The document outlines Benjamin Fahey's research process, which included examining existing products, conducting audience research through observation and interviews, and evaluating his findings. He analyzed common features of existing products and how to incorporate aspects of his research. The audience research section describes observations made and implications for appealing to the target audience. Interviews were also conducted. An audience profile matrix and research evaluation are outlined.

1. Research
Benjamin Fahey

2. Existing Product

3. Existing Product

4. Existing Product

5. Existing Product

6. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

7. Questionnaire Analysis

8. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

9. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

10. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

12. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

13. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

14. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

15. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

16. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

17. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage