cover will be very detailed as this is what most of the people who answered my survey said
they look out for when wanting a magazine. My website will be very aesthetic and all the
images which are shown will be mine. The website will include different cities that will have
a tourist guides. For the different city guides I would need to conduct research into what the
city has in terms of famous buildings, coffee shops and the best place for kids in this area. My
project concept has a lot of different things happening but hopefully, I will be able to
complete this and end up with a clear lifestyle genre of magazine.
Evaluation
Throughout this project I will be evaluating my work every week. This will be through my
development diary and a production diary of each day and what I have completed. When it
comes to my self-reflection, I will look back at the work which I have completed and the
development diaries to create a judgement on how I felt I have completed this project.

3. Proposal
3
Week 1:
Initial Response
Product + Audience Research
In my initial response,I had to evaluate how I felt about the brief and if I was confident in what I will produce
for my project. I included 3 mood boards analysis for each of the mood board as well as 3 mind maps and a final
mind map for my idea. Once I had finished my initial reactions I started my audience and product research. This
consisted of4 existing products,questionnaire analysis,Audience profiles, Interviews conducted by two people
with analysis of the interviews and a Bibliography. In week one I published a survey on survey monkey and
started on my existing products research-I spoke about the layout of the magazine, the reason why I have
chosen this magazine to analysis and the similarity between my magazine and this magazine. Then I start to
analysis the front cover.
Week 2:
Product + Audience Research
Production Experiments
This week consisted ofcarrying on with my research and starting my production experiments. I finished 4 of my
existing products-I analysed the website home pages to get an overall vision for my own magazine. I analysed
the colour themes, Anchorage text, Mastheads,coverlines, the image and the direct address.I chose Vanity
Fair, Cosmopolitan, Time Out magazine and People magazine. By the time I had finished my existing products I
was ready to evaluate my survey results.I ended up getting over 20 results which had a varied range of answers.
For extra research, I completed a YouGov profile for each magazine audience. This will help in my week 4
when I do my proposal. Before I started my Production experiments for this week I conducted interviews and
analysed these and what they meant for my project. By the end of the week I aimed to start my production
experiments on the Thursday,I decided I would do more than 5 experiments to give an overall judgement to
what I will complete. I researched different tutorials which I could learn for my experiments.
Week 3:
Production Experiments
The experiments which I conducted had to be relevant to my work which I would create in my production
weeks. The first experiment which I created was a front cover for a magazine, I wanted to start off really basic
and create products which I will be using in my production. After I completed all the basic things I started to put
more detail into the effects which I would use and the why I have chosen to use this.
I learnt how to do a fish eye effect, a water reflection effect, an anaglyph effect and many othereffects which
will come in use when I am editing my actual photographs. Ialso experimented with the different types of font
which I would use. I finished 12 experiments and had a rough idea of what I wanted to include and how I would
add these effects into my production.
Week 4:
Proposal
Pre-Production and
Planning
I added loads of detail into my proposal as I wanted to be clear to what audience I am trying to target my
products for. For the audience box for my proposal I wrote about the age and why I have chosen this age, the
psychographics and why my product would appeal to this emulator audience. I described the skills which I
would use in this project and how they would help improve my work. After I completed my proposal I had the
rest of the week to completed my Preproduction pro forma. This consisted ofa style sheet,I went onto
coolors.com and screenshotted various colourthemes which I thought looked well, I also got images from
google of York and used the cut-out tool on the filter gallery option and found colours which would contrast
with my background image. I also created a font style sheet.I need to include a few layouts of my front cover,
double page spread and website. Planning also consists ofHealth and Safety documents and a contingency form.
This is really helpful as if I come across any problems I can refer back to these forms and know what to do to
make things better.
Week 5:
Production
The first week of my production I will be focusing on writing my articles. If I have time in the week and it is a
nice day I will go into York and go around and take images of the tourist places so I can at least start my front

4. Proposal
4
cover and a double page spread layout.
Week 6:
Production
If the weather is nice in this week I will go after college to take photos to get a range of images which I can add
into my product. Depending on how far I get with my front cover I will start to lay the double page spreads out
and choose the images which I will be needing.
Week 7:
Production
This week will be devoted to my website; I will include the articles which I had already wrote as well with some
other small articles. My article will be published and edited on the website Wix.com. I have used this website
before so it won’t take ages for me to set the layout up, especially if I am copying the layouts which I set out on
my planning.
Week 8:
Production
This last week will be devoted to getting everything ready to publish. If I have time I will create the video advert
in this week as it won’t be a large taskto complete. At this moment in time I don’t know what I am going to
create my advert with, whether I would record it on my phone like I did with my experiment or I find a different
technique.
Week 9:
Evaluation
For this week, I will look back at my self-reflection and evaluation how well I have done for this rotation.
Hopefully, I will have finished my FMP project and will be ready to evaluate my work. I will evaluate the
research, my time management and my audience appeal.
Week 10:
Development + Contingency
This week will be devoted to improving any of my existing work, amending any mistakes and adding any last
finishing touches.