The document provides an analysis of a magazine product created by the author for a media assignment. It discusses the conventions and influences used in designing the magazine's front cover, contents page, and a double page spread interview. The front cover uses conventions like the masthead, issue details, cover lines, and a central image to attract audiences. The contents page promotes giveaways and lists the issue details. The double page spread separates the interview questions and answers for clarity and uses a headline and image to engage readers. Feedback from peers on Facebook praised the improved design elements from the author's preliminary work.

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Unit G321
By Gemma O’Donovan

2. +
In what ways does your media
product use, develop, or challenge
forms an conventions of media
products?
 The magazine across the 4 pages, ‘repeats’ (Steve Neale), the
codes and conventions of many well established magazines
including magazine such as NME, Q, Vibe. Many magazines
gave me a focus so that I can repeat certain aspects of each
magazine like the structure, font and the design of the
magazines. I created a similar convention as I thought that it
would be effective seeing that all these magazines have been
very successful in their work. My double page spread was
influenced by NME magazines because I have included a big
exclusive.

3. +
How does your media product
represent particular social
groups?
 The denotation of representation is to social groups which are fans
of the musical genre of progressive deep house and electro. This
particular social group would be likely to enjoy their time at festivals
like Lovebox and Nass and will also enjoy going to their favorite
artists concerts.. They want to go and watch their favorite artists, for
example Aluna George, and Karen Harding. Consequently, the
social groups that are interested in Electro music and progressive
deephouse would enjoy going to watch their favorite artists perform
live. Therefore my media production denotes the sense of being a
fan for the genre of music I have chosen. For example I have given
them the chance to win tickets to go and see Chase and Status on
the contents page. I used this in my magazine because I knew that
it would be successful through the social groups.

4. +
What kind of media institution
(Publisher) might distribute your
media product and why?
 From my research, I can’t find any sort of magazines
that focus on the genre of music that I have focused on.
It’s a rare kind of music. I have found out that a media
distribution that may distribute my media product is
because of the magazines they tend to produce. I have
looked at many different magazines of inspiration
seeing as my genre of music doesn't’t have many
magazines focused on it. However a magazine I did
like was NME, due to the many conventions that they’ve
used. I have made the font of my magazine very similar
to NME’s because it looks high quality and professional
and I think that my masthead being in this font will be a
USP (unique selling point).

5. +
Who would be the audience for
your media product and why?
 According to Hartley's 7 subjectivities the audience of my magazine tempo are both of the male and
female gender between the ages of 16-25. This is because the music I have focused my magazine on, is
electro and deep house. Electro and progressive deep house is very popular with this age group. As my
magazine ‘Tempo’ is focused on this genre, this is why my target audience is the same because they will
be engaged by what we have included in our magazine, like certain artists they will be intrigued by and
influenced by.
 According to Katz’ Uses and Gratifications theory, the target audience will want to ‘Personal identify’ with
the artists. The consumers will buy my magazine because they like what they see and who my magazine
interviews therefore they want to identify with their idols, and want to find out more about them.
 According to Maslow’s Hierarchy of needs theory, the audience will want to ‘Social Climb’ when reading
my magazine. Social climbers look at something or someone that they idolize, and are inspired by them
and will aim to be like them. They climb the social ladder of being superior to everyone. For example
Social Climbers will read my magazine and see something they like for example a piece of clothing they
like, therefore they want it and will go out and get it as well. This is a prime example of a social climber.

6. +
How did you attract/address your
audience?
 I attracted the audience by including many codes and conventions that would
help me sell my magazine including convergence and puff/promotion. This is
because Electro and Progressive deep house is a genre of music which is
growing in popularity amongst young people in society. Therefore a way of
appealing to the young people is through convergence, as the awareness of
my magazine will increase. Loads and loads of young people in todays society
in my target age group 16-25 spend hours on social networking sites, therefore
the use of convergence will increase the popularity to others because more
people will know about it through going on twitter, facebook, and a website. The
use of puff/promotion within my magazine is that I’m offering people the chance
to win tickets to go and see Chase and Status live. This increases the attraction
from the audience because people will really want to win tickets to go and see
one of their favorite artists. Things like this chance to win tickets will be in
regular magazine issues.

7. +
What have you learnt about
technologies from the process of
constructing this product?
 In order for this magazine to attract the target
audience, I chose to create the font cover using a
full image where I made some changes on
Photoshop to the image itself. I felt as if the
image worked really well because I used the
rectangular marquee tool to crop the image that I
wanted to use. I used the pen tool on my double
page spread for my text. The pen tool helps me
to make my double page look professional and
neat because you use it to make different shapes
for your text box so that it can curve round an
image for example.

8. +
Looking back at your pleminary
task, what do you feel you have
learnt in the progression for the
full product.
 I feel that, having completed the preliminary task and learning about the
demands of this production process, I have learnt that you need to use
your time more wisely instead of maybe wasting it on stuff that doesn’t
necessarily need to have loads of time spent on it. You need to focus on
the small details that will make your product more well established. Many
of my target audience when being interviewed about my magazine pages
or just talking general; they said how far I had come when looking at the
masthead, the font had improved and looks more successful because it
looks more established. The majority of people also said that there was a
good colour scheme, following throughout my work. This shows how far I
have came because when I was doing my preliminary task, I didn’t have
specific colour scheme and could be classed as a less tidier than it could
have been.

9. +
Photography Planning- front cover

10. +
Photography Planning- Contents
page

11. +
Photography Planning- interview

12. +
Analysis of front cover
Masthead: This
identifies the
magazine to
carry on
acknowledging
the magazine.
Subscription: This is a way of getting
more consumers and increase their
production rate because more people
will sign up so that they have a
subscription.
Main central image: This is a way of
attracting an audience, especially when
they’re a star because when ‘star
appeal’ (Richard Dyer) is used, then
more people will see their favorite
stars, they want to read about them.
Issue, date and barcode: These
are the typical just basic thing you
need when selling a product like
this one.
Cover line: This is
another way of
intriguing the
audience in to read
by showing what
other stories to the
magazine
Strapline: To show
the audience that its
well established
magazine which is
worth the read.
Convergence: The
way of letting people
know about the
magazine through
social networking
sites.

13. +
Analysis of Contents page
Editorial: This is a way of introducing the magazine
and to show what sort of stories will be involved in
this issue. It also contains a picture of the editor
and ways to contact the magazine.
Puff/Promotion: This is the way of people winning
stuff, this increases buys because people will want
the chance to winning something.
Issue, date and barcode: These are the typical just
basic thing you need when selling a product like
this one.

14. +
Analysis of double page spread
Image: This is
the image and is
used to support
the main story
seeing as it’s the
double page
spread.
Interview: I
differentiated the
interview to
make the
separation of the
questions and
the answers
more clearer.
Title: This gives a
headline to the
story. The use of
‘tells’ and
‘everything’ in bold
makes the reader
engaged because
they know that a lot
will be revealed.
Convergence: The use of convergence
is again used for the same reason so
that the magazine can be shown on
different social networking sites.

15. +
Facebook Feedback

16. +
Facebook Feedback- Front cover

17. +
Facebook Feedback – Contents
page

18. +
Facebook Feedback – Double page
spread