The document summarizes research conducted to develop a promotional video and materials for a gym. Product research identified common features like social media, lists of services, interesting layouts, and action shots. Questionnaires provided insights into the target audience which is primarily males aged 17 who enjoy fitness. Interviews recommended including upbeat background music, short 5-10 second clips edited together rapidly, and a minimalist poster design with key information. The research gathered feedback on content, video style, and design preferences to effectively appeal to the audience.

1. Research
ben Prudhoe

2. Existing Product
Action shot
Off centre
Black and white
Information that necessary
Contact information

3. Existing Product
Action shots
Contact information
Information that necessary
interesting and different
layout
Page is full so looks
more professional
Off centre

4. Existing Product
Contact information
Information that necessary
interesting and different
layout
Page is full so looks
more professional
Off centre

5. Research Analysis
• What common features do the researched
products have?
– Social media
– List of things they can do/offer
– Interesting and different layouts
– Action shots
• What aspects of the research will you include
within your on work?
‒ Action shots
‒ Different layouts
‒ Lists

6. Questionnaire Analysis

7. Audience research
• Observation: the majority of people are 17
• What this says about my audience: they are 17
• How will your product appeal to this audience: I
will aim my product towards 17 year olds

8. Audience research
• Observation: the majority of people are male
• What this says about my audience: they are male
• How will your product appeal to this audience: I
will aim it more towards males

9. Audience research
• Observation: the majority of people like fitness the most
• What this says about my audience: that they will be
wanting more of a fitness based content
• How will your product appeal to this audience: I will make it
more fitness based that anything else

10. Audience research
• Observation: the majority of people are wanting to build muscle up
• What this says about my audience: they want to build muscle
• How will your product appeal to this audience: I will include more
muscle building exercises

11. Audience research
• Observation: the majority of the audience like people who
have changed with proof
• What this says about my audience: they what to change
• How will your product appeal to this audience: I will have a
before and after

12. Audience research
• Observation: most people want lower prices
• What this says about my audience: they thing that the
gym is expensive and cant afford it
• How will your product appeal to this audience: I will try
to get a deal with the gym for some much off

13. Audience research
• Observation: most people follow fitness accounts
• What this says about my audience: they follow fitness
accounts on Instagram
• How will your product appeal to this audience: I will
have links to fitness Instagram accounts

14. Audience research
• Observation: that most people like Instagram accounts for the
motivation
• What this says about my audience: they need motivating and don’t
want to do the gym alone
• How will your product appeal to this audience: I will make the video
motivating

15. Audience research
• Observation: the audience wants to know more about workout
routines
• What this says about my audience: they don’t know what to do for
what they want
• How will your product appeal to this audience: my video will show
good workouts.

16. Audience research
• Observation: most people want a range of different exercises
shown
• What this says about my audience: they want a more rounded
workout
• How will your product appeal to this audience: my video will consist
of many different exercise like what has been asked for.

17. Interviews

18. Interview 1
• How many clips should be used
10
• Should there be background music, if so what
kind
Yes, there should be inspirational music.
• How long should each clip last
5 to 10 seconds
• Should the poster/leaflet be minimalistic or not
It should have lots of detail.

19. Interview 1
• Observation:
that this person wants the promotional video to be short
and exciting. They also want the leaflet to contain lots of
information
• What this says about my audience:
the audience enjoys promotional videos that are short,
eye catching/grabbing. They also would prefer to read
lots of information from a leaflet to make a decision.
• How will your product appeal to this audience:
Use of music and short clips to engage the audience.

20. Interview 2
• How many clips should be used
Since it’s a gym being advertised, it would be useful to have a lot of
clips showing the facilities, personal trainers and individuals working
out.
• Should there be background music, if so what
Music should be modern and upbeat, something at 120 beats per
minute
• How long should each clip last
It should be edited to a fast pace, so a change of clip should last no
more than 6 seconds.
• Should the poster/leaflet be minimalistic or not
Depends on the current branding of the gym, but keeping it informal
and minimalistic (but not skimping on important information such as
times, contact details and costings) is best.

21. Interview 2
• Observation:
this person wants the promotional video to be lots of shorter
clips put together. They also want a design similar to pre-existing
poster/leaflets
• What this says about my audience:
the audience enjoys promotional videos that are fast paste
however still being able to see/tell what's going on. They also
prefer poster/leaflets that are minimalist however have all the
necessary information on.
• How will your product appeal to this audience:
the use of short clips and minimalist poster/leaflet design.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16 – 25 • The contain is going to be appealing more toward
this age as this is the age range that is most likely to
the gym, so aiming toward this audience make since.
Gender
Mainly males but non
subjective
• What is in the video doesn't effect the viewer not
matter what there gender is.
Psychographic
Achievers, emulator, • The product will appeal to achiever as it will appeal
to there need and want for power as being fit and
muscular is associated with power. It will also appeal
to the emulators as it does/will attract the opposite
and will gain approval of their peers. and because
they respond to messages about making them seem
more successful and becoming Achievers is also
appealing to this.
Social Status
A and B • The social status will effect you depend on what
status because someone from the higher class will
have more money and therefore more to spend
going/getting to use the gym making them more
interested then lower groups.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Help to see patterns that moat of them follow
• Help to recognise how much information should show
– Questionnaires
• What they wanted the product need to show/tell.
• What kind of exercises and shot there should be
– Interviews
• reinforced these points
• What kind of music there should be
• Design of video

25. Research Evaluation
– What sort of a response did you get?
Mostly what the viewer wants to see and how the products should be styled.
Such as they want a relatedly fast pasted video showing exercise that will/should
be done. As well as this they want music in the background music. They also
what a before and after style video and be shown what can be achieved. Also
how long clips should be and how many should play. Also what kind of workout
they think is the best and this help as it tell us what work out should be done and
what work out we should put in the video.
– How did you distribute your survey? Give an advantage and a disadvantage
I used social media and this work very well as got enough response relevantly quickly